Top Mompreneur Challenges–and two winners!

Last week, I sent out a survey asking mompreneurs what their top challenges were, how they were handling them, and what’s in the way of them solving their challenges.

The findings were not terribly surprising, but they are clear: Mom entrepreneurs need lots of help!

Every entrepreneur needs advice, resources, and help of one sort or another. Running a family while running a business presents a unique set of circumstances for mompreneurs. And it can be difficult to get the help they need due to a mindset that puts the needs of the family above all else.

I’ll share the highlights from the survey here with you, and I’ll announce the two mompreneurs who won a private business coaching session with me to help them achieve the success they deserve!

Most of the moms surveyed (44%) have been in business for 1-3 years. This is the critical start-up phase for a company when help is most needed, yet finances are limited. Many reported that the upside of running their own company is the freedom and flexibility it gives them to be there for drop-off and pick-up, as well as after school with their kids. They also love the fulfillment they get from the work they do and the clients they serve.

With regards to the tough parts of the job, their answers were fairly consistent. I asked: “What areas of your business are challenging for you?”

Here are the top three responses:

  • managing my time
  • finding more clients
  • marketing my business

These moms also say they are struggling to make enough money to justify help with their business or for childcare, and that they don’t know how to balance doing both well. And it’s not for lack of trying to solve these problems that they persist. Most moms report having tried to solve them by researching, reading and signing up for programs to address them. Many wish they could hire a mentor or a coach to help them work through their particular set of circumstances and to teach them how to do the parts of their business (and their life)  they don’t know how to successfully manage.

The biggest hindrance to getting the right support?

  • 75% I can’t afford to spend the money to get the help they need.
  • 64% say they just don’t have enough time to get help.
  • 39% report not knowing where to find the help they need.
  • and 32% say they’re just too burned out to deal with it.

I know how hard it is to focus on your needs as a mompreneur when you’re also the full-time problem-solver for your family. I was in the same boat when I started my business over five years ago, and it has been my mission to help women like myself get what they need to run successful families and businesses.

To that extent, I am thrilled to announce that, as promised, two of the 50 women who answered the survey have been chosen to receive a private, 60-minute business coaching session with me to get them the help they need.

And the winners are…

Charmin Calamaris, of www.TheMomiverse.com and

Helen Coronato, of www.TheWeekendPublicist.com

I am grateful to all the moms who took the time to answer the survey! Please know that I am working hard to find ways to help as many of you as I can, at a price you can afford. I’ll be using the findings from this survey to create the coaching offerings that you’ve said are most important to you, including one-on-one coaching, coaching groups, and short teleclasses that provide a solution to a specific issue.

I welcome your comments and requests in the comments section below.

* Photo courtesy of silentsymphony.net
How long have you run your current mompreneur business?

44% 1-3 years
23% more than 3 years
21% just launched
13% I don’t have a formal business established yet, but I hope to soon!

In what areas of your business do you feel successful?

-just starting this new direction….so need to learn new habits
-All of you what its mentioned above, especially need tweak and improvement on
website. Cashflow is a quiet struggle. But the rest is a lot of support and kids goes to
school plus household support..
-The work itself. What I actually create.
-confident about my ability to provide value

What areas of your business are challenging for you?

– getting new clients
– time delegating
– Finding clients, developing products to purchase, and not just “coaching”
– marketing, branding, social media
– Marketing, creating biz plans.

What’s your biggest question about running a business while running…

– how to balance it all
– I feel like I can’t justify childcare expenses, and sometimes feel i can only
work “part-time”
– How can I make more $
– Sometimes I feel so overwhelmed that it would be helpful to have someone look at
my schedule and help me outline a system or process for fitting everything in!
– How can I feel like I do them both well?

How have you tried to solve these questions?

-coach, reading, scheduling
-calendar/schedule
-Coach, running my own programs that address this, and reading

What is keeping you from getting your problems solve?

75% I can’t afford to spend the money to get the help

64% Don’t have enough time
39% I don’t know where to find the answers
32% I’m just burned out
If you are considering getting training, coaching and/or mentoring support to help
you succeed in your business, what type of offering appeals to you? (Please check all
that apply.)

73% One-on-one coaching/consulting or mentoring
56% Short teleclasses or teleseminars on a specific topic (marketing, list-building,
work/family balance, Social Media, product creation, branding, etc.)
40% Mompreneur retreat/bootcamp
38% Group coaching programs
36% Online community/forum where you can interact with your peers and/or a
coach

How do you prefer to learn?

79% Hands-on
69% Read
63% Watch
60% Listen

How important is it to you to have a community of your peers?

48% Extremely important
27% Very important
19% Important
6% Not very important

If you could wave your magic wand and get EXACTLY what you need and want
regarding training and coaching for mompreneurs, what would that look like?

-a group of women that really support and share their knowledge with you to avoid
the same mistakes
-help with marketing and overall business direction
-I’d like someone to help me develop products that people can purchase from me
without needing me
-I’d have someone who could show me the ropes in establishing my business and
help me create goals and be accountable for them.
-really great ideas in one place, one website to go to for all of my answers

What would you be willing to pay to get that training and support in your life?

-For the above, I would want to pay about $1000/yr for four retreats that included
room, board, meals, supplies, etc
-Not sure, I’m really bad at budgeting!
-it is hard to justify spending a lot of $$ on coaching without knowing exactly
how it would benefit me.
-Several hundred, less than $1000
-I don’t have any idea :(How long have you run your current mompreneur business?

44% 1-3 years

23% more than 3 years

21% just launched

13% I don’t have a formal business established yet, but I hope to soon!

In what areas of your business do you feel successful?

-just starting this new direction….so need to learn new habits

-All of you what its mentioned above, especially need tweak and improvement on

website. Cashflow is a quiet struggle. But the rest is a lot of support and kids goes to

school plus household support..

