How to Streamline Your Business Finances & Stress Less

Today’s post was inspired by a conversation I had recently with a fairly new member of my Metro Detroit Mompreneurs group. She had just joined, was still very much in start up phase of her business, and had a lot of great questions about recommendations for bookkeeping, invoicing, and financial organization as a business owner.

I decided that would be a great topic to cover with you! I want to help you set some systems in place for your business financials so you can feel streamlined, supported, and organized for the rest of the year. Established systems will benefit you both now and in the long run with growth or scaling in your business. There is absolutely every reason to invest your time, money, and effort into the organization of your financial wellness as an entrepreneur. This venture could save you incredible messes and headaches in the future.

One of the first and biggest things I always talk to my clients about with their finances seems so basic, and yet is commonly never really planned. You need to know how to properly charge your clients and customers. You need to define how to set value to your services or products and how to best invoice and collect money. For any business, it pays off in spades to nail your pricing early on. This can be hard for service-based businesses or businesses that provide custom, specific products, but is absolutely one of the first steps to streamlining your processes. You should develop a rate card. It’s exactly like what it sounds like it is, just a simple card with your prices for your standard items or services that you have to offer printed on it. This will save you the difficulty and mental energy of having to figure out what to charge every single time. Take the time to really organize your thoughts around what it is that you sell and what you feel is a fair value for that. Do you sell your time, advice, or expertise? Consider arranging packages for a set recurring payment once per month for a retainer for certain number of hours.

Once you have developed your rate card, it is important to decide what types or avenues of payment you would like to accept. I, personally, work entirely from digital transactions. Allowing my clients and customers to use credit cards has saved me time, energy, and quite a bit of stress without having to worry about cash, checks or bank runs.

One of my line items is monthly retainers for coaching and I have a rate card printed that I can show any prospective clients. They can simply look it over, pick level of service and see very clearly the price. My workshop rate card is organized with a rate for each type of workshop (1 hour, 3 hour, all day). I even have a rate card established for my in person speaking engagements depending on whether they are all day requiring travel, a local non profit, or simply a keynote. Save yourself some headache and at least write down some standard pricing or price ranges.

Next, you need to get paid right? I thought so! You’ve got to make payments as easy as possible for yourself and your customers alike. As I said, I personally don’t accept any form of cash or checks, only cards. Even when or if I am somewhere in person and selling my books at that event, I use a card swiper such as Square or Paypal! Low fees for myself and it’s just an easy one click, one swipe, and done process!

Even for live events, I suggest considering a service such as Eventbrite. I used this before when I did Mom Biz Coach Retreats and it was so easy and saved me so much stress. The registration system collects their pertinent contact information for you, allows you to provide information to them about the event, travel recommendations, etc. and then you can simply connect your Paypal and they can pay through a beautiful, integrated gateway.

Invoicing and bookkeeping is the last step and is the main reason I don’t use a pen and paper for anything anymore. That awful, piling, necessary paper trail in business was just too much for me. It was hard for me to keep up with receipts, avoid losing things or making accidental mistakes. So for me and my business, the beauty of accepting all payments online is there is a full online account of each transaction, date, amount, etc. This helps me so very much during tax time!

These are some of my favorite tips and tricks for keeping everything as simple, streamlined, and easy as possible. Did I miss something? What are you using that makes running the finance side of your business easy for you?

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Permission Granted: You Don’t Have to Make Your Passion Your Job

Guess what you get today? You get my permission (not that you really ever needed it). Ready? Permission granted. You are granted permission to free yourself from “shoulds”, the “woulds” and the “coulds” that can be thrown at us by our daily lives and the media. These things tend to have an uncanny power to stress us out and make us unhappy.

When you set goals for yourself, you probably create an action plan and get going right on it don’t you? I know you do! And sometimes, you find yourself doing it all right, following the plan & meeting the goals and yet you are missing something. There is some element missing from the equation that would’ve made that goal truly fulfilling and satisfying for you. Unfortunately, sometimes it can be nearly impossible to figure out what or why that is for you. The reality is things can always change mid-plan. So many different things can happen in the time frame that you are so focused on your plan that you are distracted and don’t even notice. Then, you wind up reaching your goals & benchmarks and realizing that you are still feeling unhappy.

