What Kind of Help You Should Hire First

If you’re looking to grow your business, or you’ve reached a plateau of some point, it may be time to hire help. (You can read more about that in this blog post: How to Know it’s Time to Hire Help.) But what kinds of tasks can you outsource? What kind SHOULD you outsource? Here are a few ideas of where to start:

  • Things that are critical to your business, but aren’t your expertise. Sure, you may have taught yourself some tricks of the trade, but if you could hire an expert for bookkeeping, marketing, order fulfillment, or other tasks, you’ll save time and be able to scale up. An expert may seem expensive, but s/he has the experience to do things faster and more effectively than you—covering more ground and doing more than you could.
  • Things you can outsource for a fraction of what your time is worth. A virtual assistant is a great tool for your business. From data entry to social media maintenance, order fulfillment to birthday card mailing, you can save SO much time giving these more mundane, time-expensive tasks to someone else.
  • Things that are a day-to-day part of your business, but take a lot of time. This is more for business owners with brick and mortar locations. It’s worth it to have a receptionist, office manager, or others who can be the “first line” when it comes to your customers.

You don’t have to delegate away everything you love about running your business. In fact, that would be miserable! The point of delegating is to make time for the parts you love, and dispense with the ones that you don’t like, take too much time, or just aren’t profitable ways for you to spend your time.

If there are parts of your business that aren’t necessarily your expertise, but things you love (like doing your social media or contacting customers) of course they can stay on your plate. But there are ways to streamline those so you can still participate without them taking too much time away from the activities and things that make you money.

Want to delegate, but aren’t sure how to get started? I’d love to talk to you about how you can grow your business with help. Contact me today for a free discovery call!

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How to Know it’s Time to Hire Help

It’s starting to feel a lot like fall outside! This time of year can often feel overwhelming for us as mompreneurs. As much as many of us look forward to the beginning of the school year to get back into some routine, there also tends to be a lot more going on as well. Keeping up with kids, homework, and extracurricular activities can have us going in all directions and have a serious impact on our businesses.

Not long ago, I got the opportunity to moderate on a peer-to-peer conversation panel for mompreneurs. We gathered together and discussed many topics of the challenges surrounding being a mother and a business owner. One of the most robust topics ended up discussing how to know when it’s time to hire help for your business.

It can be hard to know when is the right time to take the plunge and spend money on more help or resources. At the end of the day, you need to take the time to look at the amount of money you are bringing in versus your expenses and factor in that, as of now, you are stuck being the one who does it all. That’s not to say that it isn’t highly respectable to be willing to do all of the hard work and “bootstrapping” on your own—because I think that’s something that all entrepreneurs have deep down. However, it is also known that moms have a notoriously limited amount of time. Maintaining that you are the only one who does all the aspects of your business is simply not sustainable if you are looking for real business growth. And though it can be hard, it’s important to push yourself to do what you need to do to nurture and grow your business in a way that also supports you and your family.

The fear of hiring outside help can often be boiled down to both a pride and control issue. When you have managed to reach this level of success doing it all on your own, why bring anyone else in? How are you going to trust that they will be capable and will care as much and do as well in your business as you? Unfortunately, there always comes to be a natural make or break point. Maintaining that you are the only one doing all aspects of your business will eventually become too expensive and too difficult and will stand in the way of your business growth.

Things to consider when looking to hire outside help:

  • Do you want the business to grow?
  • Which is more important to your current situation: less stress or more money / more profits?
  • Do you need a better quality of life? Have you been pushing off things like family, friends or other obligations to consistently give your business your full attention?
  • How will hiring this person serve my priorities personally as well as a my long-term goals professionally?

Hiring can be a difficult decision to make but ultimately even though it costs money, it also will save/make you money in the future. Having another capable set of hands in your business will enable you to do and handle more than you could before. Also, don’t wait until your business is at a breaking point or a downhill slope to consider hiring help. Be sure to factor in training time and consider your options before your business is in a crisis.

