How to Hire Help for Your Growing Business

How to Hire Help for Your Growing Business

Your business is growing! Great! But do you have the tools and people in place to continue that growth without overwhelming yourself? Now’s a great time to take stock and see where you may need to hire help.

For example, do you know the status of your current business and whether your systems are effective? Do you have the resources needed to effectively run and grow your business? Have you evaluated your customer satisfaction and loyalty programs? Your freelancers and staff? Do you have the resources, support and the manpower you need to set up and run programs on a daily basis?

If not, then these are some areas and routines that need to change as the season changes – you need to implement new growth strategies for your business. Below is some information that I have about how you can kick off the next season of your business with a strong start to generate solid numbers and a net profit.

Tips for growing your business

If you want to grow your business beyond where it is today, it’s going to require taking on a few more hands and heads to help you think through and effectively grow your business.

When you consider whether you’re going to hire freelancers or full-time employees, it can bring on a lot of heartache and fear when struggling to bring on the right kind of staff –all while continuing to run your business.

The problem that I’ve noticed is that although some business owners are hiring additional help, they’re not doing it well… And if you don’t hire people well and do it the right way, it is going cause you to take a step back rather than a step forward.

Things you need to do to hire help that’s reliable

Regardless of what kind of people you need to hire or when you need to hire them, the following are some things that you as a business owner or mompreneur need to do first in order to ensure that you get the right people on board and that you do not undo all of the hard work that you’ve already done.

1. Don’t line someone up and continue to spend money on them if you are frustrated with them, you don’t trust them or you have difficulty delegating work that eventually bounces back and circles its way back to you.

2. Acknowledge why this is happening in the first place. While coaching for many years, I can tell you that when you set out as a business owner, you probably didn’t get a degree in HR. While you’re very good at what you do, you probably don’t have the best communication style to effectively attract the right people that you need to do the job. Like so many of us, as a result, you probably carry a certain amount of assumptions in your head and believe you are communicating effectively when in reality you are not. Ask yourself, why you didn’t hire the right person for the job?

If you believe job duties were obvious and that it should go without saying, then that’s when you should stop and look at yourself in the mirror and realize that you are the problem. I’m not meaning to be rude but an observant coach. Whenever you are making assumptions, you probably need to communicate outwardly to those you are hiring rather than assume they will know what you’re thinking; which brings me to my third point.

3. Although your assumptions (that you have in your head) are important, get good at writing down what is obvious and important as part of the job description. Review it with job candidates during the interviewing process and let them know what your expectations are at that point. You can then get a gut feeling about whether they’re the best fit in the process. (This improves hiring the right person by 100%.)

I hope you find these growth strategies helpful when you decided to hire help. These three simple tips make such a difference when it comes to getting the right person for the job. For more guidance and specific tips for your situation, that’s where my coaching can be even more useful – so contact me today!

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Where to Start if You Want to Grow Your Business

Today’s topic is for all my ladies who have dealt with desiring intelligent, purposeful business growth but aren’t able to see the path forward that will lead them there.

Right now, I am currently working with a lot of fitness studio owners who I am trying to help with this crossroads. Fitness studio owners, as well as many of the other mompreneurs that I work with, are “bootstrap” business owners.

“Bootstrap” business owners are those that start their businesses often times by taking small loans from themselves, family or sometimes banks and then really get in there and get their hands dirty. These entrepreneurs are very strong, self-reliant and driven people who are ready to really do all that it takes to move their business in the direction of their vision of success.

These individuals have often invested their personal assets (from college or retirement accounts) or that of close friends and family who really believe in them, their ideas and their future success. And though it is a wonderful thing to have those around you willing to genuinely invest in your dreams, it also has a tendency to put a lot of extra pressure on them to perform well enough to be capable of paying those loans back.

