What Kind of Help You Should Hire First

If you’re looking to grow your business, or you’ve reached a plateau of some point, it may be time to hire help. (You can read more about that in this blog post: How to Know it’s Time to Hire Help.) But what kinds of tasks can you outsource? What kind SHOULD you outsource? Here are a few ideas of where to start:

  • Things that are critical to your business, but aren’t your expertise. Sure, you may have taught yourself some tricks of the trade, but if you could hire an expert for bookkeeping, marketing, order fulfillment, or other tasks, you’ll save time and be able to scale up. An expert may seem expensive, but s/he has the experience to do things faster and more effectively than you—covering more ground and doing more than you could.
  • Things you can outsource for a fraction of what your time is worth. A virtual assistant is a great tool for your business. From data entry to social media maintenance, order fulfillment to birthday card mailing, you can save SO much time giving these more mundane, time-expensive tasks to someone else.
  • Things that are a day-to-day part of your business, but take a lot of time. This is more for business owners with brick and mortar locations. It’s worth it to have a receptionist, office manager, or others who can be the “first line” when it comes to your customers.

You don’t have to delegate away everything you love about running your business. In fact, that would be miserable! The point of delegating is to make time for the parts you love, and dispense with the ones that you don’t like, take too much time, or just aren’t profitable ways for you to spend your time.

If there are parts of your business that aren’t necessarily your expertise, but things you love (like doing your social media or contacting customers) of course they can stay on your plate. But there are ways to streamline those so you can still participate without them taking too much time away from the activities and things that make you money.

Want to delegate, but aren’t sure how to get started? I’d love to talk to you about how you can grow your business with help. Contact me today for a free discovery call!

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Spend Your Precious Time Wisely

OK, mompreneurs:

I know you’re busier than ever now that summer’s here. You’re the party-planner, play date coordinator, your children’s favorite toy, the vacation organizer, and a zillion other roles on top of your usual routine of wife, mother and business owner.

Some of the mom entrepreneurs I coach have been feeling a little overwhelmed trying to get it all done. I’ve had some panicky moments myself, due to the fact that my family’s travel season is in high gear and I’ve already taken three weeks off of work. I have even more planned :).

The only way I can enjoy my time off with my family is to rememom entrepreneur delegate business successmber that I am not the only one who can do some parts of my job. If we mom entrepreneurs are going to successfully run a business while also thoroughly enjoying the freedom and flexibility that mompreneurship provides, we have to delegate.

    Here are a few of the things I have successfully delegated for the summer (and beyond):

    • Setting up my QuickBooks and making sure my bookkeeping is in order so tax time is easy this year
    • Getting a marketing strategy and marketing plan in place
    • Creating a press kit to help me be “media-ready” for some fantastic speaking opportunities and TV appearances
    • Vetting and gathering information for each of my guest experts in the WoMEN: What Mom Entrepreneurs Need Teleseminar Series
    • Loading new info products into my shopping cart

    Can you hear me breathing a sigh of relief over here? I am grateful to the team of mompreneurs who support me in my business. They do what they do much better than I do, and I get to focus on the parts of my business that only I can do. AND I get to get away from my work and spend my precious time with my family, making memories that I know will last a lifetime.

    Take a look at your calendar or your to-do list right now. What is ONE THING on your list that must be done, but that someone else could do for you?

    Do you need a recommendation for a VA (virtual assistant) who could help you get some things off your plate? I work with several and can highly recommend them. Leave a comment below if you’d like details.

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