Oh Crap. Now What? I Hate This.

Sometimes, being an entrepreneur can be very trying and difficult on all of us and we will begin to feel like we have made a mess that we will never be able to fix. Have you ever felt a loss of control or disheartened and frustrated in your business? Have you felt like your business somewhere along the way just got away from you and your initial plans?

I hate to hear when someone I’m working with feels disenchanted with their work because something isn’t going the way they think it should be. They jumped in because they really believed in something and thought they could create a business around themselves and their families, but it hasn’t gone as smoothly as they were hoping. They were sick of being the “grunt worker” and wanted to start bringing home some of the lion’s share, some of the pride and acknowledgment as well as some of the profits.

These are all great reasons to start a business. But unfortunately, more often than not, I wind up talking to people who feel like things grow out of their control and don’t know where to go from here. In the beginning, they felt like they owned their business and now it feels like their business owns them.

Are you feeling hated on or bossed around by your business a little bit?

Now, honestly, all of us feel a little unmotivated some days. Sometimes you get up and your business just doesn’t fire you up like usual and you can’t put your finger on exactly why that may be. Sometimes, it just means other external or internal factors are in the way of your normal go-getter entrepreneurial spirit. It absolutely does not always that you need to be done with your business and wipe your hands of the process. It doesn’t always mean that your business has run it’s course and is done, sometimes it’s just a phase.

But what do you do when you really realize you are over it and don’t like the way that it is going? You decided that it’s not an attitude issue or a phase and you feel like your business has grown away from you? You find yourself considering a big change like going back to work, changing major business plans or finding new clients or a new niche. Whoa there, slow down!

I hate to be the bearer of bad news, but this is a normal cycle and a normal growth pattern for an entrepreneur. Sometimes your business will grow in a way that doesn’t necessarily align with you or your original plans or ideas and you will need to learn how to handle when this happens.

One of the first things to do when you are feeling miserable in your business is to take a step back. Look objectively at the situation and consider if there are things you dislike but are doing anyway out of a feeling of obligation? A first major step towards helping your situation is taking ownership of the fact that under no circumstances do you HAVE to do anything you do not want to do in your business. It feels like you HAVE to do things a lot in business, but it’s just untrue. you are making a choice.

You have to set very clear boundaries in your business or you can get lost on your vision. In the hustle and bustle of being an entrepreneur, you have forgotten about your initial boundaries when you started your business.

You slide into bad habits and you never feel strong and confident enough to be direct with clients to help them to realize and abide by those boundaries. Do not fear being perceived as rude. Your clients can’t abide by rules and boundaries that you never tell them are there. You can be direct and strong while also being careful, gentle and respectful. Simply telling your clients gently about your boundaries can help shift the dynamics back to what you do and why. Cut out the excess. Let your clients know that you value both their and your time and need to focus on the task at hand.

Are you feeling burnt out on your business? Chances are you need to check back in with your priorities and ensure they are setup to support you in your business. Could your priorities have possibly shifted? You may be experiencing this pain and difficulty because your priorities have evolved and you need to recognize. It’s important to consistently re-evaluate your business to ensure that as much as you work for it, it also works for you.

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How to Know When the Time is Right For a Startup

If you’re a mom, you have probably, at some point in your life, asked the question, “When is the perfect time to have a baby?” The answer is inevitably, “Never!” We can never be 100% prepared to do something we have never done before. It’s true with starting families and it’s true with starting businesses. However, there are a few things we can do to wisely evaluate the timing of a startup to maximize our likelihood of success. Here are some questions to consider if a startup is in your future:

1. How about those finances? It’s all about the money, honey! Okay, so maybe it’s not ALL about the money, but let’s be honest—we’re not just cultivating a new hobby here, so we’ve got to talk about compensation. How much do you want to make? How much do you NEED to make? This is different for everyone, so take stock of your particular circumstances. Does your husband have a good, stable, full-time job? Can you pay the bills and keep the lights on with his income alone? Perhaps you have the freedom to develop and grow a startup right now without the pressure of needing a large amount of profit immediately. On the other hand, if your situation is such that your number one priority RIGHT NOW is financial gain and security, then it may not be the right time for a startup, unless you can hang onto your day job as a safety net.