Once they get their business open, these are the business owners who are working ALL of the time and relying on their perseverance and grit to get them through and past the first year of business. They handle all of the marketing and networking while also being the one teaching the classes so they don’t have to pay someone else to do it and lose valuable profits. This business model is passionate and inspiring but it also very quickly leads to burnout. And especially in the case of a fitness studio owner, it leads to not only emotional burnout but also physical. Handling everything on your own takes a real toll on both your body and your mind.

Now, I’m not against doing the hard work for your business and occasionally making a crazy sacrifice for your dreams. I think that is something that is within every true entrepreneur, but if it is to be done, it’s important to have healthy boundaries around it. There needs to a plan and a defined beginning, middle, and end to the push you are making. It cannot be forever because not only is it simply not sustainable or healthy, but it can also very quickly form bad habits.

Beyond Bootstrapping

It can be hard to know what steps to take once you finally decide that your bootstrap time is coming to an end and you need to grow your business. What do you do now? What does true “growth” even mean? This is important, so read it twice if you need to, but growing your business needs to be an intentional choice. This is not something to come to by accident or just to let it grow in all directions without any guidance because it can (and will) take over. If you let your business run you instead of the other way around, it will eventually start to feel like the “job” you left years ago because it was controlling your priorities and running your life.

After you have decided you are ready for growth, you need to sit down and really make some S.M.A.R.T. Goals.

The traits of a S.M.A.R.T. goal are: Specific, Measurable, Achievable, Results, and Time.

Here are some things to think about as you get started:

  • Decide what portion of your business you want to grow and how you intend to watch or measure that growth as it happens.
  • Do you want to grow sales or profits?
  • Are you looking to up the numbers of products, programs or services you delivered versus last year?
  • What about the possibility of expanding your business resources or space?
  • Now, consider the option of hiring some addition heads and minds to help you in your business.
  • Could you use a business partner or office manager?
  • If you decide you aren’t ready to commit to a full-time employee, have you considered the option of a freelancer or online contractor to free up some time and help you accomplish some goals?

Asking and answering some of these questions for yourself can help you to really understand what your own definition of a successful business looks like and ensure you are able to see the path to growth and to enable yourself to really act on that path. So, what is your next step? Not sure? Still don’t know where to start? I’d love to help you make some plans and goals to get your business to where you want it. Contact me today for a free discovery session and let’s get started!

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I need four more moms for a MasterMind Group!

Hey, MOM!!!

How many times a day do you hear that? LOL!

I was contacted a week or two ago by a woman who is a coach and who is also pregnant with her first child due next Spring. She is looking for some support for herself as a mother and as an entrepreneur, and wants to find a community of women who share her goals and challenges.

Are you interested in collaborating, sharing ideas, and getting feedback on how to grow your business?

Would you like to hear of some unique, free, and effective marketing tools and techniques that require little or no money and very little of your time away from your family?

Are you an entrepreneur who is preparing for maternity leave and want to know you can count on a group of peers for support to keep your business running and yourself sane?

I facilitate these MasterMind Groups and would like to find some others to join. For more info on how these groups work, please read below (excerpted from my website: www.mombizcoach.com).

Mastermind Groups for Mom Entrepreneurs

A Mastermind Group is a community of your peers, your colleagues or your employees who want the accountability, support, and shared wisdom that comes from going through a certain experience together.

Do you know of other moms who want to start a business or who have been self-employed for a while and who could really use a space to share their goals and concerns? A Mastermind Group provides just that.

The Mastermind Group meets once a month by phone at a regular time and date. The fee is $50/month for a 90 minute session.

Mastermind Groups are different from other coaching services in that  the group provides the knowledge, support and expertise the members need. As the coach, I act as the facilitator of the calls, supporting the group’s agenda. If I have something to add to the discussion, I will, but my role will be less as coach and more as active support.

Please forward this on to other moms you know who need some support for their business and their family! I’d like to start the calls by the end of October.

You can email me directly for questions: lara@mombizcoach.com

Thanks!

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