#MomBizMondays – Systems and Support to Simplify Your Entrepreneurial Life with @TheUPSstore and @MomBizRetreat

TOPIC: Systems and Support to Simplify Your Entrepreneurial Life

Running small business can be tricky. When most of us start out, we focus on making whatever it is we offer and then finding someone to buy it from us. But the exchange of money for product or service is the tip of the iceberg when it comes to making your small business successful.

What happens behind the scenes is critical, especially for mom entrepreneurs, whose number one challenge is finding enough time to do it all. That’s why successful mompreneurs create systems that help save their precious time.

On tonight’s #MomBizMondays, we’re going to discuss those critical business systems that make our lives run more smoothly. From branding to bookkeeping, from managing your time to managing your privacy,  let’s figure out what works best during #MomBizMondays.

Tonight’s #MomBizMondays Twitter Party is all about the systems and support that make being the “Chief Everything Officer” of your household and your business a whole lot easier.The UPS Store, is a proud sponsor of January 16th’s #MomBizMondays Live Twitter Party at 10pm (est). Thank you to @TheUPSstore for sponsoring tonight’s twitter chat and providing everyone who participates the chance to win one of three $25 gift cards and one $50 gift card to The UPS Store!

WHEN:

Monday, January 16, 2012

TIME:

EST 10:00pm to 11:00pm

CST 09:00pm to 10:00pm

MST 08:00pm to 09:00pm

PST 07:00pm to 08:00pm

SPONSORED BY:

The UPS Store – We Love Logistics

Let The UPS Store handle the logistics of your business and home office. From printing your business cards and brochures to managing your mail delivery, look to The UPS Store for help. Run by small business owners who understand the needs of mompreneurs, your local The UPS Store is probably right down the street!

Be sure to connect with Becca and Brandon who tweet from the @TheUPSStore twitter handle. They’re friendly and always ready to answer your questions!

All of us at Mom Biz Coach and Mom Biz Retreat are grateful to have the support of The UPS Store since they have partnered with us to make the Mom Biz Retreats 2012 happen! Watch for a separate post detailing all the great support our premier partner is providing us.

 
HOSTS:
 
Lara @MomBizCoach Website: Mom Biz Coach FaceBook: Mom Biz Coach

Shelagh @BizTrainHer Website: Practical Mum FaceBook: BizTrainHer
 
TWITTER PARTY MODERATOR:
 
Melissa @TimeOutMom Website: TimeOutMom FaceBook: TimeOutMom

 

PRE- PARTY PROMO TWEETS:

We look forward to you joining us Monday night. We would love your help in promoting this chat your communities. Feel free to copy and paste the following tweets to help promote the Twitter Party.

 

RT @MomBizRetreat – @TheUPSStore shares successful biz systems and chance to win giftcards! – Join #MomBizMondays tonight 10pm ET http://ow.ly/8tX0d

 

RT @MomBizRetreat – #Mompreneurs: What systems make ur biz successful? Join #MomBizMondays & @TheUPSStore 10pm ET http://ow.ly/8tX0d

 

RT @MomBizRetreat – @MomBizCoach @BizTrainHer @TimeOutMom will share the importance of  biz systems at 10pm ET #mombizmondays http://ow.ly/8tX0d

 

TWITTER PARTY HASHTAG:

#MomBizMondays

 

LINKS:

MomBizRetreat – http://mombizretreat.com/register/

TheUPSStore – http://www.theupsstore.com/Pages/index.aspx

 

AGENDA: SYSTEMS AND SUPPORT TO SIMPLIFY YOUR ENTREPRENEURIAL LIFE

RT @MomBizRetreat – QUESTION #1: Do you work at home, or an office, or your local coffeehouse? #MomBizMondays

RT @MomBizRetreat – QUESTION #2: If you could simplify a system in your business, what would it be? Marketing? Bookkeeping? Paperwork? #MomBizMondays

RT @MomBizRetreat – QUESTION #3: Do you use a graphics designer to help you with your branding and marketing online and offline? #MomBizMondays

RT @MomBizRetreat – QUESTION #4: How often do you create new marketing materials? Same or different materials for each event? #MomBizMondays

RT @MomBizRetreat – QUESTION #5: Where do you get your marketing materials and business cards printed? Local? Online? #MomBizMondays