2. Are you established? This is a HUGE factor in whether or not now is the right time for a startup. Do you already know how to do what it is you are planning to do in your business, or are you starting up a business that is totally new to you? You may already be working in your niche and with your target audience. If that is the case, it may not be much of a leap to starting your own business in that market. If you are just entering your chosen field and are not already acquainted with your ideal client, that doesn’t necessarily mean that now ISN’T the time for a startup, but you will need to factor in the extra time and energy it will take to build your business from the ground up. It can be done, but be realistic and understand the level of commitment it will take to be successful over time.

3. Do you have the support you will need for a startup? Support comes in many forms. Maybe it’s having your spouse or partner’s buy-in on how you’re spending your time, what resources you’re using, and how much financial contribution you are able to make when you hit the ground running. Perhaps it’s having friends or family who are able to shoulder some of the childcare needs you may have so that you can devote time to the business. Who is going to help you run your life, your family, and your business when you need support in these areas? If you’ve got these helps in place, now may be a great time to get started. If not, take the time to put these supports in place before you launch your business. It will give you a better chance at success when you are ready to get moving with things.

So these are just a few tools you can use when deciding when the time is right to start your business. I hope they help you find the clarity you need to confidently move forward when that time comes!

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The Secret To Stopping The Insanity

always got“If you always do what you’ve always done, you’ll always get what you’ve always got.” ~Someone Smart

 

And today… the secret you’ve all been waiting for… except it’s not a secret! Today we’re talking about change. As much as I value routine, sometimes what needs to happen is you just have to change it up a bit. So let’s look at some of the previous examples from THE DEFINITION OF INSANITY and come up with just one thing that you could do differently in each situation, because just one simple change might be all it takes to get you headed in the right direction.

 

Here are some options for shaking things up, but the possibilities are endless once you realize that just a little change is all you need!

 

  1. Are you struggling with your kids during the same time of day, day after day after day?

Feeling rushed and frazzled at breakfast? Try getting up 30 minutes earlier. Change the menu to something nutritious but fast. Put your kiddos to bed in their clean clothes for the next day (yes, I’m serious)! Is dinnertime your witching hour? Have a picnic on the living room floor. Let the kids help cook something simple. Have dessert first! If it’s bedtime you need to switch up, how about playing some soothing music or incorporating story time? Every little thing counts and can make great big changes in the results you’re getting.

 

  1. Are you having the same argument with your spouse or partner over and over and over again? Instead of going down that same old path of you say this and then he says that and then… throw him for a loop with something unexpected for a change! Try interrupting with a simple “I love you” or “I respect your feelings,” or really go for the gold and come right out with what you need—“I could just use some acknowledgement for the hard work I did today.” Try it. I bet you’ll be surprised.

 

  1. Are you marketing and networking like crazy but still not getting the sales, new customers, or more money that you desperately need? If you’ve been marketing like crazy online, do something in-person for a change. If you’ve been doing everything via text, switch it up and do a video or a podcast. There are so many really wonderful and free technologies out there for you to leverage that could change things up just slightly and give you some of those results that you want.

 

  1. Are you having a hard time finding time for your own health and well-being, even though you claim it’s one of your top priorities? Is work never finished? You have to watch just one more episode of your favorite show? Try setting the alarm for a 9:30 pm bedtime—no kidding, no excuses. Can’t find time to exercise? Sign up for an early morning yoga or Pilates class that will get you home in time to get the kids ready for school. Invest that time in yourself. You are your most valuable asset.

 

I want you to remember that baby steps can create fantastic change in your life. Any one of these small alterations to your daily routine can shift you away from those patterns and habits that are keeping you stuck (and making you crazy), and toward the life you truly want and are working so hard to have.

 

I love to hear from you, so leave me a comment!

 

Which of these small changes have helped you get out of a rut?

 

What are some other ideas you have for making simple changes that pack a big punch?

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Top 10 Signs It’s Time To Hire A Coach

Hire a CoachYou’ve got some big goals. You’ve been in business for a while now and you’re ready for things to make a turn for the better. You’re involved in the MomBiz community and consuming as much information as you can. But at some point you say, “That’s it. I’m ready. I’m going to do it.” Is it time for you to hire a coach? If you’re trying to figure out if you’re at that point, this blog post is for you. Is it time for you to stop doing everything you know to do and reach out for help? That’s what I do for a living, girls. You know that. Maybe today isn’t the day for you, but when it is I’d be honored to help you.

