How To Reach Your Target Market


We’ve talked a lot about figuring out what your target market is, today we’re going to cover reaching that market. I’ve got two ways to help you think about reaching those perfect clients.

The Law Of Attraction Meets Marketing

Learning how to present yourself to the world so that you attract your clients to you can be done in lots of different ways, but it’s really effective in your personal networking. Networking can be as simple as talking with other moms at the park while watching your kids play—managing your answer to “So what do you do?” in such a way that you show up powerfully and make them interested in what you offer.

And don’t count out your “personal” social media accounts. By putting your best face forward when it comes to all of your social media is another opportunity to show that you’re authentic, trustworthy, helpful, and willing to share. Letting your target market know who you are is really attractive to those who need your services.

Take The Low Hanging Fruit

Go where your clients are and be accessible to them in ways that are relevant to them. If they read the newspaper, print advertising may be the way to go. Are they online? Then consider a business website, blog, social media. What kinds of causes matter to your target market? Get involved with a charity event and do a press release. What would they like to hear about? Try hosting a teleseminar, webinar, or podcast that addresses their top concerns or interests.

There are many ways to reach your target market. And a little bit of planning and research will save you countless hours and maybe even dollars in wasted marketing efforts.

Today I’d like to you imagine that you’re meeting someone at a PTA meeting or another soccer parent. They ask “So what do you do?” and you have to answer. This is kind of like your elevator pitch, but tailored for a different audience. Don’t waste an opportunity to tell people what you do, out with it! They aren’t going to think you’re trying to sell them something, they’re the ones who asked.

As always, you can contact me with any questions or ideas. I’d love to hear what your answer is!

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Twitter is My Office

There’s some debate going on about how and whether to use Social Media tools like Twitter and Facebook for business. My seven-year-old had some insight into how I use it. One day, while peering over my laptop and seeing me posting onto Twitter, he asked: “Mom, is Twitter your office?” My answer? “Well, um, yes it is.”

Picture5Twitter is so completely my office: I connect with my friends, colleagues, and general tweeple each time I sign on, much in the same way I used to say hello to my office mates when I arrived at work before I had kids. We exchange pleasantries and catch up on each other’s lives. We create, build and strengthen our relationships through regular contact, just like I used to do in my cubicle office.

When it’s time to get down to real work, twitter is where I go to research, learn, market myself, follow up with prospects, provide accountability for my mompreneur coaching clients who request it, and the main venue for scheduling and confirming appointments with prospects and collaborators.

Twitter is the source and the venue of all my marketing, sales, business operations. My virtual assistants and I communicate through quick tweets back and forth to keep projects moving along. I market my coaching services, programs and products through simple Twitter campaigns, and I’m fortunate enough to have an amazing group of supporters and influencers who follow me and recommend the work I do to other people I have never met. I’ve traded the board room and conference rooms of Corporate America for a virtual meeting room I can attend anytime I like, wearing what’s comfortable for me to wear.

Then, at the end of a long day, I have a glass of wine and browse around the Twitter profiles of my friends and colleagues to see what they’re up to. It’s my virtual water cooler and Happy Hour, all from the comfort of wherever I happen to be.

Wanna hear the crazy twist to all this business productivity on Twitter? I only spend about 15-30 minutes a day in my “Twitter office.”

How do you use Twitter for business? I’d love to see your comments below. And if you’d like some ideas about new, fun, effective ways to use Twitter and Facebook for business, tun into my free teleseminar tomorrow with Christine Gallagher of on my BlogTalkRadio Show. Click here for call-in (as well as podcast) information.

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