Business Basics: How to Spend Your Marketing Budget

Marketing is something all small business owners need to understand. It is fundamental in letting customers know about your product or service. Many people, particularly sole proprietors starting out, don’t have much of a budget for this purpose and also don’t feel like they have the money to spare specifically for a marketing budget. You may feel as though that is something for bigger companies to worry about and that you can do without it.

However, this is simply not true. The hard fact of the matter is: anyone in business for themselves needs to have a marketing budget, or they won’t remain in business for very long. You need to be in control of your brand and how customers see you and find out about you. While you may not want to spend the money, you need to in order to give your business the best chance of succeeding.

When tackling this question for the first time, you will likely wonder how you can make the most impact with the budget you do have. Your budget does not have to be massive. Maybe even only $100 per month or quarter. But you do need to have it and spend it in the most effective ways. Here are three suggestions I have for those of you getting started:

#1: Social Media

There are some areas where you should really focus, no matter your industry. The first is social media, specifically something like Facebook advertising. Facebook advertising is a great way for people who have never done advertising before to step into it. The big upside is complete control of cost. You determine how much you want to spend on advertising per day and the costs will not exceed that (perfect for a small marketing budget). It’s great for new product launches or for targeting local demographics in the hope they will come to your event.

The other major advantage of Facebook advertising is the ease at which you can select your exact target demographic. Facebook has already collected information on each user’s habits and can leverage that to display your ads to the people most likely to be interested in them. This makes Facebook advertising an ideal way for mompreneurs to learn how to reach their target demographic.

#2: Event Participation

The second area is participating in various promotional opportunities. This can be tricky because many of these events or TV spots that are well-regarded and have massive reach. But they can cost significant amounts of money – $3,500 or more just to participate. Is it worth paying to be a part of something like that, especially if it is a large portion of your marketing budget? The answer is, of course, that it depends. It is not uncommon for new entrepreneurs to be approached with numerous opportunities like this that ask you to spend money.

The real question you must ask yourself is whether you will really get $3,500 worth in advertising from these opportunities. You can evaluate this by looking at the reality versus the potential. Don’t let someone sell you on the potential. Focus on whether or not such opportunities put you directly in the line of sight of your ideal client. If it does not, you must move on.

For example, if you know a TV program that wants to feature you is heavily watched by retired individuals, and retirees are your main demographic, it might be the perfect decision to pursue that opportunity. It’s easy to get starstruck by being on TV, but if your target demographic is young professionals and the TV program is largely watched by retired individuals, it’s not going to help you sell more of your product or service. Don’t waste advertising dollars on the wrong target audience. Instead, only consider opportunities that put you directly in front of the demographic you are ideally targeting with your product.

#3: Printed Promotional Material

A third thing to do is go out into your community and participate in or host events. For example, there might be a 5k or 10k race in town for which you are going to be a sponsor. This can mean you have a booth at the end where you get to hand out a swag bag, coupons, flyers and other things of the sort. Anytime you are out in the community, you need to have some sort of printed promotional material for your business. This should be passed out to anyone.

This material needs to have some sort of offer on it, in order to entice people to give your product a try. Four-by-six inch postcards are a great option for this because you can get so many of them for a very cheap price from sources like Vistaprint, as well as fit a lot of information on them. You can also handwrite a special date or offer on the back of them to customize them for whatever promotion you are doing at the time. Because they are cheap and easy to have on your person to hand out at any time, they are a great way to get your brand out there and keep it on top of mind.

These are just three of the ideas I know work well, and I know how good marketing budget decisions are key to running a successful business, no matter how big or small. I talk a lot about marketing on this blog and on my podcast, so check those resources out too. If you are unsure how best to utilize your budget, or have had limited success, I can help.

Coaching mompreneurs is my passion, so contact me today for your free discovery session if you would like coaching on how to manage a small business advertising budget.

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What Do You Need to Include in Your Marketing Plan?