 

Here are the top ten signs that you might need to hire a coach:

 

  1. You are overwhelmed. When you’re doing it all as fast as you can, and you don’t even have time to stop and think and plan and have a vision and check in with yourself and make sure that you’re actually doing what you said you were going to do… this is an awesome time to hire a coach.

 

  1. You can’t even remember why you started this business in the first place. Have you “lost that lovin’ feelin’” when it comes to your biz? Chances are your priorities have gotten lost somewhere along the way. You started this business with a set of ideals in place. Let’s get you back to that.

 

  1. You are stuck in learning, learning, learning mode. You absolutely have to keep learning. However, you also have to be the one who leads your team so that your business stays on top, becomes more profitable, and offers more and more value. If you’re off learning, learning, learning, who is minding the shop? This might be the time to hire a coach.

 

  1. Your sales are falling off and you don’t know why. It could be a lot of different things. The market, your clients, your product funnel, types of offers, target audience… How do you know? That’s my job. I can help you figure that out.

 

  1. You’re following the book on marketing to the letter, but you can’t get new clients. The most common reason for this, if you are indeed doing best practices for engagement and content marketing, is that you are just not visible and credible enough to your audience yet. A coach can help you build the credibility and visibility necessary to bring those clients to you.

 

  1. You’re at a crossroads and you need to make a big decision. “Is it time for me to really ramp it up, get a nanny, hire employees, go big or go home?” These are the kinds of decisions you should make with a trusted partner, guide, coach. I would love to help you with that. I can help you make a powerful decision, not one that you felt you had to make under pressure, backed into a corner.

 

  1. Your husband, your family, and your friends have no idea why you’re working so hard. Listen, there is nothing worse than busting your butt, having a passion, and being all fired up about it, and having the people closest to you in your world just not get it. It hurts. I know. I’ve been there. I can help you figure out how to communicate what’s so important to you and why it’s so important to you so that you can get the buy-in you need from the people you love the most.

 

  1. Your partner is putting pressure on you to either make more money or call it quits. Let’s make you some money! A coach can help you choose the most viable path for that goal.

 

  1. You’re doing every single thing you know how to do, you’re doing it as fast as you can, you are working as hard as you can, and you just can’t do anymore. My friend, let’s talk about delegating. Let’s talk about managing your business through processes, systems, and automation, key factors in any successful business.

 

  1. You are ready for a change and you want a guide or mentor who has been there, done that, and can help you. Well, hey, that’s my job. Contact me and let’s talk about how I can help you reach the goals you’re so passionate about.

 

I love to hear from you, so leave me a comment!

 

Have you ever worked with a coach?

 

Evaluate these signs today. Is it time to make that leap?

 

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Two Hours To Success

Two HoursSo we’re kind of hitting that point in the marathon of our fiscal year where we have to strategically plan to get the stuff done that matters most in order to reach our year-end goals. And I know how important that is to you. As mompreneurs, if we’re going to invest blood, sweat, and tears in this work that we love, we do not have time to waste. We’ve probably all heard the joke, “How do you eat an elephant?” and the answer is “One bite at a time.” And yet, eating an entire elephant can still feel very daunting when contemplating that first bite—even worse if you’re a vegetarian! But all joking aside, tackling a big project can seem impossible in the beginning, and that’s why I want to give you some bite-by-bite steps to help you be effective and efficient and ultimately, successful.

 

When we start our businesses oftentimes we haven’t given much thought as to what it takes to make it all happen with regard to daily operations, much less the larger projects that will drive us forward by leaps and bounds. These are the things that you won’t knock out in a single day, or a weekend, or maybe even a month, and just like the elephant, it is likely that we will feel overwhelmed or even paralyzed by the task before us. What if I told you that your “one bite at a time” is actually very manageable, measurable, two-hour chunks of time that can easily fit into your daily schedule?

 

Everybody is different. Some are night owls, some early-risers, some late afternoon, so you be the judge of when that laser-focused, super-productive time is for you, but we all have one. Just pick two hours when you will be at your best. Any more than that and your productivity will naturally fizzle out. We’re just not made to concentrate for longer than that. So set yourself that two-hour budget—and here’s the challenge—let nothing else get in the way… not laundry, phone calls, social media, text messages, email… nothing. Just sit down and bust it for two hours. At the end of those two hours you will have accomplished more than you thought possible toward completing that “impossible” project that had you so stressed out. That two-hour chunk moves you forward beyond your imagination.

