So we’ve determined YOU’RE GROWING. What next? Well, we don’t just want to grow until we split at the seams, do we? While explosive growth can be exciting momentarily, what we really want is to grow successfully—intentionally, focused, with our goals in mind. Your existing structures and systems can only take you so far, as evidenced by some of the crunches you feel as you approach your maximum capacity for sales, for time… for life! Growth is a good thing, so we want to support that growth with positive changes and flexibility in our systems that will allow us to continue to expand our influence and reach outward.
Here are some areas we need to examine as we prepare to get growing:
Your business plan. Take a look at your current business plan. What’s missing? Let’s narrow the focus a bit by concentrating on what goals you’d like to achieve in just the next 30 days. What strategies do you need to have to make these goals happen? What actions do you need to take to make these strategies happen? Create that 30-day plan for your business and don’t stress out too much about what the extended future holds. One step at a time!
Your marketing plan. When you’re full to capacity with clients and orders, it’s easy to get comfortable and discontinue your marketing efforts. Ladies, listen to me when I say that would be a monumental mistake. Do not stop moving forward with your marketing. Create a marketing plan that capitalizes on the great success you’re having and don’t let it waver or wane. It may mean delegating or even outsourcing as you stretch and grow, but keep that marketing plan in front of you and never get too comfortable.
Your support systems. Do you have the staff in place to handle the growth you are projecting for the next month? How about the vendors? What about administrative support? Is it time to hire a virtual assistant? A webmaster? Order fulfillment? I know that’s a lot to think about, but what is it that you need in order to follow your plan and allow the growth you’re experiencing to continue? It has to look different than it does right now. These are the “what’s missing” in your current systems.
Your high-payoff actions. These are the things that make you money. This is where you need to spend your time. It’s going to be more critical than ever that you keep your focus on these high-payoff actions and know that it’s okay to delegate the rest. Your time is money, so use your time to make money!
These are just a few ideas to help you grow responsibly and gracefully. I am so committed to helping mom entrepreneurs have the life they want through the business they want and experiencing that wonderful feeling of success when they find they are doing both. I hope these tips will have you on your way to that kind of success.
I love to hear from you, so leave me a comment!
What’s missing from your business plan right now?
What support systems can you add in order to allow growth to continue?