Success Doesn’t Have to Be Hard, So Don’t Make it Harder!

Mindset makes such a difference. During my work with clients lately, I’ve noticed a mindset out there that success has to be hard. It has to hurt a little. It means that you have to be really busy all the time and sacrifice your health, your time, your children and your marriage in order to achieve success.

Are you hiding this sneaky mindset?

Now I know that most of you reading this are shaking your heads and can see how that idea is a ridiculous one. I know you are smart and savvy enough to know, at an intellectual level, that makes no sense. However, even if you think you agree with me, this article could be aimed at you. Why? Because this mindset is a sneaky one. You might not even realize you are holding this mindset, yet it can be affecting your life in a significant way.

Why am I unhappy?

I have this particular client who is an absolute powerhouse. She owns a fitness studio and has amazing willpower over her body and her health. She manages her time well and successfully manages a growing staff of half a dozen employees and teachers. I enjoy working with her, and over time, we’ve come up with many different ideas to increase her sales or improve her hiring or auditing processes. She is a ninja when it comes to executing her business assignments.

Recently she sounded different. When I asked what was going on, she started telling me about some of her family drama. Now, we all have family drama in our lives, whether it be with our own immediate families or with extended family members.

After I listened to her, I reminded her of business success. She had been on such an upward swing. She had reached an amazing level of success with more clients, increased profits, and decreased expenses. She said she knew that, and she knew she should be happy, but she wasn’t.

I started asking her some more questions, and after quite awhile, I finally got her to uncover the cause of her unhappiness. The bottom line was that her business was going so well that it was starting to freak her out. Things were suddenly easier. She was leaving earlier, working in the business less and on the business more. She wasn’t needed as much as she was in her start-up days, and that scared her.

She started telling me about her family. Her father worked in a high-stress job and wasn’t around much. After her father died, her mother worked two jobs in order to provide for her children. She learned from watching her parents that success meant busting your butt, working really hard all the time, and being stressed out. Since she was no longer working so hard, she felt lazy and that trouble was looming around the corner.

As a result of this mindset, she started looking for things to be stressed out about. All the family drama had been there all along, but that when she was focused on her business she didn’t notice. It wasn’t a priority, and it didn’t bother her. However, now that her business was going well, she noticed all these things and allowed them to bother her so she could be stressed about something.

Are you allowing stress in because it’s “supposed” to be there?

Now I want you to think about that. Have you ever focused on a problem where there wasn’t one? Do you have a mindset where things have to be hard? Does stress equal success? Do you believe that success looks only one way?

I want you to sit down with a piece of paper and write down what success looks like to you. What have you learned about success from your parents, your spouse, your friends, your business associates? What have they taught you about success? What instead should success be?

I hate the claim that success looks only one way. That unless you are working 70 or 80 hours per week, you can’t be successful. Unless you grow exponentially and sell your business for millions of dollars, you are not successful. Unless you have sacrificed everything else in your life, you can’t be successful.

I think that’s ridiculous. Yes, I believe in having a solid work ethic. However, I want you to enjoy the fruit of your labor and your hard-earned success. I want you to be able to relax and spend more time with your family. I want you to be happy.

Take some time to bring awareness to it. If you know what your mindset is you can invent a better, new mindset for the future.

Need help sorting out your mindset and expectations? Feeling stuck, but not sure why or how to fix it? It might be time for you to hire a coach! This is what I do with clients day in and day out. Contact me today to find out if I could be the right fit in helping you move forward.

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5 Strategies For A Successful Small Business

5 Strategies For a Successful Small BusinessToday we are going to jump right into five of what I think are the most important strategies for a successful small business.  More than just five steps, these strategies will help shape your mindset with a philosophy geared toward helping mompreneurs like you really grab onto and focus on a foundation for success.

 

So here we go.

 

1.  Choose a narrow target audience.  And I know, I know—I know the resistance.  You’ve heard me talk about this before.  So here’s what I’m saying.  Again, if you are a big national brand, that’s fine.  You can work on appealing to everybody.  Go for it.  But if you’re a small business owner, one of the best ways for you to make a splash is by being a big fish in a little pond.  What I mean by that is if you really want to start out with some traction, choose a small group to begin with.  Once you dominate that market, then you can start expanding.  So you don’t have to stay small.  We’re just going to start small.