 

At the end of the day, we all have the same 24 hours to work with. You can find two hours to dedicate to what matters. I want you to sleep. I want you to spend time with your family. And you have to get some of the daily operations of your business done. But can you put off some housecleaning? Some errands? A TV show you love to watch? Look at your schedule for today and tomorrow. I bet you can find it. And those smaller “bites” of that huge project that’s going to catapult you to success are what will get you to the finish line.

 

I love to hear from you, so leave me a comment!

 

What elephantine project have you been putting off starting?

 

Where can you find that two-hour chunk to get you headed in the right direction?

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Ready, Set, Grow!

ready set growSo we’ve determined YOU’RE GROWING. What next? Well, we don’t just want to grow until we split at the seams, do we? While explosive growth can be exciting momentarily, what we really want is to grow successfully—intentionally, focused, with our goals in mind. Your existing structures and systems can only take you so far, as evidenced by some of the crunches you feel as you approach your maximum capacity for sales, for time… for life! Growth is a good thing, so we want to support that growth with positive changes and flexibility in our systems that will allow us to continue to expand our influence and reach outward.

 

Here are some areas we need to examine as we prepare to get growing:

 

Your business plan. Take a look at your current business plan. What’s missing? Let’s narrow the focus a bit by concentrating on what goals you’d like to achieve in just the next 30 days. What strategies do you need to have to make these goals happen? What actions do you need to take to make these strategies happen? Create that 30-day plan for your business and don’t stress out too much about what the extended future holds. One step at a time!

 

Your marketing plan. When you’re full to capacity with clients and orders, it’s easy to get comfortable and discontinue your marketing efforts. Ladies, listen to me when I say that would be a monumental mistake. Do not stop moving forward with your marketing. Create a marketing plan that capitalizes on the great success you’re having and don’t let it waver or wane. It may mean delegating or even outsourcing as you stretch and grow, but keep that marketing plan in front of you and never get too comfortable.

 

Your support systems. Do you have the staff in place to handle the growth you are projecting for the next month? How about the vendors? What about administrative support? Is it time to hire a virtual assistant? A webmaster? Order fulfillment? I know that’s a lot to think about, but what is it that you need in order to follow your plan and allow the growth you’re experiencing to continue? It has to look different than it does right now. These are the “what’s missing” in your current systems.

 

Your high-payoff actions. These are the things that make you money. This is where you need to spend your time. It’s going to be more critical than ever that you keep your focus on these high-payoff actions and know that it’s okay to delegate the rest. Your time is money, so use your time to make money!

 

These are just a few ideas to help you grow responsibly and gracefully. I am so committed to helping mom entrepreneurs have the life they want through the business they want and experiencing that wonderful feeling of success when they find they are doing both. I hope these tips will have you on your way to that kind of success.

 

I love to hear from you, so leave me a comment!

 

What’s missing from your business plan right now?

 

What support systems can you add in order to allow growth to continue?

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Growing Pains

Growing PainsPart of defining success is being willing to grow your business beyond where it is today. Growing pains are good! They are often signs that it is time to push past what we know and move toward that ultimate vision we are working so hard to reach. It’s a scary but exciting place to be, isn’t it? A lot is involved in being ready to grow. It requires having the appropriate structures, systems, plans, and mindsets in place to allow that to happen. Well, so often we don’t even recognize that we have outgrown these systems and structures until we feel the pinches and discomfort of that growth. Sometimes we may even perceive this “pain” as failure, when in reality, it’s a big, red flag that not only are we not failing, but it’s time to make some changes and expand what we’re doing to make room for even more growth. So let’s take a look at some signs that can clue you in that it’s time to grow. Are you ready?

Some signs that you are growing:

Higher volumes. This is a given, right? Woohoo! It’s time to celebrate! Higher volumes of orders, clients, or prices are all obvious signs we associate positively with growth.

But not all signs are so positive, are they? Do either of these look familiar?

Longer hours. In fact, you may be working more and more and more, but you still can’t keep up. You may be sleep-deprived, missing out on family time, or neglecting personal rest and recreation. Sometimes it takes becoming completely overwhelmed before finally realizing it’s time to get some help in order to create space for more growth.