Will hiring help in your business help to serve your greatest goals and top priorities or will it interfere with that? I can help you figure it out, that’s what coaches are for. If you find yourself stuck or ready to make a big decision (like hiring), a coach can help you not only decide IF, but make a plan for HOW. Contact me today for a free Discovery Session and find out if coaching with me is right for you!

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Systematize Your Productivity

Stick-to-what-youre-good“Every action has an equal and opposite reaction.” ~Newton’s Third Law of Physics

 

I bet you didn’t think you were going to get a science lesson today, did you?  “Every action has an equal and opposite reaction.”  It’s Sir Isaac Newton’s Third Law of Physics, but today we’re going to apply it to your MomBiz.  We’ve done the hard work of identifying some of the key ways we sabotage our productivity and hopefully you have begun to notice some of the harmful patterns that you’ve let creep into your business.  Now for the fun part!  Today we’re going to apply some “equal and opposite reactions” to that self-sabotaging behavior and create a system for effective and efficient time management, a.k.a. productivity.

 

Effective (adjective): adequate to accomplish a purpose; producing the intended or expected result

In other words, being effective is about doing things right, which I think we all can agree happens best when we are doing the things we’re good at and delegating the things we’re not good at or don’t have time for.  This means that spending 15 minutes on a phone call with your team—managing your team—may be a more effective use of your time, gifts and talents than say 15 hours of fumbling around with something like web design, which if we’re honest with ourselves may end up in the hands of someone more capable anyway, when all is said and done, just to repair the damage we’ve managed to do.  Stick to what you’re good at.  Delegate the rest.

 

Efficient (adjective): performing in the best possible manner with the least waste of time and effort

Budgeting our time is truly the gateway to productivity and perhaps one of our biggest challenges as mompreneurs.  Just like we budget our finances for a project as relates to what resources we have and how far we need to stretch those resources, our time is a resource as well and we need to recognize that there are limits to what we can accomplish with the time that we have available to us.  Limiting distractions, making appointments with ourselves and “time chunking” are all ways of increasing efficiency.

 

It’s much easier to delegate (be more effective) and to budget your time appropriately (be more efficient) when you have systems in place for things.  We will continue to dig more deeply into time management and setting business goals to increase productivity in the future, but in the meantime I want you to think about what systems you have in place and where you could create systems that allow you to be more effective and efficient.

 

Do you have a system for social media engagement?  Do you have a system for posting to your blog or managing your guest contributors?  Do you have a system for meeting with your team each week and making sure that you guys are on the same page and focused on the same priorities?  Do you have a system for sales proposals?  When someone makes an inquiry and wants to know a little bit more about you, do you have a system for following up and making sure that you move that prospect through your sales funnel?

 

Having these systems in place pave the way for effectiveness and efficiency, empowering you to productivity in your MomBiz. 

 

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What can you delegate?

Many of us mompreneurs hold the title CEO: “Chief Everything Officer.” While this title certainly conveys a sense of independence and power, it also reflects one of the downsides of working for yourself: you do all the work all by yourself.

While it makes sense to start out this way, there comes a point where the biggest obstacle in the path to your business growth will be YOU. Talented multi-tasker that you are, you can’t perform all the business roles (president, sales director, marketing manager, book keeper, technician, clerk, etc.) and your various personal roles (wife, mother, chief domestic engineer, chauffer, cook, etc., etc.) the way they need to be performed. You’ll spread yourself too thin, and all the balls you have juggling in the air will begin to drop.

Take a moment and consider your various tasks and roles. Are you willing to ask for help? What difference would it make if you hired a housekeeper, or delegated dinner duty to your husband, or pawned off your contact management updates to a virtual assistant? What would you be able to accomplish?

You have significant money-making talents. Use them to their fullest in your business and get the success you desire. And those things that don’t make you money (or don’t make your day brighter)–find a way to get them off your plate.

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