How To Reach Your Target Market

oranges-fruit-trees

We’ve talked a lot about figuring out what your target market is, today we’re going to cover reaching that market. I’ve got two ways to help you think about reaching those perfect clients.

The Law Of Attraction Meets Marketing

Learning how to present yourself to the world so that you attract your clients to you can be done in lots of different ways, but it’s really effective in your personal networking. Networking can be as simple as talking with other moms at the park while watching your kids play—managing your answer to “So what do you do?” in such a way that you show up powerfully and make them interested in what you offer.

And don’t count out your “personal” social media accounts. By putting your best face forward when it comes to all of your social media is another opportunity to show that you’re authentic, trustworthy, helpful, and willing to share. Letting your target market know who you are is really attractive to those who need your services.

Take The Low Hanging Fruit

Go where your clients are and be accessible to them in ways that are relevant to them. If they read the newspaper, print advertising may be the way to go. Are they online? Then consider a business website, blog, social media. What kinds of causes matter to your target market? Get involved with a charity event and do a press release. What would they like to hear about? Try hosting a teleseminar, webinar, or podcast that addresses their top concerns or interests.


There are many ways to reach your target market. And a little bit of planning and research will save you countless hours and maybe even dollars in wasted marketing efforts.

Today I’d like to you imagine that you’re meeting someone at a PTA meeting or another soccer parent. They ask “So what do you do?” and you have to answer. This is kind of like your elevator pitch, but tailored for a different audience. Don’t waste an opportunity to tell people what you do, out with it! They aren’t going to think you’re trying to sell them something, they’re the ones who asked.

As always, you can contact me with any questions or ideas. I’d love to hear what your answer is!

Continue Reading

5 MORE Ways Twitter Changed My Business

5 More Ways Twitter Changed My BusinessTwo posts in a row on the wonders of Twitter! That tells you how highly I think of it. Last time I shared with you “5 Ways Twitter Changed My Business” and today I’m going to follow that up by letting you in on five more things I just love about it—things I hope may push you over the edge toward giving it a try. I bet you’ll never go back! I know I won’t. So let’s dive right in!

1. It’s targeted! If you’ve been around the MomBiz community for any time at all, you’ve probably noticed we talk a lot about your “target market” and whether or not you’ve been asking them what they want. Well, pre-Twitter, I didn’t do that at all. I just came up with an idea that I thought was good and I tried to sell it to people I thought needed it. Now sometimes that worked, but many times it didn’t, and it led to a lot of wasted time and energy. Twitter surrounds me with opportunities to interact with my target market. A quick keyword search gives me untold insight into the pain points I want to create solutions for. When I have an idea, I can float it out to my “tweople” and either regroup and try again, or march confidently forward with what I know they need.

2. It’s easy! As a mompreneur and Chief Everything Officer of your business, you wear a lot of hats. Opportunities to speak or collaborate or teach or write or coach are worthwhile endeavors… but who has time to search for them? Twitter and the marketing strategy I’ve built around it have made me no longer a hunter, but a receiver of such opportunities, creating a richness and diversity to my offerings that I wouldn’t accomplish otherwise.

3. It’s visible! Twitter is the most powerful tool I know of to create visibility for my brand. It’s my virtual “business card.” Enough said. Well… almost. Let’s say you have 2,000 followers on Twitter. Well, that means that not only do those 2,000 people see your tweets, but THEIR followers do too. You can go to a networking event and hand out 20 or 30 or 50 business cards, or you can use Twitter, and every time you tap out 140 characters, you’re sending it to 2,000+. You do the math.

4. It’s central! Twitter has become a single platform in which I can leverage everything else I do in my business. It is the central processing area. I can tweet about my blog posts, my videos, my articles, my products, my radio show… with just a few clicks of the mouse. Twitter is the center of my online presence, offering easy access to all I do.

5. It’s friendly! Running a home-based small business can be lonely. When I’m excited about something and just dying to share it with others, I send it out on Twitter and I get dozens of congratulatory tweets back from my followers. In the same way, when the fighting kids and challenges of motherhood have stressed me to the hilt, some encouraging or hysterical tweets make it all better. This is the stuff that keeps me going.

