Being understood is a universal need for all of us, isn’t it? If we can speak and articulate our needs, our thoughts, our desires, then we have a chance of getting those needs, thoughts, and desires met. If we don’t communicate effectively, chances are things are probably showing up as a struggle for us in our lives. So if we need to be understood and our clients need to be understood, what are some ways that our communication strategies can boost our marketing effectiveness?
Like, know, and trust.
When we communicate effectively, people begin to like, know, and trust us. We’ve talked about this “like, know, and trust” factor many times before. If we’re going to compete in the business world on more than just a price standpoint, this is where it’s at. When your clients like, know, and trust you, the value of your products and services is going to go up. And following that increase in value is a willingness to open the wallet and spend money with you.
How do we cultivate this “like, know, and trust” factor?
Be yourself. What is your unique voice? Well, when you visit a website, do you prefer a bland earful of product and service offerings, or do you enjoy that feeling of knowing the mind behind the madness before making that purchase? My target market is a market I can relate to because I am one of them! When I create a message, I want my target market to go, “Yep. She must have written that for me.” That feeling of being related to and understood when somebody out there says it exactly the way you were thinking it is priceless.
Market yourself. Website, e-zine, newsletter, blog, social media—all these platforms are vehicles for effective and authentic communication with your target market and can be used to create relationships that give you a leg up on the competition.
Be interesting. Who is your target market? Answer some important questions about their interests and pain points in order to craft your language to speak to those exact things and cause them to feel understood. What are the top challenges of my target market? What are their favorite things to do? What motivates this group? When you can communicate on a level that matches their priorities and concerns, they know that you “get” them and are more likely to buy from you.
Does your target market feel understood?
I hope this has been helpful today. I believe this is one of those topics we need to revisit from time to time in order to check in on our language and focus. Are we communicating the way we want to? Are we communicating in the language that our clients speak? Are we communicating in a way that makes them feel understood?
I love to hear from you, so leave me a comment!
Have you struggled with speaking your target market’s language?
Can you think of a time when you, as a customer, had that feeling of not being understood?