Marketing is something that unfortunately can easily fall through the cracks for mompreneurs when they are trying balance everything else they have going on in their lives. It can be overwhelming to remember that a healthy marketing plan will help to foster a healthy business and a happier life. It’s important that on a specific schedule (whether that is yearly, quarterly or whatever works for you), you sit and really get to the bottom of your business plan and vision going forward. Once you have a vision for your next steps in your success, then you will need to incorporate your marketing plan. Your marketing plan is a big part of how you will actually get to those goals or visions in the amount of time you have allotted.

It can be a common misconception to hear my clients tell me “Well, I don’t need to do this because I am just a small operation. I have no team to manage, it’s just me”. This is not the mindset to allow yourself to have. Take this piece of the puzzle from much bigger, more successful companies and corporations. There is a true link to success and a solid marketing plan that helps you to focus your efforts for the quarter or for the year.

To get your plan really clear and targeted, think about which specific product or service you want to focus on this year. Which of your offerings are the easiest, most enjoyable for you to sell and which ones are the most profitable? These should be the ones you are putting the most marketing effort into.

Once you have chosen your focus items, you need to decide how you want to market them. This can be a fun process because you should try to mix both consistency with some experimentation. Do you already have a great following or engaged community on Facebook? Then, obviously you should allocate some of your marketing budget in front of that audience, but also consider trying a new marketing avenue to tap into a new audience. Always had lots of Facebook success? Maybe it’s time to try Instagram or Twitter.

In addition to changing up your marketing avenues, consider a shift in your content as well! If you have always only done blog posts, then maybe now is the time to try hosting a podcast, creating some online courses, or attending live events. How about adding some speaking engagements? Try to do some of them for free for small, local groups and offer true value to the attendants. Offering value for free will only inspire them to consider maybe how they could use what you do in other ways for themselves or their businesses.

Once you have created your plan, don’t be so proud that you try to just file it away in a desk somewhere. A plan is only as good as the action which it inspires. Keep it accessible and easy to see and focus on regularly. Consider yourself your own boss telling you what to do and take real action. Ask yourself how to get the ball rolling by considering who to call about events, how to make connections, and what to search.

Also be sure to look at your competition while you are considering your action plan. You might need to shift the way you are marketing to understand when the mood or language changes about a service or offering you may have. I have a health-centered client that has been doing a wildly successful 21 Day Detox program 3-4 times a year for the past three years. In ramping up to start marketing for the next session, she did some research to learn that her industry has started to really dislike or have a negative opinion towards things that are consider “detox” programs. So, she tried shifting to calling her program a “refresh” to remove that association for her program and get back to a more positive connotation. What happened? Believe it or not, her signups actually completely dropped off. She was so upset and frustrated after having been so successful to lose that momentum, but unfortunately marketing can be a very fickle beast. You need to be constantly studying and learning new things about your niche or audience and seeing what will truly work for you.

The lesson in all this? Make an appointment with yourself in the next week or so to spend 30 minutes reviewing your marketing plan. If you don’t have one, or it’s been awhile, schedule more time to get one started. The time you spend working on your business will pay dividends if you commit to it. Need help? Contact me today for a free discovery session and we’ll see how I can help you get your business and marketing plan on track.

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You’re Speaking My Language!

You're Speaking My Language“Seek first to understand, and then to be understood.” ~Stephen Covey

 

Being understood is a universal need for all of us, isn’t it? If we can speak and articulate our needs, our thoughts, our desires, then we have a chance of getting those needs, thoughts, and desires met. If we don’t communicate effectively, chances are things are probably showing up as a struggle for us in our lives. So if we need to be understood and our clients need to be understood, what are some ways that our communication strategies can boost our marketing effectiveness?

 

Like, know, and trust.