Breakdowns. Are you forgetting things? Dropping the ball? Making promises you can’t keep? You may feel as though your whole world is falling apart, piece-by-piece, but if these sorts of things are happening across the scope of your business and personal life, it may a sign that you are outgrowing what currently works for you.

Growth is messy business. If your life is going along just fine and everything feels great and it’s all handled perfectly, then chances are you’re not growing. That’s the status quo. The status quo feels good. It’s “normal.” But we’re not shooting for normal here, are we, ladies? We are pursuing excellence. And excellence requires growth—breaking through the status quo, pushing past what’s currently comfortable for you, moving beyond what you know how to handle, and having the courage and confidence to go after your dreams.

I love to hear from you, so leave me a comment!

Which of these growing pains are you experiencing in your business right now?

Have you ever felt that you are failing, only to discover you have outgrown your current systems?

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Overcoming The Fear Of Marketing

Overcoming the Fear of MarketingI’d say we generally understand “fear” to be a dirty, little, four-letter word.  As mompreneurs, it tends to present in our businesses looking something like this:  “I am scared I’ll look stupid” or “I don’t know how to do that” or “I’m not good enough at that yet to get paid what I want.”  These are all fears that we have.  They typically show up as a little voice inside our heads that we may not even realize we’re listening to.  It’s really sneaky sometimes.  And even though we probably feel like we’re ignoring them a lot of the time, these fears have a loud way of showing up in our lives because they keep us from doing the things that we really want to do.  Marketing is one of those things that we know we need to do, and we know we want the results, but oftentimes are just too afraid to do it, at least in a powerful way.  If you’re someone who struggles with this, I’m hoping I can give you some tools to help.

 

Here are three solutions to overcoming the fear of marketing:

 

1.  Know your target market.  Underneath it all, if you understand your target market—their top priorities, challenges, and what keeps them up at night—then you can become an expert at what your prospective clients need.  If you become an expert on what your prospective clients need, then you’ll gain some confidence in providing solutions that add value to their lives.  When you feel that confidence, it will be so much easier for you to market yourself—to share who you are in this world and what you have to offer.

 

2.  Create your 10-second elevator pitch.  This unique business statement (around ten seconds, hence the name) tells your niche market who you are, what you do, and why they should care.  You’re going to practice this statement again and again and again so that there is absolutely no doubt, even in your most panicked situations, who your target market is, what value you bring to that market, and how to describe yourself in a way that makes that value evident.  This is a practical tool to help you get out of your own way and overcome some of the fears you may have around marketing yourself.

 

3.  See yourself as valuable.  Yes, you are a mom, and a good one at that!  And any time we put the word “mom” in front of “entrepreneur,” that says something about our priorities.  But just because your first priority is being an awesome mom does not mean that you can’t contribute to the world in other ways.  You can do it.  You are smart enough.  You deserve it.  Those fears inside us that talk to us about “But what if…?” and “But I’m not…”—they’re just fears!  Fears are not the truth about who we are and what we’re capable of, and if we’re going to be successful and if we want to share the wonderful work that we’re up to in the world, we’re going to have to stop them in their tracks.

 

I love to hear from you, so leave me a comment!

 

Do you have a 10-second elevator pitch?  Share it with us!

 

In what ways can you speak truth to yourself instead of fear? 

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What Are You Afraid Of?

What Are You Afraid Of“The only thing we have to fear is fear itself.”  ~Franklin Delano Roosevelt

 

Cliché?  Maybe.  But I think there is something to be said for fearing the fears that frighten us into self-limiting beliefs, indecision, or inaction.  Today I want to talk to you just a little bit about our fears of marketing ourselves—selling ourselves—especially in casual or social situations.  This is a common fear for mompreneurs and one that can be absolutely paralyzing, so we’ve got to take an honest look at ourselves and head this stuff off at the pass, in order to really overcome these obstacles and do what we want to do.