Sometimes, I think a large part of this can be the alignment or misalignment with your purpose and your passion. Good jobs are financially stable, offer a predictable routine,  and have benefits like sick days, time off and insurance. But, what if you have a “good job” but your true passion is something completely different? What if you are a nurse who loves public speaking, a waitress who feels inspiration in writing short stories or a paralegal who thrives through her photography? All of the sudden it has become a very common theme that if someone is not doing work that they love, there is something wrong. Or worse, that you better feel a burning passion for what you do—or quit and search until you find it. There is a crazy pressure to measure yourself and your success based on whether you truly love your work or not.

Well I’m here to say it is not one thing at the expense of all else. There are certain passions or hobbies that will never make good money. There I said it. Some things were just never meant to be a profit-turning venture. You can enjoy your passions your off time, while also keeping you fulfilling, stable job. I say go for it.

Happiness and fulfillment aren’t always in the same package. I can’t feel right coaching someone starting a business doing something they love, but also isn’t necessarily something that will ever be a profitable, sensible business. Or if it could, it would no longer be any fun anymore. Starting a business means wearing many hats, of which have nothing to do with the thing you are passionate about—like bookkeeping, paying bills, keeping schedules, appointments, managing people, and budgets.

You do not have to leave your job, take off and quit just because your job isn’t fulfilling you. If your job is providing you with things that you value and need for your priorities, you can usually find some other way to use, develop or enjoy your passion. This will still allow you to leave the mark or legacy that matters to you—that’s how I would do it.

I’m lucky to be passionate about being a coach, but I also don’t have to be a breadwinner. I don’t have a weight on my shoulders to support my family financially. I chose this path so I could spend more time with my kids and family while also doing what I love. If I wanted to build a huge business and wanted to define success in terms of extreme growth and profitability, I could do that. But it would also cause a major cosmic shift in our family dynamics, which is most certainly not something I want—at least not right now. I like the time I am around to spend with my kids, responding to emergencies and being here for them while still getting to enjoy my business. When my kids are older, I may shift that to a more growth and profit driven model, but only when it doesn’t affect my ability to spend my time with my family.

So, you’re welcome. Stop listening to the media and getting pushed around that you are some sort of failure if you are just doing a job that suits you and your priorities right now. You are not a failure. You can do a job that serves your family and find ways to fulfill your passions elsewhere in your life. You get to be happy and successful on your terms.

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Defining Your Values is the Key to Your Success

Today we are going to talk about one of my most vibrant, creative clients. I mean inspiration and creativity just oozes out of her and she would love to be able to dedicate herself to helping others find imagination & fulfillment in their lives the way she has in hers. Sounds absolutely wonderful, right? Well, of course! But, there is just one big, burning question. Can she create a successful, happy business from this ideas and be successful on her own terms?

Her values & priorities are things like: being fulfilled, having a creative outlet, doing meaningful work, leaving her mark on the world & creating a legacy she can be proud of. Those are the major, important things to her as well as her family and financial security, of course.

Now, let me just tell you, she has a great business idea. Absolutely so great that I feel honored to be able to help her achieve that and think people will love it! But, she needs to be the one to define what it means to her to consider this a successful business.

Thinking through questions like:

  • Is she looking to quit her job and do this business full time?
  • Does she intend to scale to the point that she can entirely replace her full time, primary source of income?
  • What if it only makes a little money? Will it feel successful and fulfilling at any level of success or does she have a benchmark?
  • Or do you NEED to make enough to replace your income?

Once she has answered those questions, she will need to consider business models that can help you accomplish that. There are many different models and things to consider. One of those things to consider is the investment into your business. Investment will affect your “salary” from your business, which is not something you will be used to after being paid from an outside employer. When working for an employer, you have a salary for your position, but you also don’t pay any of the money required to make your job happen. You don’t have the overhead and expenses that you have as a business and as an entrepreneur. Do not neglect to think about costs to make your salary possible or any team members you need to reach your goals.

Bottom line is if you want to do something that fulfills your purpose and passion, do it. But, in order for it to be a viable, profitable business then it takes some hardcore thinking about things.

Sometimes, the business model that will yield the most success will often create more work than you ever thought you wanted to do. And that work will commonly be far and away from your passions, products or services offerings. Be sure to understand your values and choose a business model that you can keep up with and that aligns with you and will provide success and balance.