 

2.  Engage with your target audience.  You guys know I am all about engagement marketing.  Engagement marketing is really building relationships that are completely authentic—getting to know people, building that connection and that relationship with them as a person—and then the business follows after that.  It’s all about being where your customers are.  This can mean posting to the blogs they read, being an active participant in forums that interest them, tweeting about topics relevant to them.  Over time your participation will increase that “like, know and trust” factor that is so key to establishing the credibility you’re striving for.

 

3.  Create things people need.  Now I’ve talked about this before.  We’re talking about making offerings to your audience that are painkillers—not vitamins.  Create a solution for one small problem that your target audience has, and I promise you they will be grateful and buy it.  So pay attention to what their top challenges, biggest struggles, ongoing issues—their pain points—are.  This is how you will learn to create your products and services as solutions to those pains.

 

4.  Distinguish yourself from your competition.  When faced with fierce competition, the advantage is found not in discounting your prices—which can actually have the psychological effect of decreasing your value—but in providing more value to your clients than your competitors do.  The key here is to find ways to make whatever you’re offering even more valuable to your clients in a way that serves you both.  What valuable yet cost-effective thing can you add to what you are already offering?  This is a great way to stand out from the crowd and develop customer loyalty in the process.

 

5.  Be an expert.  The key is focus.  So many business owners try to be everything to everybody and we wind up piecing together a business that’s really just a hodgepodge of things we know how to do to make money.  Being a business owner requires vision, strategy, and planning.  Be the best one in your industry at solving a specific problem that your specific audience has. Build a platform that gives you that expertise.

 

I love connecting with small business owners like you, so share your experiences!

Which of these tips hangs you up most often? 

Which are you succeeding at?    

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10 Reasons To Hire A Life Coach: Part 2

Reasons to Hire a Life CoachWhy should you hire a life coach? If you missed my previous blog post, you can find it HERE. We talked about how a coach can help you establish boundaries, expectations, critical time-management strategies, communication techniques, and business and marketing plans—all toward your goal of being a successful mompreneur. If you’re still not convinced… stick around—the day is young—and these next five points really dig into some of the biggest issues we face as moms in the marketplace.

Let’s dive right into our next five reasons to hire a life coach:

6. Focus. Now I know that may sound simple, but mompreneurs are notorious for virtually bursting at the seams with creativity, great ideas, ambition, and passion. So often we are running as hard as we can, working as many hours as possible. Many times we do not get adequate rest or we’re not really spending quality time with our family. So while we’re working so hard at our business, without some external focus to keep us rooted and grounded in our goals, becoming frazzled, overwhelmed, or even stuck are very real dangers. Having that outsider’s perspective is key, and sometimes it can be just the thing you need to help you stop spinning your wheels and get you moving forward again.

7. Get out of your own way. I mentioned being stuck, right? So many of us have hang-ups when it comes to being able to really “sell” ourselves or our businesses. We may pay money to advertise in a magazine or directory, but when it comes to face-to-face contact, we often allow that to become a wedge that can stall our progress in a major way. A life coach can help you get out of your own way and back on the path toward business development, growth and success.

8. Commitment. I know some of you are probably groaning right now. Please hear me out. We all struggle with this to some degree or another. It’s the allure of the “next new thing,” isn’t it? We get interested, we get started… and then some other bright, shiny object comes along and all of a sudden we’re not as committed as we thought we were. Well, if you’re going to be a real, true, honest-to-goodness business owner, you are going to need some stickiness. So what a coach can do is help you practice making commitments and sticking to them by providing accountability, something that is often lacking in our adult lives, but also something that can take us to that next level when it comes to being a successful business owner and mompreneur.

9. Celebrate. Who doesn’t love to celebrate, right? As a coach, I am here to sing your praises, to shout, “Woohoo!” and to cheer you on when you do a good job. Often we just do not get enough acknowledgement from those who are closest to us. We, as mompreneurs, need to hear that we are being successful along the way. A life coach will celebrate those successes with you, and train you to recognize them yourself. I promise that will be the thing that helps lift you up when times get tough.

10. Accept the path you are on. One of the things I believe strongly in is that wherever you are is where you need to be. You know exactly what you need to know. You are having exactly the experience you need right now—tough as it may be—in order to get you to that next place down the road. A coach—and this is one of my favorite things I do as a coach—can help you see that whatever you are going through is actually the perfect next step for where you are headed. Knowing that is such a support and really a firm foundation on which to build your business.

I hope this has been helpful to you. If you have been thinking about whether a life coach might be right for you, these are some really great points to ponder.