 

So let’s take a look at some of the most common issues we, as mompreneurs, face when it comes to the fear of marketing ourselves:

 

1.  We tend to downplay ourselves and our businesses in casual conversation.  Am I hitting a nerve yet, girls?  It goes like this:  You’re at the park and a fellow mommy asks, “Hi, so nice to meet you.  Oh, me?  I’m just a stay-at-home mom.  What do you do?” and you answer, “Oh, I stay at home too.  That and I have this little business thing I do on the side, but you know…” See how we just downplayed that?  Your little “business thing” doesn’t sound very significant, does it?

 

2.  We are scared of what people think.  Let’s face it; we all know somebody who is just in nonstop used car sales mode, don’t we?  You know the one.  She is constantly promoting herself and generally annoys everyone around her.  We don’t want to be that person!  And so we are afraid that if we are open and expressive about our passions and what it is we do, we will be perceived as pushy—so instead, we keep our mouths shut.

 

3.  We are afraid we won’t say the right thing because we don’t have a unique business statement, a.k.a. the “10-second elevator pitch.”  Because we don’t have a clear and concise way to communicate what it is that we do, we are left with the anxiety of not knowing what will come out of our mouths when asked, and the very real possibility of stumbling over our words.

 

4.  We don’t know what message to deliver if we don’t know for absolute certain who we are delivering it to and what they need.  This is the question of “Why would they care anyway?”  Who are we targeting and what are that niche market’s top pain points.  Once we know that, we can speak confidently about what we do and why it’s important.

 

5.  We have a mindset of insignificance.  Sometimes we moms just forget that we are very valuable humans in and of ourselves, not just as mothers, and not just compared to what we did before we had children.

 

Do you recognize yourself in some of these common fears?  Are you letting limits you’ve placed on yourself keep you from pursuing what it is that you really want and have worked so hard for?  It’s critical that we recognize these beliefs in ourselves so we know what it is that we’re overcoming!

 

I love to hear from you, so leave me a comment!

 

Which of these issues do you identify with most?

 

What can you start doing today to move away from fear and toward success? 

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Why We Settle and What We Can Do About It

Why We Settle and What We Can Do About ItSo we all know we do it, and you can read about some of the more common ways in which we settle HERE, but let’s devote some time to figuring out WHY we settle for less when we deserve what we really want, and then more importantly, what we can do about it.

 

1.  It’s familiar.  Some things bring a sort of sad satisfaction just because they are familiar.  It’s what we know how to do.  It’s predictable.  It’s comfortable.

 

2.  It’s a habit.  We go to work because it’s what we’ve always done.  We communicate with people the way we do because it’s simply how we do it.  There’s not much contemplation behind it.  We don’t even wonder if it’s satisfying.  We are creatures of habit.

 

3.  We don’t think.  Sometimes we put up with things just because we have never thought of doing them differently.

 

4.  We’re afraid.  Fear can be a motivator, but it also has the power to paralyze us in the face of potential change.  If you find yourself beginning a lot of sentences with “But what if…?” you may be settling for less out of fear.

 

5.  We have a mindset of scarcity.  Feeling that there is nothing better out there for us is a mindset of scarcity.  It keeps us stuck and thinking, “This is the best it’s going to be, so why bother trying anything else?”  That’s a bad place to be.

 

These are only a few of the reasons we settle for less than the best, so you may have others.  And regardless of what our reasons are, this is not where we want to stay.  So what can we do about it?  How can we start to shift from settling for less than we deserve to getting more of what we want?

 

1.  Move from a mindset of scarcity to one of abundance.  Instead of asking, “What if there’s nothing else out there for me?” we need to say, “What if there are a million better opportunities out there for me?”  Whichever you believe will be true for you.  Be motivated to action by the possibility of opportunity rather than paralyzed by fear of the unknown.

 

2.  Create conditions of satisfaction.  Fill in the blanks in the following statement that will make it true for yourself:  “I will be satisfied with ___________ if the following conditions are met: _____________________.”  What exactly will cause you to be satisfied with your business, your marriage, your family, your financial situation?  Be honest and specific.  And then keep those conditions of satisfaction where you can refer to them at all times, especially when making important decisions.

 

So go for the ideal.  Hold out for what you want in life.  There is nothing wrong or selfish about pushing for the best and making it happen.  Sticking to our standards and operating out of our priorities makes us better moms and better business owners.  Don’t we owe that to ourselves?

 

I love to hear from you, so leave me a comment!

 

What are your reasons for settling?

 

Do you have clear and specific conditions of satisfaction for your life and business? 

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