Top Mistakes Mompreneurs Make

Top Mistakes Mompreneurs MakeIf you’re reading this blog, chances are you are a work-at-home mom, just like me.  And just like me, because for one reason or another you too decided to take on the roles of both full time mom and entrepreneur or business owner, we tend to find ourselves in very similar circumstances.  So I’d like to share with you today some of the biggest mistakes we, as mompreneurs, can face, in order that we can fend off these obstacles, keeping our eyes on the prize.

 

1.  NOT SETTING BOUNDARIES.  This is probably the biggest mistake I’ve made in my career as a WAHM.  If you have kids, you don’t need me to tell you what boundaries are… because your kids are pushing them!  Am I right or am I right?  Setting expectations with yourself, your family, and your clients lets everybody know when you’re available to them and when you’re not available to them.  Boundaries=stress averted!

 

2.  TRYING TO DO IT ALL YOURSELF.  Asking for help doesn’t mean that you’re weak or that you’re not smart enough or good enough—which are some of the crazy conversations we have rattling around inside our heads.  Trying to do it all by yourself is a recipe for burnout.  If you are committed to the success of your business, your family and your life, get the support you need.

 

3.  NOT BLOCKING YOUR TIME.  All mompreneurs figure out sooner or later that the most efficient use of our time is not to steal a moment here and a moment there to accomplish everything from business emails to grocery shopping to laundry.  Set aside specific times for specific tasks and then be committed to the task of the moment.

 

4.  NOT FOCUSING ON YOUR MONEYMAKING TALENT.  We all got into business doing what we do best.  These are the things that make us money, and these are the things that need to be our top priorities.  Do what you do best first and save the rest for last, or better yet, delegate, delegate, delegate!

 

5.  NOT HAVING A BUSINESS PLAN.  Just like you wouldn’t take off for vacation without a destination or a roadmap, if you want to reach your goals in business, you have to know where you’re going and how you’re going to get there.  Once you have a plan, it’s amazing how ambitious you’ll be at making your plan work and reaching those goals.

 

These are just a few of the top mistakes mompreneurs make, including some from my own experience.  Maybe you have some “favorites” you can add to the list!

 

I love to hear from you, so leave me a comment!

 

Have you fallen into any of these traps? 

 

What can you do right now to avoid or set right some of these common mistakes? 

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Sanity-Savers For Mompreneurs With Day Jobs

Sanity Savers For Mompreneurs With Day JobsMom, business owner… day job?  When you’re CEO (Chief Everything Officer) of your business, sometimes this is what your startup company looks like.  But you know the old adage, “It’s hard work but somebody’s got to do it!”  So if you’re a mompreneur who is dedicated to putting your family first, starting your own business, AND still working hard at your day job, here are some of my favorite sanity-savers to help you power through this challenging, yet exciting time in your life.

 

TIME MANAGEMENT:  Here comes the tough talk, sisters.  If you are a mompreneur and still working a day job, it is not a long-term option for you to keep working around the clock, doing what needs to be done whenever you can find a moment.  That approach is not going to lead to business success.  So here are three sanity-savers to help you get a quick grip on time management:

 

1.  GET A ROUTINE:  If the kids are in school, craft your routine around their school day, where possible.  If they’re not, or if you work your day job until after they’re home, it is necessary for you to get a sitter.  Having someone available to watch the kids, get them dinner, and orchestrate the bath/bedtime dance even a couple nights a week can mean the difference between a successful, rested and present mom and a frazzled, exhausted and harried one.  You only have 24 hours in a day, so designate that time in such a way that you can make each moment count, for your family and your business.

 

2.  CREATE BOUNDARIES:  You cannot say yes to everything!  Ultimately, you are the only one who can choose how you spend these precious hours that you have.  Remember that saying no to one thing is the ability to say yes to the things that matter most.  So get used to saying no!

 

3.  USE THE ADD METHOD:  Automate, Delegate, or Ditch it!  Get things off your plate that are not your strengths or that don’t matter to you.  This is a huge part of spending your time wisely.

 

PLANNING:  We all know that leaving everything until the last minute is a recipe for disaster, but constantly going full speed ahead is a sure path to burnout as well.  We’ve all heard the saying, “Fail to plan and plan to fail.”  It’s true!  Here are a couple strategies to keep you sane while you plan for success.

 

1.  BABY STEPS:  As mompreneurs, we have to be okay with baby steps toward our goals.  The best way to keep track of the ground we’re making is by having a fabulous business plan.  It’s so important to be able to measure those baby steps against our greater vision.  It may be slow going, but baby steps will get us there every time.

 

2.  GET A MARKETING PLAN:  Modern technology allows us all to be amazing marketers for our business, so take advantage of that.  But if marketing is really not your thing, don’t be afraid to apply the ADD Method to this one!  Do what you’re best at and then automate, delegate or ditch the rest!

 

SUPPORT:  If you want to preserve your sanity, you’re going to need support.  You cannot do this all by yourself.  Family, friends, a VA… a housekeeper, for crying out loud!  Life is too short to try and do it alone.  Get the help you need and focus those moneymaking talents in the ways that matter most.

 

I hope these sanity-saving strategies are helpful to you as you work toward living the dream of growing that business you know is going to give the freedom, flexibility and fulfillment you’re searching for as a mompreneur.

 

I love hearing from you, so leave me a comment!

Which of these sanity-saving strategies have you tried?

Are there any others you’ve had success with on your mompreneur journey? 

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You get what you prepare for

That Mike Dooley…

His “Notes From the Universe” have inspired me again!

I just finished my group coaching call with the Mom Biz Makeover Program gals, and one of the mompreneurs was discussing how her business seemed to continually evolve. She was telling us how hard it was to let go of the brand (name, logo, website, etc.) that she has worked so hard to build, yet that she knows doesn’t represent where her business is heading and where she wants it to go anymore.

She’s not the only one. It happens to all of us mom entrepreneurs: you have to put a stake in the ground, give your business a name, and start building your message, your platform and your brand. But over time, you grow, get better at doing certain things, find that your market wants more of something and less of something from you, and if you’re going to thrive, you evolve to meet these changes.

So you wind up with a brand, a logo, a blog and a website that has cost you tons of time and money, but doesn’t convey the message you know will take you forward. And so you wind up doing something totally normal, but totally wrong: you attempt to straddle both. Or to put it another way, you say something like this: “Well, I really want my business to be X, but I’m not sure that I can get it there, so I figure I’ll keep holding onto my old stuff.”

Here’s the quote that I got from Mike Dooley today:

If someone wants “A” to happen, Lara, yet they prepare for “B,” they will always get “B.”

Prepare for “A”

Simple, isn’t it?

Take a look at what you’re committed to. Are you planning and preparing for that, or are you planning for it not to work out?

Photo credit: The Smithsonian via Flickr
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