So there’s my Twitter campaign. They really should send me money for doing such persuasive advertising for them! But when one simple, free tool can make such a positive difference, how can I keep from spreading the word?

I love to hear from you, so let me know what you think!
What is YOUR favorite thing about Twitter?
Has anything I’ve blogged about convinced you to give Twitter a try?

Continue Reading

5 Ways Twitter Changed My Business

twitter businessLittle did I know, back in October of 2008, my first 140-character tweet would be the catalyst that would one day transform Twitter into my “office” and eventually generate 95% of my qualified leads. As passionate, spirited, proactive entrepreneurs, perhaps you’re like me and will give anything a try once. And with Twitter’s low barrier to entry, once you hear how it’s changed my business, if you haven’t taken the plunge, maybe you’ll do just that.

1. It’s fast! Twitter has given me immediate access to people and information unlike anything else. It used to be I would go directly to Google with my problems and questions. Now I just pop on Twitter and tweet about it and within moments I get really personalized responses with exactly what I was looking for.

2. It’s convenient! I really have neither the desire, much less the time to arrange for childcare, get all gussied up, and then commute to a networking event that really doesn’t fit my schedule. With Twitter, I am marketing myself ALL THE TIME. Thanks to automation, I’m live, even when I’m busy with the kids and away from my computer.

3. It’s relational! Twitter has facilitated relationships that have really helped build my business. Mentors, colleagues, friends, teachers, joint venture partners, not to mention clients—all on Twitter!

4. It’s comfortable! One of my favorite things about Twitter is that it provides a really comfortable, low-pressure environment for my future clients and me to get to know each other. We can chat back and forth for days or weeks or months without feeling pressed to push a sale, which is not my bag of tricks anyway. In this way, they begin to trust me and I get a lot more insight into what they’re up to before we ever get down to business.

5. It’s efficient! When I think back on my pre-Twitter days, I am truly amazed that I ever completed a sales cycle. The effort and time it took to establish the seven to ten touches or points of contact recommended by the marketing gurus before the average person is ready to buy was insurmountable. With Twitter, I can accomplish those touches in an hour if I want to and more often than not, prospective clients come to me.

So you wondered why I’m such a Twitter evangelist? There you have it! And these are only five of the ways I love Twitter. Stay tuned for a future post on “5 MORE Ways Twitter Changed My Business.”

Until next time, you know I love to hear from you, so shoot me a line!

How has Twitter changed YOUR business?
If you’re NOT yet sold on the wonders of Twitter, what’s holding you back?

Continue Reading

How to get a blogger’s undivided attention

I just returned from New York City and the mega-conference that is BlogHer. Holy Mama! So many bloggers, so many brands, so many sessions, so many friends…

Introducing Qwiki and The Dry Bar

It can be very hard to focus on ANYTHING when you’re in the midst of 4,500 women and nearly as many brands vying for their attention.
In the one-minute video below, I share how one brand did it right.

Play the Qwiki: How to get undivided attention at BlogHer

 Did a brand reach out to you at the conference? Did you like the way they pitched you, or would you like to give them a few tips about how to get your attention next time? Share your comments below.

Continue Reading

#MomBizMondays: Social Media Power Tools for Busy Mompreneurs

 

TOPIC: Social Media Power Tools for Busy Mompreneurs

Welcome back, Mom Biz Owners! Hope you took some time off to enjoy your friends and family over the holidays. Here at Mom Biz Coach, we “go dark” during the holidays and are just now re-surfacing and re-connecting with our online friends. It’s time to kickstart the #MomBizMondays Twitter party tonight to talk about how to use some of our favorite power tools to make the time we spend on Social Media more productive.

Are you frustrated trying to “keep up” on Social Media? Feel like all your tweeting, posting, tagging and friending isn’t giving you the results you want? Maybe you created some new goals or revised your business plan to work on building your visibility and credibility to your target market this year, but you’re not sure how to do that? (What’s that? You haven’t updated your business plan lately/ever? Then you better get your ticket PRONTO for the MomBizRetreat Chicago so you can get it done!)

Tonight’s #MomBizMondays twitter party is all about great tools to make the time you spend on Twitter, Facebook, LinkedIn and other networks as powerful as possible. Learn how to curate and serve great content to your target audience that keeps them coming back to you for more! We’ll be talking tools and strategies tonight, including:

Hootsuite
Crowdbooster
BufferApp
SocialOomph
and many more!