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How to Acknowledge Your Accomplishments

This is a notoriously busy and crazy time of year for everyone, myself included. Between business, personal and family engagements it can be hard to keep up. Today’s blog is about taking the time needed to really step back and reward yourself for the past year and set yourself up for success in the coming New Year.

Shift Your Focus

We are going to go over an end-of-year / closure exercise that I did with one of my coaching clients who is a psychic and tarot card reader. She is somewhat on the “fringe” of society and convention with what she does, so to speak. We were first got together she struggled with accepting what she does, the value she possesses and presenting herself to others with confidence.

We were speaking and she was going over in her mind all of the things she had said she would accomplish and hasn’t yet and was beating herself up about it. I had to ask her to stop and take the time to really acknowledge the ground that she has covered since we started working together. She has developed the confidence and ability to articulate to other what she does and place herself in front of her audience and that is huge ground to have covered.

Share Your Wins

There is so much power in sharing your successes with a group who really supports and encourages you. It’s a great feeling to share your accomplishments and allow yourself to be celebrated. If you don’t have that environment yet, find a group or individual that aligns with you, understands what you are up against and can genuinely support you and celebrate your “wins” with you.

Recognize the Importance

My psychic client was not accustomed to celebrating herself, acknowledging her successes, being proud of and rewarding herself. Feeling accomplished and successful will make you feel good, as helping celebrate others will feel amazing for you.

When you have to hunker down and push through being not motivated, knock downs in business and in your personal life, you need some padding. Some “emotional money in the bank”, as I like to call it. Being acknowledged is banking some of that emotional currency that you can “withdraw” when you need a little push, a little spark and a reminder that is is all worth it in the end to accomplish your goals.

Develop a Reward System

Consider developing a reward system for yourself when you accomplish tasks that you find you tend to procrastinate or let fall through the cracks. A different reward for the size (and pain) of the task you completed. It may look something like this:

Small reward for finally sitting down and writing a letter or email to someone that you have been putting off (like a customer service issue, for instance). Maybe go for a walk or a run, listen to some favorite music.

Medium reward for entering a couple months worth of receipts that have been piling up into your bookkeeping software. Consider possibly lunch or dinner with a friend or a treat just for yourself.

Large reward – get good at knowing where your profits are (net income vs net expenses) goal to be more profitable and completing your books for months. Large rewards can be subjective for all of us but maybe consider a small road trip to a nice dinner or show?

The type, size and kind of rewards will be different for all of us, but they are important to have in place ahead of time to give you just that little extra incentive that we all sometimes need to get things accomplished. Recognize how much ground you have covered this year instead of focusing on things you wish you had done. Celebrate your accomplishments and put some rewards in place to help you knock out some more of your goals.

Let’s jump into 2016 with some power!

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5 MORE Ways Twitter Changed My Business

5 More Ways Twitter Changed My BusinessTwo posts in a row on the wonders of Twitter! That tells you how highly I think of it. Last time I shared with you “5 Ways Twitter Changed My Business” and today I’m going to follow that up by letting you in on five more things I just love about it—things I hope may push you over the edge toward giving it a try. I bet you’ll never go back! I know I won’t. So let’s dive right in!

1. It’s targeted! If you’ve been around the MomBiz community for any time at all, you’ve probably noticed we talk a lot about your “target market” and whether or not you’ve been asking them what they want. Well, pre-Twitter, I didn’t do that at all. I just came up with an idea that I thought was good and I tried to sell it to people I thought needed it. Now sometimes that worked, but many times it didn’t, and it led to a lot of wasted time and energy. Twitter surrounds me with opportunities to interact with my target market. A quick keyword search gives me untold insight into the pain points I want to create solutions for. When I have an idea, I can float it out to my “tweople” and either regroup and try again, or march confidently forward with what I know they need.

2. It’s easy! As a mompreneur and Chief Everything Officer of your business, you wear a lot of hats. Opportunities to speak or collaborate or teach or write or coach are worthwhile endeavors… but who has time to search for them? Twitter and the marketing strategy I’ve built around it have made me no longer a hunter, but a receiver of such opportunities, creating a richness and diversity to my offerings that I wouldn’t accomplish otherwise.