I love hearing from you! What about you—have you worked with a life coach? What has been your experience? Have you evaluated these points in your own life?

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Earn Passive Income PLUS Win a 1 Hour Coaching Session!

Mom Biz AcademyI’m very excited to announce an opportunity for you to make passive income AND help out fellow mompreneurs through my new affiliate program for my flagship group coaching program, the Mom Biz Academy.

If you’re not familiar with it, the Mom Biz Academy is a group-based coaching program that I launched earlier this year with the intent to provide low-cost, effective coaching specifically designed for mompreneurs who need ongoing coaching and guidance in their work at home businesses.

To launch the affiliate program, I’m offering you a massive 30% of every single monthly subscription fee paid by any new membership to the Mom Biz Academy.

That’s for every month that the person you refer remains a member of the Mom Biz Academy. Not a bad passive income stream!

Also, to celebrate this announcement, I’m launching a contest for all affiliates of the Mom Biz Academy.  The affiliate with the highest number of sales (less returns) from July 15-August 30 will receive a free one-hour coaching session with me.  That’s a value of $300.00!

The affiliate program is free to join and simple to use. We’ll give you the links you need in order to start promoting and including some tweets you can send out with your affiliate links.

The process is extremely quick and simple and you’ll receive your affiliate login details by email straight away, so you can get promoting!

You can learn more about the Mom Biz Academy here, and sign up for the Affiliate program here.  You do not need to be a member of the Academy to participate in the Affiliate program.

Questions?  Please let me know here, or email manager@mombizacademy.com.

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Five Things You Must Do to Run a Successful Small Business

I’m super excited to be speaking as part of a panel at “EVO ’10: The Evolution of Women in Social Media” Conference at the end of June. Since my work as a mompreneur coach focuses on helping moms create successful businesses, I have been asked to participate in the Secrets for Small Business Success Panel.

In preparation for this, I’ve put together Five Things You Must Do to Run a Successful Small Business for you below. And if you haven’t already, please check out the EVO ’10 Conference–it’s in Park City, Utah, June 24-26. I would love to meet you there! Be sure to leave a comment below and let me know if you’re planning to attend 🙂

1.  Choose a narrow target audience. This is counter-intuitive for most of us, since common sense tells us that the more people we can make our biz appeal to, the more people are likely to spend their money buying our stuff. Not true. We’re in a global, internet-related community now with gazillions of offerings to choose from. Small businesses cannot compete effectively on that scale. Be the big fish in a little pond!

2.  Get engaged with your audience. Once you narrow your target market down, you’ll be able to find your audience better, to join the groups and communities they belong to, to appear in blogs and media they consume. Be an active participant in these forums and be authentic. Over time, you’ll build relationships that increase the like/know/trust factor. We are savvy consumers now and are much more likely to buy from people with whom we have relationships than from the person with the biggest ad in the newspaper. Build strong relationships with your target audience and the business will follow!

3.  Create pain-killers, not vitamins. As you listen to your clients (by tweeting with them, reading and commenting on their blog posts, attending their networking meetings, taking polls or surveys, etc.), pay attention to what they describe as their top challenges, biggest struggles, ongoing issues, pain points. Create your business products and services to solve those pains! We’re more likely to pay for solutions to our problems than for things (like vitamins) that we know are good for us or that promise to “improve our lives.” Be the solution!

4.  Give, give, give. When faced with fierce competition, find ways to provide more value to your clients. Don’t discount your prices and reduce your rates. Doing so decreases your value. Instead, find ways to make whatever you’re offering even more valuable to your clients in a way that serves you both. You’ll stand out from the crowd and develop loyalty that will cause your clients to stick with you and tell everyone they know how great you and your offerings are!

5.  Pick a platform/niche. The key is focus. So many small business owners try to be everything to everybody, and wind up trying to piece-together a “business” that is really just a hodge-podge of skills and things they know how to do to make money. Being a business owner requires vision, strategy, planning and marketing. All of this is nearly impossible to accomplish if you’re trying to sell several different offerings to many different groups of people. Instead, opt for being THE ONE your audience looks to when they need a solution to their problems. Build your visibility, credibility and recognition as AN EXPERT on one platform (solution to a problem) first. When you dominate that and have a loyal following and full pipeline of clients, you can add another piece to the platform or expand your niche. But you must focus first, expand later!