Come prepared to learn some tricks and tips from seasoned Social Media pros who can share ways to help you grow your business in 2012 by leveraging Social Media to attract your ideal clients! And of course, be prepared to share your wisdom with all your friends.

The MomBizRetreat is a proud sponsor of January 2nd’s #MomBizMondays Live Twitter Chat

WHEN:
Monday, January 2, 2012

TIME:
EST 10:00pm to 11:00pm
CST 09:00pm to 10:00pm
MST 08:00pm to 09:00pm
PST 07:00pm to 08:00pm

SPONSORED BY:
Mom Biz Retreat Weekend Getaways for Mompreneurs
This party is sponsored by Lara Galloway, @MomBizCoach and Shelagh Cummins @BizTrainHer, co-hosts of the Mom Biz Retreat. The Mom Biz Retreats are mompreneur getaways that offer women the chance to unplug from their daily routines and responsibilities. They get business coaching and expert consulting to plan, develop, market and grow their business during 2.5 days of intensive workshops. And as a reward for all their hard work, the mom entrepreneur participants treat themselves to private Wake Up Yoga Classes, spa treatments, exquisite meals, delicious wines, and the chance to connect with other women who think talking business and family makes a really good time.

HOSTS:
Lara @MomBizCoach Website: Mom Biz Coach FaceBook: Mom Biz Coach
Shelagh @BizTrainHer Website: Practical Mum FaceBook: BizTrainHer
Melissa @TimeOutMom Website: TimeOutMom FaceBook: TimeOutMom

PANELISTS:

Mariah Humphries – @MariahHumphrieshttp://about.me/MariahHumphries
Manon Leroux – @sociallysavvy4u
http://savvysocialsolutions.com/

TWEETS:
We look forward to you joining us Monday night. We would love your help in promoting this chat your communities. Feel free to copy and paste the following tweets to help promote the Twitter Party.

RT @MomBizRetreat – We’re talking Social Media Power Tools tonight! Join #MomBizMondays tonight 10pm ET ow.ly/8gb7B

RT @MomBizRetreat – #mompreneurs: Be a power user of Social Media. Learn tips tonight! Join #MomBizMondays 1/2 10pm ET ow.ly/8gb7B

RT @MomBizRetreat – @MomBizCoach @BizTrainHer @TimeOutMom will be sharing their fave Social Media secrets Mon 1/2 10pm ET #mombizmondays ow.ly/8gb7B

TWITTER PARTY TWEETGRID LINK:
[to be provided shortly before the start of the party]

TWITTER PARTY HASHTAG:
#MomBizMondays

LINKS:
MomBizRetreat – http://bit.ly/uzBN17

AGENDA: THEME = SOCIAL MEDIA POWER TOOLS FOR BUSY MOMPRENEURS

RT @MomBizRetreat – QUESTION #1: What is your biggest frustration with social media?

RT @MomBizRetreat – QUESTION #2: What do you need social media tools to help you with?

RT @MomBizRetreat – QUESTION #3: What is your favorite social media manager?

RT @MomBizRetreat – QUESTION #4: How much time do you spend a day on social media?

RT @MomBizRetreat – QUESTION #5: What tips can you share about the best way to find more clients on social media?

PANELISTS + ATTENDEES:
Please be sure to you Twitter Party hashtag #MomBizMondays at the end of every tweet so everyone may follow along in the conversation even if you are not following that person specifically. Please retweet all questions. It would be great if you were able to share your answers to each question. Connect with others at the party and say hello, chat with others, & remember to HAVE FUN! Also be sure to share links to your websites, blogs, and FaceBook pages too! We love sharing! *If you meet some great like-minded people at tonight’s twitter party, be sure to follow them so you can connect afterwards!

