How To Reach Your Target Market


We’ve talked a lot about figuring out what your target market is, today we’re going to cover reaching that market. I’ve got two ways to help you think about reaching those perfect clients.

The Law Of Attraction Meets Marketing

Learning how to present yourself to the world so that you attract your clients to you can be done in lots of different ways, but it’s really effective in your personal networking. Networking can be as simple as talking with other moms at the park while watching your kids play—managing your answer to “So what do you do?” in such a way that you show up powerfully and make them interested in what you offer.

And don’t count out your “personal” social media accounts. By putting your best face forward when it comes to all of your social media is another opportunity to show that you’re authentic, trustworthy, helpful, and willing to share. Letting your target market know who you are is really attractive to those who need your services.

Take The Low Hanging Fruit

Go where your clients are and be accessible to them in ways that are relevant to them. If they read the newspaper, print advertising may be the way to go. Are they online? Then consider a business website, blog, social media. What kinds of causes matter to your target market? Get involved with a charity event and do a press release. What would they like to hear about? Try hosting a teleseminar, webinar, or podcast that addresses their top concerns or interests.

There are many ways to reach your target market. And a little bit of planning and research will save you countless hours and maybe even dollars in wasted marketing efforts.

Today I’d like to you imagine that you’re meeting someone at a PTA meeting or another soccer parent. They ask “So what do you do?” and you have to answer. This is kind of like your elevator pitch, but tailored for a different audience. Don’t waste an opportunity to tell people what you do, out with it! They aren’t going to think you’re trying to sell them something, they’re the ones who asked.

As always, you can contact me with any questions or ideas. I’d love to hear what your answer is!

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The Importance of Social Media Marketing – My Latest Speaking Event

Yesterday I was honored to Keynote presenter to the Mesa County’s Women’s Network at the Two Rivers Convention Center in Colorado.

The luncheon presentation was on
Your Business in a Social Media World – What You Need to Know and Prosper.

My passion is in teaching women entrepreneurs to be more successful in their businesses, so having the opportunity to speak to this group of motivated women business owners about the importance of social media marketing and how to use Twitter as an advertising tool was fantastic!

Here’s a look at the interview I did for NewsChannel5!


Do you need a speaker at your next event?
Check out my Speakers Page for more information.




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Is Your Social Media Strategy Relevant to Your Target Audience?

What is your intention when you tweet and post updates to your Facebook Page? Are you just out there chatting? Want to share your insights and perspective on the things that interest you? Want to make friends that share your hobbies? And what about business–are you trying to find clients, JV partners, and to keep your current and past customers engaged? How is what you post online affecting your brand?

Watch this three-minute video and get some tips on how to use Social Media to build your brand.

So what’s your intention when you tweet and post to Facebook and LinkedIn? Please share your comments below.

Thumbnail photo courtesy of Intersection Consulting via flickr Creative Commons
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Twitter is My Office

There’s some debate going on about how and whether to use Social Media tools like Twitter and Facebook for business. My seven-year-old had some insight into how I use it. One day, while peering over my laptop and seeing me posting onto Twitter, he asked: “Mom, is Twitter your office?” My answer? “Well, um, yes it is.”

Picture5Twitter is so completely my office: I connect with my friends, colleagues, and general tweeple each time I sign on, much in the same way I used to say hello to my office mates when I arrived at work before I had kids. We exchange pleasantries and catch up on each other’s lives. We create, build and strengthen our relationships through regular contact, just like I used to do in my cubicle office.

When it’s time to get down to real work, twitter is where I go to research, learn, market myself, follow up with prospects, provide accountability for my mompreneur coaching clients who request it, and the main venue for scheduling and confirming appointments with prospects and collaborators.

Twitter is the source and the venue of all my marketing, sales, business operations. My virtual assistants and I communicate through quick tweets back and forth to keep projects moving along. I market my coaching services, programs and products through simple Twitter campaigns, and I’m fortunate enough to have an amazing group of supporters and influencers who follow me and recommend the work I do to other people I have never met. I’ve traded the board room and conference rooms of Corporate America for a virtual meeting room I can attend anytime I like, wearing what’s comfortable for me to wear.

Then, at the end of a long day, I have a glass of wine and browse around the Twitter profiles of my friends and colleagues to see what they’re up to. It’s my virtual water cooler and Happy Hour, all from the comfort of wherever I happen to be.

Wanna hear the crazy twist to all this business productivity on Twitter? I only spend about 15-30 minutes a day in my “Twitter office.”

How do you use Twitter for business? I’d love to see your comments below. And if you’d like some ideas about new, fun, effective ways to use Twitter and Facebook for business, tun into my free teleseminar tomorrow with Christine Gallagher of on my BlogTalkRadio Show. Click here for call-in (as well as podcast) information.

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My favorite marketing tools for mompreneurs

In one of my mom entrepreneur coaching groups, I was recently asked the following question:

Of the various marketing tools and methods you use, which has yielded the best financial return?

Can you guess my answer? I bet you can.

My favorite marketing tool is TWITTER. I get several leads a day directly from twitter. That’s why I’m so passionate about it. Let me expand a little on that, though. Twitter_Button_8

I just hosted a teleseminar yesterday with my coach, Rhonda Hess, about automating your sales process to attract thousands of ideal clients. (You can click here if you’d like to listen to the podcast on-demand.)

In that teleseminar, Rhonda explained how we should all focus on a BLOG as our centerpiece. Write in your authentic voice, share your thoughts, wisdom, opinions, photographs of your work or products, lessons learned from a situation or experience that is relevant to your target market, etc. and you’ll start attracting readers who want to spend more time with you and ultimately purchase what you sell. Then everytime you post to your blog, you share it on twitter (and facebook and LinkedIn, etc.) with a link back to your blog. By doing this, along with asking for and responding to comments to your blogposts, you are building relationships and increasing the “stickiness” of your blog. Internet marketers use the term “stickiness” to refer to how compelling your website or blog is and how long your prospects “stick around” to read more on it. I use twitter as a vehicle to connect with people, to build relationships, and to deliver prospects back to my website and blog so they can learn more about what I do. Upon checking my blog statistics, the top referrer to my blog and website is almost always twitter.

Twitter is, of course, a free tool, but it does cost me my time. As a mompreneur, time happens to be my most expensive and valuable asset.  That said, I spend very little time on twitter most days. I usually pop on and off for 1-5 minutes at a time several times a day. There are days I never logon to twitter, and then there are times when the kids are in bed that I’ll spend two hours on twitter chatting with friends and potential clients. I also use several twitter integration tools so that lots of what I tweet can occur automatically, saving me a lot of time.

As a return on my investment, I am currently getting a couple of warm leads each day from twitter. Given my very limited work schedule of only 10 hours a week (client-facing time), this is more than enough to fill my pipeline.

My second favorite marketing tool is my BlogTalkRadio Show. I’m finding that people all over the world are hearing me on the internet and already feel related to me because of this. As a result, my prospects are ready to hire me before we ever speak in person.

People like to consume their information in different formats, so if you’re not currently using audio or video as part of your marketing strategy, it would be worthwhile to consider adding these options. If you have no clue how you could integrate audio and video into an effective marketing strategy for your business, let’s set up a free 20-minute brainstorming session and get you started.

So what are your favorite marketing tools? Do you enjoy marketing or prefer to delegate it to someone else? Do you spend most of your marketing budget on traditional (print, radio, tv) methods or on Social Media Marketing?  Please join the discussion and leave a comment below.

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