RT @MomBizRetreat – QUESTION #6: If you work from home, do you give out your home address as your business and contact information? #MomBizMondays

RT @MomBizRetreat – QUESTION #7: Running errands for biz and home takes a ton of time. Do u do this as needed, everyday, or scheduled wkly? #MomBizMondays

RT @MomBizRetreat – QUESTION #8: Do you actively seek out local entrepreneurs and businesses to work with in your community? #MomBizMondays

PANELISTS:

Lara Wellman twitter: @larawellman website: Lara Wellman Consulting

Prerna Malik twitter: @themomwrites website: The Mom Writes

Melissa Stewart twitter: @MelissaOnline website: She Owns It Blog

PANELISTS + ATTENDEES:

Please be sure to you Twitter Party hashtag #MomBizMondays at the end of every tweet so everyone may follow along in the conversation even if you are not following that person specifically. Please retweet all questions. It would be great if you were able to share your answers to each question. Connect with others at the party and say hello, chat with others, & remember to HAVE FUN! Also be sure to share links to your websites, blogs, and FaceBook pages too! We love sharing! *If you meet some great like-minded people at tonight’s twitter party, be sure to follow them so you can connect afterwards!

 

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Five Things You Must Do to Run a Successful Small Business

I’m super excited to be speaking as part of a panel at “EVO ’10: The Evolution of Women in Social Media” Conference at the end of June. Since my work as a mompreneur coach focuses on helping moms create successful businesses, I have been asked to participate in the Secrets for Small Business Success Panel.

In preparation for this, I’ve put together Five Things You Must Do to Run a Successful Small Business for you below. And if you haven’t already, please check out the EVO ’10 Conference–it’s in Park City, Utah, June 24-26. I would love to meet you there! Be sure to leave a comment below and let me know if you’re planning to attend 🙂

1.  Choose a narrow target audience. This is counter-intuitive for most of us, since common sense tells us that the more people we can make our biz appeal to, the more people are likely to spend their money buying our stuff. Not true. We’re in a global, internet-related community now with gazillions of offerings to choose from. Small businesses cannot compete effectively on that scale. Be the big fish in a little pond!

2.  Get engaged with your audience. Once you narrow your target market down, you’ll be able to find your audience better, to join the groups and communities they belong to, to appear in blogs and media they consume. Be an active participant in these forums and be authentic. Over time, you’ll build relationships that increase the like/know/trust factor. We are savvy consumers now and are much more likely to buy from people with whom we have relationships than from the person with the biggest ad in the newspaper. Build strong relationships with your target audience and the business will follow!

3.  Create pain-killers, not vitamins. As you listen to your clients (by tweeting with them, reading and commenting on their blog posts, attending their networking meetings, taking polls or surveys, etc.), pay attention to what they describe as their top challenges, biggest struggles, ongoing issues, pain points. Create your business products and services to solve those pains! We’re more likely to pay for solutions to our problems than for things (like vitamins) that we know are good for us or that promise to “improve our lives.” Be the solution!

4.  Give, give, give. When faced with fierce competition, find ways to provide more value to your clients. Don’t discount your prices and reduce your rates. Doing so decreases your value. Instead, find ways to make whatever you’re offering even more valuable to your clients in a way that serves you both. You’ll stand out from the crowd and develop loyalty that will cause your clients to stick with you and tell everyone they know how great you and your offerings are!

5.  Pick a platform/niche. The key is focus. So many small business owners try to be everything to everybody, and wind up trying to piece-together a “business” that is really just a hodge-podge of skills and things they know how to do to make money. Being a business owner requires vision, strategy, planning and marketing. All of this is nearly impossible to accomplish if you’re trying to sell several different offerings to many different groups of people. Instead, opt for being THE ONE your audience looks to when they need a solution to their problems. Build your visibility, credibility and recognition as AN EXPERT on one platform (solution to a problem) first. When you dominate that and have a loyal following and full pipeline of clients, you can add another piece to the platform or expand your niche. But you must focus first, expand later!

What is one thing you believe is critical to your small business success? Or tell me how you’re applying any of the tips I gave above. And hey–did you check out EVO ’10 yet? It’s gonna be one fun tweet-up! Please leave your comments below.

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