MomBizRetreat Tweets

No laundry? No kids? No cooking? No cleaning? Weekend away with like-minded women? #MomBizMondays #MomBizRetreat http://bit.ly/uzBN17

Kids driving you crazy? Family not understanding you? Struggling in Business? We help. #MomBizRetreat #MomBizMondays http://bit.ly/uzBN17

The best gift this holiday season? A weekend away to work on and build your business. #MomBizMondays #MomBizRetreat http://bit.ly/uzBN17

#Mompreneurs – don’t hide behind your computer feeling lost and lonely. We can help. #MomBizMondays #MomBizRetreat http://bit.ly/uzBN17

I bet your moneymaker doesn’t involve carpooling and dusting. Come and learn how to manage it all. #MomBizMondays #MomBizRetreat http://bit.ly/uzBN17

Stop struggling with your business. We help you create a clear and definitive path for your business. #MomBizMondays #MomBizRetreat http://bit.ly/uzBN17

RELEVANT ARTICLES

SOURCES:
www.MomBizRetreat.com
www.MomBizCoach.com
www.BizTrainHer.com
www.TimeOutMom.com

Continue Reading

How to Make Twitter Marketing Fun and Interesting

Marketing does not have to be “boh-ring”. Especially when you’re marketing an event or promoting a product on Twitter.

Here are a few quick ideas to help you spice things up and boost business as well when promoting on Twitter:

Host a Twitter Party

Twitter parties are a great way to make marketing fun and effective.  I’ve attended so many of these and hosted many as well, and these parties are a fantastic way of promoting a campaign, building expertise, connecting with your target market, and having a lot of .

You start by creating a #hashtag and a name for your event, and then set the date and time.

Establish a chat room (check out Tweetgrid.com) and invite people to get on and talk about whatever is the topic of your party. Ask and answer questions, offer tips and ideas. A Twitter party is also a great way to “pay it forward” and establish yourself as an expert in your niche while promoting your event or services.

Join a Twitter Chat for Establishing Expertise

Alternatively, you can also join one of the Twitter chats hosted by various online groups, blogs and businesses. Participating in a Twitter chat in your niche helps increase your visibility to your target audience while also establishing your expertise when you offer answers, tips and advice during the chat. Bloggers, for example, wanting to establish expertise can join the #savvyblogging or #blogchat Twitter chats and connect with thousands of beginner bloggers seeking advice and help. And be sure to check out #mombizmondays on Mondays at 10pm ET, when I’ll be hosting a Twitter Chat for mompreneurs!

Collaborate with Colleagues

Another great way to create visibility on Twitter is to collaborate with your colleagues and other bloggers or writers on Twitter. Connect with another business that has a similar target market and cross-promote your events, campaigns, etc. For example: If you design wedding invitations, why not find a couple of wedding planners on Twitter and offer to give their clients a discount if they’re willing to list you as a vendor?

There are a lot of ways to market your business and services. Twitter is just one of them. Do read Make Tweeting Work for You to create a marketing plan for Twitter, and make full use of this free, fun, effective and super-easy way of getting the word out about whatever it is that you do or would like to do.

How do you make promoting or marketing on Twitter fun and interesting?

Continue Reading

How to Grow Your Business on Social Media

I had such a great time traveling to Grand Junction, Colorado, to be the keynote speaker for the Mesa County Women’s Group last week. The topic was: “Your Business in a Social Media World: What You Need to Grow and Prosper.”

I was delighted to have a full room of 150 local entrepreneurs and working women looking for some advice about how to build their business by building relationships on Social Media. Members of News Channel 5 and The Business Times were kind enough to cover the talk. Below is the article by Phil Castle of The Business Times in its entirety. And you can watch the video clip of Channel 5’s coverage by Josh Moser by clicking here.

Lara Galloway keynote speaker on Social Media for BusinessSocial media success shares advice on how to prosper

by Phil Castle, The Business Times

For Lara Galloway, social media is fun, rewarding and nothing less than the source of nearly all the business for her coaching firm.

Galloway estimates that she’s developed contacts with more than 95 percent of her clients through Twitter, Facebook and other social media sites on the Internet.

“It is fun. It is social. But there are some amazing, important connections going on out there,” said Galloway, a work-at-home mother of three in Michigan who founded Mom Biz Coach.

Other entrepreneurs can similarly prosper through social media if they focus on building relationships and helping customers rather simply pitching products and services, Galloway said during a presentation hosted by the Mesa County Women’s Network in Grand Junction.

