Is Your Social Media Strategy Relevant to Your Target Audience?

What is your intention when you tweet and post updates to your Facebook Page? Are you just out there chatting? Want to share your insights and perspective on the things that interest you? Want to make friends that share your hobbies? And what about business–are you trying to find clients, JV partners, and to keep your current and past customers engaged? How is what you post online affecting your brand?

Watch this three-minute video and get some tips on how to use Social Media to build your brand.

So what’s your intention when you tweet and post to Facebook and LinkedIn? Please share your comments below.

Thumbnail photo courtesy of Intersection Consulting via flickr Creative Commons
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