-The work itself. What I actually create.

-confident about my ability to provide value

What areas of your business are challenging for you?

– getting new clients

– time delegating

– Finding clients, developing products to purchase, and not just “coaching”

– marketing, branding, social media

– Marketing, creating biz plans.

What’s your biggest question about running a business while running…

– how to balance it all

– I feel like I can’t justify childcare expenses, and sometimes feel i can only

work “part-time”

– How can I make more $

– Sometimes I feel so overwhelmed that it would be helpful to have someone look at

my schedule and help me outline a system or process for fitting everything in!

– How can I feel like I do them both well?

How have you tried to solve these questions?

-coach, reading, scheduling

-calendar/schedule

-Coach, running my own programs that address this, and reading

What is keeping you from getting your problems solve?

75% I can’t afford to spend the money to get the help

64% Don’t have enough time

39% I don’t know where to find the answers

32% I’m just burned out

If you are considering getting training, coaching and/or mentoring support to help

you succeed in your business, what type of offering appeals to you? (Please check all

that apply.)

73% One-on-one coaching/consulting or mentoring

56% Short teleclasses or teleseminars on a specific topic (marketing, list-building,

work/family balance, Social Media, product creation, branding, etc.)

40% Mompreneur retreat/bootcamp

38% Group coaching programs

36% Online community/forum where you can interact with your peers and/or a

coach

How do you prefer to learn?

79% Hands-on

69% Read

63% Watch

60% Listen

How important is it to you to have a community of your peers?

48% Extremely important

27% Very important

19% Important

6% Not very important

If you could wave your magic wand and get EXACTLY what you need and want

regarding training and coaching for mompreneurs, what would that look like?

-a group of women that really support and share their knowledge with you to avoid

the same mistakes

-help with marketing and overall business direction

-I’d like someone to help me develop products that people can purchase from me

without needing me

-I’d have someone who could show me the ropes in establishing my business and

help me create goals and be accountable for them.

-really great ideas in one place, one website to go to for all of my answers

What would you be willing to pay to get that training and support in your life?

-For the above, I would want to pay about $1000/yr for four retreats that included

room, board, meals, supplies, etc

-Not sure, I’m really bad at budgeting!

-it is hard to justify spending a lot of $$ on coaching without knowing exactly

how it would benefit me.

-Several hundred, less than $1000

-I don’t have any idea 🙁

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New Mastermind Group for Mompreneurs: Mom Biz Mastery

Note: I had originally planned to launch Mom Biz Mastery in July, but realized I was completely nuts since I was on vacation nearly the entire month. This post was originally written on June 1st, but I am updating it on July 27th to reflect the new launch date of September 9, 2010.

Many of the mompreneurs I’ve met over the last year or so are the kind of businesswomen most of us want to be: they are financially successful, they have an established business, they are well-known in their industry, they have a steady stream of clients keeping their pipeline full, and their businesses are not only surviving but thriving.

But there’s a catch–these businesswomen are also moms. And while their business is successful, their family life is falling apart. They’re working longer hours than they ever did when they worked for someone else. They have demanding clients and tough deadlines that keep them from taking time off for family vacations (and frequently can’t even get time off for dinner). These women are high-achievers and are used to the success that they have created for themselves, but they are realizing that the reasons they decided to start their own business and be their own boss are a distant memory.

As mompreneurs, they wanted to be home with their kids while they worked, or at least have the freedom and flexibility to choose the hours they work (and when they don’t) so they could attend their kids’ soccer games, plays, or just be home for them after school ends. They wanted work that fulfilled them and made them happy since it challenged them and used the best parts of who they are and allowed them to make a contribution to the family (and often times to the world).

It’s such an easy trap to fall into for us mom entrepreneurs, especially if you’ve started a business around work you love to do. Little by little, you find yourself working more and more and harder and harder in order to grow. And your commitment to your family means that you didn’t slack off in that category either. So you’re sacrificing sleep in order to pack lunches, keep up with the laundry, and finish that client project that’s due tomorrow.

You’re sleep-deprived, stressed-out, frustrated, resentful that you have no time to yourself, feeling guilty for being away from the kids and serving them take-out or hot dogs more than you’d care to admit, and your spouse or partner is probably not terribly happy with you, either. And yet you feel like you just have to keep it up or risk losing everything you’ve worked so hard over the past several years to create.

This probably isn’t the vision you had when you set out to be a successful mompreneur. I totally get it. But it doesn’t have to be this way.

I’m putting together a new Mastermind Group called Mom Biz Mastery. It’s for mompreneurs who have been in business for a few years, have an established online presence, have a services-based business (consulting, design, coaching, virtual assistance, teaching, facilitating, speaking, leading, writing, etc.), and find that they’re working too hard to achieve what they want.

I’ll accept only eight mom entrepreneurs (by invitation or application only) to make sure we have a small, focused, active group. We’ll meet every Thursday at 12p ET for an hour. We will collaborate, brainstorm and support each other. I’ll provide coaching to give you the feedback you need to get through some of those sabotaging mindsets we tend to have.

Your tuition will include full and immediate access to every single module in the Mom Biz Makeover Program (that’s 24 information-packed training modules in which I share all my secrets, tips and advice about how to run a sustainable mompreneur business without compromising your commitment to family) that you can work through at your own pace. The monthly tuition is $347/mo.

I’m ready to share loads of good information about how to help you get back to the freedom, flexibility and fulfillment you were looking for when you decided to start this business!

Stay tuned for updates on the program, which launches September 9th. Or if you’re sure you’re interested, you’re welcome to email me for an application: lara@mombizcoach.com.

Want to tell me what you’re looking for in a Mastermind Program? Go right ahead in the comments below.

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