A “mompreneur” who’s literally made it her business to help other women blend family and work priorities, Galloway has developed a large following on social media, especially Twitter. Forbes magazine once included Galloway among 30 women entrepreneurs to follow on Twitter.

Galloway said the Internet and social media are parts of a dramatic shift in the way consumers search for products and services. Consequently, businesses have to change the ways they market those products and services. While such traditional marketing techniques as advertising still work, they work even better in conjunction with social media, she said.

Consumers no longer respond in the same ways to promotions that push features and benefits or efforts that try to convince them to make a purchase, Galloway said. Consumers prefer instead approaches that relate to them and engage them while offering specific solutions to their problems, she said. “People need to know how much you care before they care how much you know.”

Consumers also welcome opportunities to interact with businesses, to offer their opinions and develop relationships.

To that end, Galloway offered 10 steps to using social media to prosper.

The first step, she said, is for businesspeople to put their best foot forward. That includes offering help and answering questions as well as listening more and talking less. “Be a real person,” she said. “It’s easy.”

The second step, Galloway said, is to “find your people” — identify and connect with potential customers who are likely to make purchases.

Social media sites offer ample opportunities, she said, since they connect like-minded people with similar interests. Moreover, the potential audience is huge: If Facebook were a country, it would be the third most populous country on the planet.

One of the goals of social media should be to cultivate relationships. Quoting Seth Godin — the entrepreneur, author and public speaker — Galloway said businesses should strive to turn strangers into friends, friends into customers and customers into salespeople.

It’s also important to provide good content through social media sites, whether it’s timely tips, answers to questions or other relevant information.

Businesses should join in on those conversations on social media, but refrain from explicitly promoting products or services, Galloway said. “It’s more about conversations than pitches.”

Social media sites also offer businesses opportunities to listen and learn what customers are saying and what they want, she said. On Twitter, it’s possible to follow the short messages called Tweets on a given subject simply by using a few key words. “It is perfectly reasonable to eavesdrop on social media.”

When discussing products and services, it’s important to explain how a business can solve a customer’s problem rather than tout features or advantages. Businesses that are successful in solving problems turn their customers into a voluntary marketing army, Galloway said.

Businesspeople shouldn’t be shy in talking about their work, though, whether it’s sharing challenges and successes or asking for help, she said. “Become a relatable human.”

Businesspeople also should become a “regular” in joining in on social media sites on a regular basis. Galloway recommended that businesses spend at least a minimal amount of time on social media sites on a daily basis. “Fifteen minutes a day is better than nothing.”

Finally, Galloway advised businesspeople to “pay it forward” by praising other businesses on social media when they experience good service or have purchased good products. “Pay it forward will always pay you back,” she said.

Continue Reading

The Importance of Social Media Marketing – My Latest Speaking Event

Yesterday I was honored to Keynote presenter to the Mesa County’s Women’s Network at the Two Rivers Convention Center in Colorado.

The luncheon presentation was on
Your Business in a Social Media World – What You Need to Know and Prosper.

My passion is in teaching women entrepreneurs to be more successful in their businesses, so having the opportunity to speak to this group of motivated women business owners about the importance of social media marketing and how to use Twitter as an advertising tool was fantastic!

Here’s a look at the interview I did for NewsChannel5!

 


Do you need a speaker at your next event?
Check out my Speakers Page for more information.

 

 

 

Continue Reading

Winner of our Evo conference ticket giveaway

I am thrilled to announce that Anne Parris is heading to Evo  ’11 next month!

Anne participated in the giveaway we ran here on the Mom Biz Coach Blog and won a full-access pass to the conference in Park City, Utah on July 9-11.

Anne is a mom to four children and blogs over at Not A Supermom. The Evo Conference is all about the evolution of women and social media, and Anne is going to take this opportunity to learn all she can to take her her blogging to the next level: turning it into her business!

I’m thrilled that I can support her in building her business and following her dreams. Please take a moment to congratulate Anne on her prize ticket. You can leave a comment for her here, visit her blog, or tweet her: @notasupermom.

Are you going to Evo or another conference this summer? If so, what’s your intention for being there? What are you hoping to gain by going? Check out the video I created about my intentions for attending Evo last year if you need some ideas!

Continue Reading