 

When we communicate effectively, people begin to like, know, and trust us. We’ve talked about this “like, know, and trust” factor many times before. If we’re going to compete in the business world on more than just a price standpoint, this is where it’s at. When your clients like, know, and trust you, the value of your products and services is going to go up. And following that increase in value is a willingness to open the wallet and spend money with you.

 

How do we cultivate this “like, know, and trust” factor?

 

Be yourself. What is your unique voice? Well, when you visit a website, do you prefer a bland earful of product and service offerings, or do you enjoy that feeling of knowing the mind behind the madness before making that purchase? My target market is a market I can relate to because I am one of them! When I create a message, I want my target market to go, “Yep. She must have written that for me.” That feeling of being related to and understood when somebody out there says it exactly the way you were thinking it is priceless.

 

Market yourself. Website, e-zine, newsletter, blog, social media—all these platforms are vehicles for effective and authentic communication with your target market and can be used to create relationships that give you a leg up on the competition.

 

Be interesting. Who is your target market? Answer some important questions about their interests and pain points in order to craft your language to speak to those exact things and cause them to feel understood. What are the top challenges of my target market? What are their favorite things to do? What motivates this group? When you can communicate on a level that matches their priorities and concerns, they know that you “get” them and are more likely to buy from you.

 

Does your target market feel understood?

 

I hope this has been helpful today. I believe this is one of those topics we need to revisit from time to time in order to check in on our language and focus. Are we communicating the way we want to? Are we communicating in the language that our clients speak? Are we communicating in a way that makes them feel understood?

 

I love to hear from you, so leave me a comment!

 

Have you struggled with speaking your target market’s language?

 

Can you think of a time when you, as a customer, had that feeling of not being understood?

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Get Real: When “Just” You is Just Enough

Get RealI think it’s fair to say that most of us either are now or started out as solopreneurs in our small businesses. If you’re not familiar with the term, simply put, we’re talking about a “company of one”—a company of one where YOU are the ONE. If you’ve been around MomBiz now for a while, you have probably heard me refer to you as being CEO of your company. Well, when you are a solopreneur, CEO stands for Chief Everything Officer! Now if we’re really honest with ourselves, most of us, at least in the beginning, try our best to obscure the fact that we’re “going it alone” from our market, prospective clients, and competition. I’d like to make an argument today for some compelling reasons to stop the madness and own up to the way things really are. I think the potential outcomes of authenticity just may surprise you.

 

Here are some signs you’re struggling with “just” being you.

 

Let’s go to your business website and take a look at two details. Answer these questions for me. Do you have an “About Me” page or an “About Us” page? How about your contact form? Does it promise to “Contact Me” or “Contact Us?” Use of the “royal we” is one of the main signs that authenticity is a challenge for you. Now if this is you, and you’re really identifying with what I’m saying here, there is no condemnation! When I created my very first website I used that royal we EVERYWHERE. I talked about myself as though I were multiple people. And certainly, I do juggle a lot of roles that can make me nearly schizophrenic at times. But it’s not real, is it? It’s not honest.

 

Why in the world do we do this?

 

If you’re using the royal we at every opportunity, chances are you may be concerned that you won’t be viewed as credible or professional or established enough in comparison to your competitors. First of all, let me tell you it is okay to feel that way. Of course you want to create an image that people can trust. Your motivation is spot-on. But let me remind you for a moment that creating that image—that not quite you image—is an action based on fear. And any time we make choices based on fear, crazy stuff happens. Bottom line is you are trying to be something you’re not, and in turn, the foundation you are building from is the self-limiting belief that you are not enough—not good enough, not worthy enough, not credible enough, not big enough. All of that is just fear talking. None of that is true.

 

Why it’s worth it to let your clients get to know the real you:

 

The real you is a lot more interesting than that image of what you think you should be. If you believe that about yourself, so will others. I invite you to just consider authenticity. Be enough. When you trust you, when you decide that you’re good enough, when you know you have something of value to offer… something kind of magical begins to happen. Your potential clients get to know you.   They like who you are. They trust you, because you’re someone like them. You’re real.