3. It’s visible! Twitter is the most powerful tool I know of to create visibility for my brand. It’s my virtual “business card.” Enough said. Well… almost. Let’s say you have 2,000 followers on Twitter. Well, that means that not only do those 2,000 people see your tweets, but THEIR followers do too. You can go to a networking event and hand out 20 or 30 or 50 business cards, or you can use Twitter, and every time you tap out 140 characters, you’re sending it to 2,000+. You do the math.

4. It’s central! Twitter has become a single platform in which I can leverage everything else I do in my business. It is the central processing area. I can tweet about my blog posts, my videos, my articles, my products, my radio show… with just a few clicks of the mouse. Twitter is the center of my online presence, offering easy access to all I do.

5. It’s friendly! Running a home-based small business can be lonely. When I’m excited about something and just dying to share it with others, I send it out on Twitter and I get dozens of congratulatory tweets back from my followers. In the same way, when the fighting kids and challenges of motherhood have stressed me to the hilt, some encouraging or hysterical tweets make it all better. This is the stuff that keeps me going.

So there’s my Twitter campaign. They really should send me money for doing such persuasive advertising for them! But when one simple, free tool can make such a positive difference, how can I keep from spreading the word?

I love to hear from you, so let me know what you think!
What is YOUR favorite thing about Twitter?
Has anything I’ve blogged about convinced you to give Twitter a try?

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5 Strategies For A Successful Small Business

5 Strategies For a Successful Small BusinessToday we are going to jump right into five of what I think are the most important strategies for a successful small business.  More than just five steps, these strategies will help shape your mindset with a philosophy geared toward helping mompreneurs like you really grab onto and focus on a foundation for success.

 

So here we go.

 

1.  Choose a narrow target audience.  And I know, I know—I know the resistance.  You’ve heard me talk about this before.  So here’s what I’m saying.  Again, if you are a big national brand, that’s fine.  You can work on appealing to everybody.  Go for it.  But if you’re a small business owner, one of the best ways for you to make a splash is by being a big fish in a little pond.  What I mean by that is if you really want to start out with some traction, choose a small group to begin with.  Once you dominate that market, then you can start expanding.  So you don’t have to stay small.  We’re just going to start small.

 

2.  Engage with your target audience.  You guys know I am all about engagement marketing.  Engagement marketing is really building relationships that are completely authentic—getting to know people, building that connection and that relationship with them as a person—and then the business follows after that.  It’s all about being where your customers are.  This can mean posting to the blogs they read, being an active participant in forums that interest them, tweeting about topics relevant to them.  Over time your participation will increase that “like, know and trust” factor that is so key to establishing the credibility you’re striving for.

 

3.  Create things people need.  Now I’ve talked about this before.  We’re talking about making offerings to your audience that are painkillers—not vitamins.  Create a solution for one small problem that your target audience has, and I promise you they will be grateful and buy it.  So pay attention to what their top challenges, biggest struggles, ongoing issues—their pain points—are.  This is how you will learn to create your products and services as solutions to those pains.

 

4.  Distinguish yourself from your competition.  When faced with fierce competition, the advantage is found not in discounting your prices—which can actually have the psychological effect of decreasing your value—but in providing more value to your clients than your competitors do.  The key here is to find ways to make whatever you’re offering even more valuable to your clients in a way that serves you both.  What valuable yet cost-effective thing can you add to what you are already offering?  This is a great way to stand out from the crowd and develop customer loyalty in the process.

 

5.  Be an expert.  The key is focus.  So many business owners try to be everything to everybody and we wind up piecing together a business that’s really just a hodgepodge of things we know how to do to make money.  Being a business owner requires vision, strategy, and planning.  Be the best one in your industry at solving a specific problem that your specific audience has. Build a platform that gives you that expertise.

 

I love connecting with small business owners like you, so share your experiences!

Which of these tips hangs you up most often? 

Which are you succeeding at?    

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When to say YES

We-have-to-be-able-toWhen you start becoming more and more successful, when you start getting that visibility, when your online marketing begins working for you, when your business development has grown to the point where you’re getting lots of great client satisfaction and some great testimonials, the more opportunity comes your way and therefore, the more opportunities to say yes or no to things that may or may not work for you.  We talked about when to say no in a post I did on MomBiz.com last week but I promised we would also focus on when you can say yes and say yes powerfully.

