Overcoming The Fear Of Marketing

Overcoming the Fear of MarketingI’d say we generally understand “fear” to be a dirty, little, four-letter word.  As mompreneurs, it tends to present in our businesses looking something like this:  “I am scared I’ll look stupid” or “I don’t know how to do that” or “I’m not good enough at that yet to get paid what I want.”  These are all fears that we have.  They typically show up as a little voice inside our heads that we may not even realize we’re listening to.  It’s really sneaky sometimes.  And even though we probably feel like we’re ignoring them a lot of the time, these fears have a loud way of showing up in our lives because they keep us from doing the things that we really want to do.  Marketing is one of those things that we know we need to do, and we know we want the results, but oftentimes are just too afraid to do it, at least in a powerful way.  If you’re someone who struggles with this, I’m hoping I can give you some tools to help.

 

Here are three solutions to overcoming the fear of marketing:

 

1.  Know your target market.  Underneath it all, if you understand your target market—their top priorities, challenges, and what keeps them up at night—then you can become an expert at what your prospective clients need.  If you become an expert on what your prospective clients need, then you’ll gain some confidence in providing solutions that add value to their lives.  When you feel that confidence, it will be so much easier for you to market yourself—to share who you are in this world and what you have to offer.

 

2.  Create your 10-second elevator pitch.  This unique business statement (around ten seconds, hence the name) tells your niche market who you are, what you do, and why they should care.  You’re going to practice this statement again and again and again so that there is absolutely no doubt, even in your most panicked situations, who your target market is, what value you bring to that market, and how to describe yourself in a way that makes that value evident.  This is a practical tool to help you get out of your own way and overcome some of the fears you may have around marketing yourself.

 

3.  See yourself as valuable.  Yes, you are a mom, and a good one at that!  And any time we put the word “mom” in front of “entrepreneur,” that says something about our priorities.  But just because your first priority is being an awesome mom does not mean that you can’t contribute to the world in other ways.  You can do it.  You are smart enough.  You deserve it.  Those fears inside us that talk to us about “But what if…?” and “But I’m not…”—they’re just fears!  Fears are not the truth about who we are and what we’re capable of, and if we’re going to be successful and if we want to share the wonderful work that we’re up to in the world, we’re going to have to stop them in their tracks.

 

I love to hear from you, so leave me a comment!

 

Do you have a 10-second elevator pitch?  Share it with us!

 

In what ways can you speak truth to yourself instead of fear? 

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What Are You Afraid Of?

What Are You Afraid Of“The only thing we have to fear is fear itself.”  ~Franklin Delano Roosevelt

 

Cliché?  Maybe.  But I think there is something to be said for fearing the fears that frighten us into self-limiting beliefs, indecision, or inaction.  Today I want to talk to you just a little bit about our fears of marketing ourselves—selling ourselves—especially in casual or social situations.  This is a common fear for mompreneurs and one that can be absolutely paralyzing, so we’ve got to take an honest look at ourselves and head this stuff off at the pass, in order to really overcome these obstacles and do what we want to do.

 

So let’s take a look at some of the most common issues we, as mompreneurs, face when it comes to the fear of marketing ourselves:

 

1.  We tend to downplay ourselves and our businesses in casual conversation.  Am I hitting a nerve yet, girls?  It goes like this:  You’re at the park and a fellow mommy asks, “Hi, so nice to meet you.  Oh, me?  I’m just a stay-at-home mom.  What do you do?” and you answer, “Oh, I stay at home too.  That and I have this little business thing I do on the side, but you know…” See how we just downplayed that?  Your little “business thing” doesn’t sound very significant, does it?

 

2.  We are scared of what people think.  Let’s face it; we all know somebody who is just in nonstop used car sales mode, don’t we?  You know the one.  She is constantly promoting herself and generally annoys everyone around her.  We don’t want to be that person!  And so we are afraid that if we are open and expressive about our passions and what it is we do, we will be perceived as pushy—so instead, we keep our mouths shut.

 

3.  We are afraid we won’t say the right thing because we don’t have a unique business statement, a.k.a. the “10-second elevator pitch.”  Because we don’t have a clear and concise way to communicate what it is that we do, we are left with the anxiety of not knowing what will come out of our mouths when asked, and the very real possibility of stumbling over our words.

 

4.  We don’t know what message to deliver if we don’t know for absolute certain who we are delivering it to and what they need.  This is the question of “Why would they care anyway?”  Who are we targeting and what are that niche market’s top pain points.  Once we know that, we can speak confidently about what we do and why it’s important.

 

5.  We have a mindset of insignificance.  Sometimes we moms just forget that we are very valuable humans in and of ourselves, not just as mothers, and not just compared to what we did before we had children.

 

Do you recognize yourself in some of these common fears?  Are you letting limits you’ve placed on yourself keep you from pursuing what it is that you really want and have worked so hard for?  It’s critical that we recognize these beliefs in ourselves so we know what it is that we’re overcoming!

 

I love to hear from you, so leave me a comment!

 

Which of these issues do you identify with most?

 

What can you start doing today to move away from fear and toward success? 

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