 

I love to hear from you, so leave me a comment!

 

Do you struggle with letting your market get to know the real you?

 

How can you demonstrate to others your faith in yourself that you are enough?

 

 

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Overcoming The Fear Of Marketing

Overcoming the Fear of MarketingI’d say we generally understand “fear” to be a dirty, little, four-letter word.  As mompreneurs, it tends to present in our businesses looking something like this:  “I am scared I’ll look stupid” or “I don’t know how to do that” or “I’m not good enough at that yet to get paid what I want.”  These are all fears that we have.  They typically show up as a little voice inside our heads that we may not even realize we’re listening to.  It’s really sneaky sometimes.  And even though we probably feel like we’re ignoring them a lot of the time, these fears have a loud way of showing up in our lives because they keep us from doing the things that we really want to do.  Marketing is one of those things that we know we need to do, and we know we want the results, but oftentimes are just too afraid to do it, at least in a powerful way.  If you’re someone who struggles with this, I’m hoping I can give you some tools to help.

 

Here are three solutions to overcoming the fear of marketing:

 

1.  Know your target market.  Underneath it all, if you understand your target market—their top priorities, challenges, and what keeps them up at night—then you can become an expert at what your prospective clients need.  If you become an expert on what your prospective clients need, then you’ll gain some confidence in providing solutions that add value to their lives.  When you feel that confidence, it will be so much easier for you to market yourself—to share who you are in this world and what you have to offer.

 

2.  Create your 10-second elevator pitch.  This unique business statement (around ten seconds, hence the name) tells your niche market who you are, what you do, and why they should care.  You’re going to practice this statement again and again and again so that there is absolutely no doubt, even in your most panicked situations, who your target market is, what value you bring to that market, and how to describe yourself in a way that makes that value evident.  This is a practical tool to help you get out of your own way and overcome some of the fears you may have around marketing yourself.

 

3.  See yourself as valuable.  Yes, you are a mom, and a good one at that!  And any time we put the word “mom” in front of “entrepreneur,” that says something about our priorities.  But just because your first priority is being an awesome mom does not mean that you can’t contribute to the world in other ways.  You can do it.  You are smart enough.  You deserve it.  Those fears inside us that talk to us about “But what if…?” and “But I’m not…”—they’re just fears!  Fears are not the truth about who we are and what we’re capable of, and if we’re going to be successful and if we want to share the wonderful work that we’re up to in the world, we’re going to have to stop them in their tracks.

 

I love to hear from you, so leave me a comment!

 

Do you have a 10-second elevator pitch?  Share it with us!

 

In what ways can you speak truth to yourself instead of fear? 

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What Are You Afraid Of?

What Are You Afraid Of“The only thing we have to fear is fear itself.”  ~Franklin Delano Roosevelt

 

Cliché?  Maybe.  But I think there is something to be said for fearing the fears that frighten us into self-limiting beliefs, indecision, or inaction.  Today I want to talk to you just a little bit about our fears of marketing ourselves—selling ourselves—especially in casual or social situations.  This is a common fear for mompreneurs and one that can be absolutely paralyzing, so we’ve got to take an honest look at ourselves and head this stuff off at the pass, in order to really overcome these obstacles and do what we want to do.

 

So let’s take a look at some of the most common issues we, as mompreneurs, face when it comes to the fear of marketing ourselves:

 

1.  We tend to downplay ourselves and our businesses in casual conversation.  Am I hitting a nerve yet, girls?  It goes like this:  You’re at the park and a fellow mommy asks, “Hi, so nice to meet you.  Oh, me?  I’m just a stay-at-home mom.  What do you do?” and you answer, “Oh, I stay at home too.  That and I have this little business thing I do on the side, but you know…” See how we just downplayed that?  Your little “business thing” doesn’t sound very significant, does it?