 

As an entrepreneur, you have two buckets you need to be filling all the time.  The first bucket is your moneymaking bucket—that’s a given, right?  And the other one is your marketing bucket.  So whenever you are considering saying yes to an opportunity, the first step to making that decision is to determine which bucket—if any—the opportunity falls into.  Let’s take a look at these two buckets:

 

The moneymaking bucket is fairly simple, so we won’t spend much time on it.  If this opportunity is going to make you money, assuming you have more time than you have money and that you’ve checked it against your priorities, say yes!  This is a great opportunity you can say yes to with confidence.

 

Now the marketing bucket can be a slippery slope, so we have to be careful here.  There are going to be a lot more opportunities that don’t make you money than do.  It’s the potential for moneymaking that we have to evaluate.  Some investments are worthwhile and some are not.   Here are some questions you can ask yourself to help you decide whether an opportunity belongs in your marketing bucket:

 

  1. Does this opportunity put me smack dab in front of my target market?
  2. Is this opportunity going to keep me on-topic and consistent with my platform and my message?
  3. Is this opportunity going to position me as an expert?
  4. Is this opportunity fun, easy or convenient?

 

We have to be able to stand back and evaluate the multitude of opportunities, good and bad, that are so often dropped in our laps as mompreneurs. I want you to be equipped to make that decision based on what works best for you, what’s fun, what’s easy, what’s convenient, what makes you shine as an expert and what helps forward your topic, your platform and your message so that everybody knows what you’re about.  The opportunities that do that for you, placing you in front of your target market, speaking to the warm leads most likely to buy your service or your product—that’s when you want to say yes.  And that’s when you can say yes powerfully.

 

 

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Systematize Your Productivity

Stick-to-what-youre-good“Every action has an equal and opposite reaction.” ~Newton’s Third Law of Physics

 

I bet you didn’t think you were going to get a science lesson today, did you?  “Every action has an equal and opposite reaction.”  It’s Sir Isaac Newton’s Third Law of Physics, but today we’re going to apply it to your MomBiz.  We’ve done the hard work of identifying some of the key ways we sabotage our productivity and hopefully you have begun to notice some of the harmful patterns that you’ve let creep into your business.  Now for the fun part!  Today we’re going to apply some “equal and opposite reactions” to that self-sabotaging behavior and create a system for effective and efficient time management, a.k.a. productivity.

 

Effective (adjective): adequate to accomplish a purpose; producing the intended or expected result

In other words, being effective is about doing things right, which I think we all can agree happens best when we are doing the things we’re good at and delegating the things we’re not good at or don’t have time for.  This means that spending 15 minutes on a phone call with your team—managing your team—may be a more effective use of your time, gifts and talents than say 15 hours of fumbling around with something like web design, which if we’re honest with ourselves may end up in the hands of someone more capable anyway, when all is said and done, just to repair the damage we’ve managed to do.  Stick to what you’re good at.  Delegate the rest.

 

Efficient (adjective): performing in the best possible manner with the least waste of time and effort

Budgeting our time is truly the gateway to productivity and perhaps one of our biggest challenges as mompreneurs.  Just like we budget our finances for a project as relates to what resources we have and how far we need to stretch those resources, our time is a resource as well and we need to recognize that there are limits to what we can accomplish with the time that we have available to us.  Limiting distractions, making appointments with ourselves and “time chunking” are all ways of increasing efficiency.

 

It’s much easier to delegate (be more effective) and to budget your time appropriately (be more efficient) when you have systems in place for things.  We will continue to dig more deeply into time management and setting business goals to increase productivity in the future, but in the meantime I want you to think about what systems you have in place and where you could create systems that allow you to be more effective and efficient.

 

Do you have a system for social media engagement?  Do you have a system for posting to your blog or managing your guest contributors?  Do you have a system for meeting with your team each week and making sure that you guys are on the same page and focused on the same priorities?  Do you have a system for sales proposals?  When someone makes an inquiry and wants to know a little bit more about you, do you have a system for following up and making sure that you move that prospect through your sales funnel?

 

Having these systems in place pave the way for effectiveness and efficiency, empowering you to productivity in your MomBiz. 

 

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Productivity Killers

Lara self sabotageLet me ask you a question.  What is your number one, biggest, baddest challenge as a mompreneur?  Don’t think about it too hard.  Just go with your gut.  Now it might be your first instinct to answer, “Laundry,” right?  Or “Checking all the items off the to-do list for today” or “Getting projects completed.”  Some days it may even be just getting a shower before we head out the door to pick up the kids as we morph into everyone’s favorite superhero—Super Mom.