 

2.  We are scared of what people think.  Let’s face it; we all know somebody who is just in nonstop used car sales mode, don’t we?  You know the one.  She is constantly promoting herself and generally annoys everyone around her.  We don’t want to be that person!  And so we are afraid that if we are open and expressive about our passions and what it is we do, we will be perceived as pushy—so instead, we keep our mouths shut.

 

3.  We are afraid we won’t say the right thing because we don’t have a unique business statement, a.k.a. the “10-second elevator pitch.”  Because we don’t have a clear and concise way to communicate what it is that we do, we are left with the anxiety of not knowing what will come out of our mouths when asked, and the very real possibility of stumbling over our words.

 

4.  We don’t know what message to deliver if we don’t know for absolute certain who we are delivering it to and what they need.  This is the question of “Why would they care anyway?”  Who are we targeting and what are that niche market’s top pain points.  Once we know that, we can speak confidently about what we do and why it’s important.

 

5.  We have a mindset of insignificance.  Sometimes we moms just forget that we are very valuable humans in and of ourselves, not just as mothers, and not just compared to what we did before we had children.

 

Do you recognize yourself in some of these common fears?  Are you letting limits you’ve placed on yourself keep you from pursuing what it is that you really want and have worked so hard for?  It’s critical that we recognize these beliefs in ourselves so we know what it is that we’re overcoming!

 

I love to hear from you, so leave me a comment!

 

Which of these issues do you identify with most?

 

What can you start doing today to move away from fear and toward success? 

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Top Mistakes Mompreneurs Make

Top Mistakes Mompreneurs MakeIf you’re reading this blog, chances are you are a work-at-home mom, just like me.  And just like me, because for one reason or another you too decided to take on the roles of both full time mom and entrepreneur or business owner, we tend to find ourselves in very similar circumstances.  So I’d like to share with you today some of the biggest mistakes we, as mompreneurs, can face, in order that we can fend off these obstacles, keeping our eyes on the prize.

 

1.  NOT SETTING BOUNDARIES.  This is probably the biggest mistake I’ve made in my career as a WAHM.  If you have kids, you don’t need me to tell you what boundaries are… because your kids are pushing them!  Am I right or am I right?  Setting expectations with yourself, your family, and your clients lets everybody know when you’re available to them and when you’re not available to them.  Boundaries=stress averted!

 

2.  TRYING TO DO IT ALL YOURSELF.  Asking for help doesn’t mean that you’re weak or that you’re not smart enough or good enough—which are some of the crazy conversations we have rattling around inside our heads.  Trying to do it all by yourself is a recipe for burnout.  If you are committed to the success of your business, your family and your life, get the support you need.

 

3.  NOT BLOCKING YOUR TIME.  All mompreneurs figure out sooner or later that the most efficient use of our time is not to steal a moment here and a moment there to accomplish everything from business emails to grocery shopping to laundry.  Set aside specific times for specific tasks and then be committed to the task of the moment.

 

4.  NOT FOCUSING ON YOUR MONEYMAKING TALENT.  We all got into business doing what we do best.  These are the things that make us money, and these are the things that need to be our top priorities.  Do what you do best first and save the rest for last, or better yet, delegate, delegate, delegate!

 

5.  NOT HAVING A BUSINESS PLAN.  Just like you wouldn’t take off for vacation without a destination or a roadmap, if you want to reach your goals in business, you have to know where you’re going and how you’re going to get there.  Once you have a plan, it’s amazing how ambitious you’ll be at making your plan work and reaching those goals.

 

These are just a few of the top mistakes mompreneurs make, including some from my own experience.  Maybe you have some “favorites” you can add to the list!

 

I love to hear from you, so leave me a comment!

 

Have you fallen into any of these traps? 

 

What can you do right now to avoid or set right some of these common mistakes? 