Well, what all of these really boil down to is time, right?  And as much as most of us would really appreciate about four more hours per day so we can finally get things done, if we’re really, really honest with ourselves, how we manage the time we do have—the same 24 hours everybody else has—is singlehandedly enhancing or sabotaging our productivity.  Today we’re going to take a look at some productivity killers.

First let’s do the hard work of self-reflection and identify a couple of the main ways we sabotage our productivity, especially as it relates to our business practices.  And remember, I’m talking to myself here too.  I know what it is to struggle with these things in my own business.  But “knowing is half the battle,” right?  So here we go:

 

  1. How many times do we try to squish something ginormous and unspecific into a disproportionately tiny period of time?  Come on, we all do this, right?  “I am going to update my website this weekend.”  Oh really?  Is that every page?  Just what does that involve?  Now how qualified are you to even do all that needs done?  If you’re like me, maybe you know just enough about coding to be dangerous.  Now how plausible is it that you are going to be able to squeeze all of that into your weekend without help?  As noble as it may seem to accomplish a huge task with superhuman speed, we thwart even our best efforts when we fail to specify the scope and strategy of a project. 

 

  1. While we’re on the topic of weekends, what time frame would you say comprises your weekend?  Does it start at 5:00 Friday evening with the close of the workday?  10:00 at night, after the kids are tucked into bed and the noise in the house settles down to a dull roar?  Does your weekend really not start until after you’ve gotten your beauty sleep, had your coffee and read the paper Saturday morning?  And what about all the other things we cram into a typical weekend?  Soccer games, birthday parties, dance recitals—not to mention the mountain of laundry we weren’t able to get to during the week.  We set ourselves up for self-sabotage when we fail to specify the time frame we have to work with

 

Now these are only a couple of productivity killers and truth be told, there are many, but these are two of our biggest challenges, for sure.  Start to pay attention as you’re going about your daily routine and begin to take note of the times when you are doing these things.  Catch yourself in the act.  Being aware of the ways in which we sabotage ourselves is invaluable.

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3 Tips for Finding More Time, Focus and Money

Time, Focus and Money – 3 things we never seem to have enough of.  So what is the solution?

Here are some tips to get you started on finding more time, focus and money in your life and business today.

Time

Infinity-Time1One of the questions that I’m asked most often as a business coach comes from those wondering about the challenges of owning a business. Many people want to know what the top challenge is for a mompreneur. The answer, as far as I’m concerned, will always be the same. The biggest challenge to mom business owners comes in finding enough time in a day. No matter how hard we work or how disciplined we are in our strategies, there will never be enough time to do it all. More so than other entrepreneurs, when you put the word “mom” in front of your title, it makes it tricky to manage and priorities your life accordingly.

That’s where a Time Map can come in handy. This is one of the most important things that we teach at the Mom Biz Retreat, and it’s one of the most basic, but it certainly delivers and resonates with most of our attendees. If you feel, like so many of us do, that you’re constantly running out of time, use a Time Map to own your time and how you spend it.

A Time Map is literally going to create boundaries for you in order to help get your daily requirements done. You’ll lay things out and see where you need to make adjustments. Then you can plan according to your prioritized list in order to make sure you’re spending the time you have in the most effective ways. When you use a Time Map, you’re almost guaranteed to find the time you need to do the things you need to do.

Focus

focus1Focus on finding new clients. It’s not simple! Finding clientele takes work and effort, but you’re up for the challenge. First, think about who you most want to serve. If you take the time to really think about the people who need the service or product you can provide, you will identify your ideal client. Then, think about what it is that they want. This will help you find the perfect way to reach those people right where they are.

You’re creative! You’re innovative! You can definitely come up with something these people need. Identify a problem and offer them the solution.

Money

moneyAs business owners, we need to constantly be reaching out to our clientele to find a way to create more sales and revenue. One of the best ways to make more money is to go through your current client base and ask yourself what each person last bought from you. By brainstorming on your client’s needs in the past, you’ll be able to get a good idea about what they may need in the future.

Remember that your current clients are your best source of revenue! They know you and trust you. Find something to sell to those who are already buying from you. Keep in touch so that you’re first on their list when it’s time to make a new purchase.

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