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Get People To Listen To You

get people to listen to youIf you’ve been around the MomBiz community at all, you probably know that I’m a huge fan of building relationships that in turn build your business.  Now a fundamental piece of relationship building is communication, which involves both clearly articulating your thoughts and the art of listening.  Being skilled in one doesn’t necessarily insure strength in the other, and of course there is always room for improvement in both.  So today I’m going to share with you five tips to becoming a better communicator and therefore, empower you to bring about the results you want.

 

1.  LISTEN.  You may have noticed that we have one mouth and two ears.  It stands to reason that ideally, we should spend twice the amount of time listening to others as we spend talking to them.  So instead of succumbing to human nature and while you’re waiting for your turn to talk, formulating your answer, rebuttal or witty comeback, try to practice active listening.  Active listening, simply put, is listening carefully enough that you can repeat back or paraphrase some of the things that the speaker says to you.  There is a psychological agreement that takes place when we listen in this way—“You’re listening to me; therefore, I will listen to you,” which is, after all, what we were hoping for in the first place.

 

2.  CALL THEM NAMES.  No, I’m joking.  But using a person’s name in the course of conversation is a useful tool for holding their attention.  This is also a great little trick for remembering names if that’s something you have trouble with.

 

3.  GIVE THEM PROPS.  We all need a little acknowledgment.  In today’s world of social media, “virtually” patting someone on the back or expressing thanks is as easy as retweeting something someone says that we see as valuable, “liking” an inspiring post on Facebook, sharing a status.  Expand this idea to real life.  If you want people to listen to you and help you get what you want, look for opportunities to honor them.  It’s good karma and it’s good business.

 

4.  ASK QUESTIONS.  Now we’re not talking interrogation here, but more of a genuine curiosity about what the other person has to offer.  By asking relevant questions and thereby proving that you care, you actually gain greater control over the direction of the conversation and earn the right to be heard in the process.

 

5.  TAKE A BREATH.  Let’s face it.  In all reality, the person you’re talking with is probably only half listening.  So when you’re at that critical place in the conversation where you really need to drive that point home, it’s time for a change of pace.  Slowing down and building in pauses causes the other person to take notice, and also gives them time to really digest the important things you have to say.

 

These are some really simple but effective tools that you can apply to make yourself a better communicator, whether it’s with your kids, with your spouse, or with your clients and your team.  In business or in life, communication is the key to being heard and ultimately, getting the results you want.

 

I love to hear from you, so send me a comment!

 

Are you a better speaker than you are a listener? 

 

Which of these strategies do you plan to implement to become a more effective communicator? 

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Sanity-Savers For Mompreneurs With Day Jobs

Sanity Savers For Mompreneurs With Day JobsMom, business owner… day job?  When you’re CEO (Chief Everything Officer) of your business, sometimes this is what your startup company looks like.  But you know the old adage, “It’s hard work but somebody’s got to do it!”  So if you’re a mompreneur who is dedicated to putting your family first, starting your own business, AND still working hard at your day job, here are some of my favorite sanity-savers to help you power through this challenging, yet exciting time in your life.

 

TIME MANAGEMENT:  Here comes the tough talk, sisters.  If you are a mompreneur and still working a day job, it is not a long-term option for you to keep working around the clock, doing what needs to be done whenever you can find a moment.  That approach is not going to lead to business success.  So here are three sanity-savers to help you get a quick grip on time management:

 

1.  GET A ROUTINE:  If the kids are in school, craft your routine around their school day, where possible.  If they’re not, or if you work your day job until after they’re home, it is necessary for you to get a sitter.  Having someone available to watch the kids, get them dinner, and orchestrate the bath/bedtime dance even a couple nights a week can mean the difference between a successful, rested and present mom and a frazzled, exhausted and harried one.  You only have 24 hours in a day, so designate that time in such a way that you can make each moment count, for your family and your business.

 

2.  CREATE BOUNDARIES:  You cannot say yes to everything!  Ultimately, you are the only one who can choose how you spend these precious hours that you have.  Remember that saying no to one thing is the ability to say yes to the things that matter most.  So get used to saying no!

 

3.  USE THE ADD METHOD:  Automate, Delegate, or Ditch it!  Get things off your plate that are not your strengths or that don’t matter to you.  This is a huge part of spending your time wisely.

 

PLANNING:  We all know that leaving everything until the last minute is a recipe for disaster, but constantly going full speed ahead is a sure path to burnout as well.  We’ve all heard the saying, “Fail to plan and plan to fail.”  It’s true!  Here are a couple strategies to keep you sane while you plan for success.

 

1.  BABY STEPS:  As mompreneurs, we have to be okay with baby steps toward our goals.  The best way to keep track of the ground we’re making is by having a fabulous business plan.  It’s so important to be able to measure those baby steps against our greater vision.  It may be slow going, but baby steps will get us there every time.

 

2.  GET A MARKETING PLAN:  Modern technology allows us all to be amazing marketers for our business, so take advantage of that.  But if marketing is really not your thing, don’t be afraid to apply the ADD Method to this one!  Do what you’re best at and then automate, delegate or ditch the rest!

 

SUPPORT:  If you want to preserve your sanity, you’re going to need support.  You cannot do this all by yourself.  Family, friends, a VA… a housekeeper, for crying out loud!  Life is too short to try and do it alone.  Get the help you need and focus those moneymaking talents in the ways that matter most.

 

I hope these sanity-saving strategies are helpful to you as you work toward living the dream of growing that business you know is going to give the freedom, flexibility and fulfillment you’re searching for as a mompreneur.

 

I love hearing from you, so leave me a comment!

Which of these sanity-saving strategies have you tried?

Are there any others you’ve had success with on your mompreneur journey? 

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5 Ways Twitter Changed My Business

twitter businessLittle did I know, back in October of 2008, my first 140-character tweet would be the catalyst that would one day transform Twitter into my “office” and eventually generate 95% of my qualified leads. As passionate, spirited, proactive entrepreneurs, perhaps you’re like me and will give anything a try once. And with Twitter’s low barrier to entry, once you hear how it’s changed my business, if you haven’t taken the plunge, maybe you’ll do just that.

1. It’s fast! Twitter has given me immediate access to people and information unlike anything else. It used to be I would go directly to Google with my problems and questions. Now I just pop on Twitter and tweet about it and within moments I get really personalized responses with exactly what I was looking for.

2. It’s convenient! I really have neither the desire, much less the time to arrange for childcare, get all gussied up, and then commute to a networking event that really doesn’t fit my schedule. With Twitter, I am marketing myself ALL THE TIME. Thanks to automation, I’m live, even when I’m busy with the kids and away from my computer.

3. It’s relational! Twitter has facilitated relationships that have really helped build my business. Mentors, colleagues, friends, teachers, joint venture partners, not to mention clients—all on Twitter!

4. It’s comfortable! One of my favorite things about Twitter is that it provides a really comfortable, low-pressure environment for my future clients and me to get to know each other. We can chat back and forth for days or weeks or months without feeling pressed to push a sale, which is not my bag of tricks anyway. In this way, they begin to trust me and I get a lot more insight into what they’re up to before we ever get down to business.

5. It’s efficient! When I think back on my pre-Twitter days, I am truly amazed that I ever completed a sales cycle. The effort and time it took to establish the seven to ten touches or points of contact recommended by the marketing gurus before the average person is ready to buy was insurmountable. With Twitter, I can accomplish those touches in an hour if I want to and more often than not, prospective clients come to me.

So you wondered why I’m such a Twitter evangelist? There you have it! And these are only five of the ways I love Twitter. Stay tuned for a future post on “5 MORE Ways Twitter Changed My Business.”

Until next time, you know I love to hear from you, so shoot me a line!

How has Twitter changed YOUR business?
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