What is one thing you believe is critical to your small business success? Or tell me how you’re applying any of the tips I gave above. And hey–did you check out EVO ’10 yet? It’s gonna be one fun tweet-up! Please leave your comments below.

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What Corporate America Taught Me About Entrepreneurship

Thanks to my beloved twitter, I connected with a fantastic woman named Sherri Garrity who runs a company called The Corporate Fugitive. What’s not to love about that name? Brilliant branding, eh?

Sherri, like me, escaped from Corporate America and started her own business in which she helps other entrepreneurs build their businesses while being their own bosses. She has a wonderful pay-it-forward attitude and put that to good use when she created her free “Best Small Business Advice Interview Series.” I’m honored to have had the opportunity to share my own story with her.

As some of you know, my background is in IBM, working in communications, PR, and e-business sales. Yep, that’s a pretty far cry from running a family and a business like I do now! But I learned a whole lot of best practices during my tenure at IBM that really help me as an entrepreneur. I share these, along with my observations about the difference between working for IBM and working for myself, on the 20-minute interview with Sherri.

You can download the interview for free on Sherri’s website: www.thecorporatefugitive.com.

If you worked in a large company before you became a mompreneur, what are some best practices that you learned there that continue to serve you as an entrepreneur? And what did you have to let go of when you decided to be your own boss? Please leave a comment below.

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Want Your Mom Biz Question Answered?

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I can honestly say that I never planned on being a radio show host, but it was only a matter of time that a person who loves to talk as much as I do could avoid it.

Back in March I signed up for an account with BlogTalkRadio and clicked a button that created my own show. A day later, I produced my first episode that was (and still is) available all over the internet. I couldn’t believe how simple it was, and I had no idea how much I’d enjoy doing it.

There is no shortage of “content” for my show–in fact, I tend to create my Audio Blogs around conversations, questions and problems that come up in my coaching sessions with my mompreneur clients. They love hearing their topics addressed on the show.

Do you have a question about your business that you’d like to hear featured on my show? Are you trying to figure out how to market what you sell, or why you can’t close a sale, or why everyone seems to love what you offer but they won’t pay for it? Or are you fed up with being the “only one” who can handle things in your life or your household, and really wish you could get some help? Tired of feeling angry, guilty or tense around the kids during the day since you know you have a week’s worth of work to get done–while being the fulltime caretaker of your children?

I understand all these feelings. I’ve been in most of these situations myself. So have nearly all of the mompreneurs I work with. And sometimes you just need to know that you’re not the only one experiencing these things or feeling this way (which I assure you–you’re not!). If you have a topic you’d like to hear or know more about, either leave a comment here or email me (lara at mombizcoach dot com), and I’ll respond to you immediately. I’ll do my best to feature all questions/comments in an upcoming Audio Blog on the Mom Biz Coach Show.

Want to know if I’ve already covered something of interest to you? You can browse the mom entrepreneur podcast archives here.

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How Women Are Changing Business

While my business coaching is aimed at supporting mom entrepreneurs, I came across this very inspiring article in Time Magazine recently that illustrates a trend I’m happy to see in the corporate world.

business women group2Women are different than men, and it turns out we do business differently than men. Well, I’m certain that the subset of women known as mompreneurs and WAHMs (work-at-home-moms) have an even more pronounced difference in their approach to business.  (I know, I know, you’re laughing with me right now thinking about the last time you were on a business call while hoisting a naked toddler on your hip with one arm and cleaning up the accident she had on the kitchen floor with the other…. Yep, that’s a different way of doing business, alright!)

Read the article below and enjoy. It’s always interesting to me when large companies start emulating some of the results-oriented business strategies of entrepreneurs.

Reposted article from time Time Magazine, May 2009

The New Work Order

Women Will Rule Business

Work-life balance. In most corporate circles, it’s the sort of phrase that gives hard-charging managers the hives, bringing to mind yoga-infused, candlelit meditation sessions and — more frustratingly — rows of empty office cubicles.

So, what if we renamed work-life balance? Let’s call it something more masculine and appealing, something like … um … Make More Money. That might lift heads off desks. A few people might show up at a meeting to discuss that new phenomenon driving the bottom line: Women, and the way we want to work, are extremely good for business.

Let’s start with the female management style. It turns out it’s not soft; it’s lucrative. The workplace-research group Catalyst studied 353 Fortune 500 companies and found that those with the most women in senior management had a higher return on equities — by more than a third.

Are the women themselves making the difference? Or are these smart firms that make smart moves, like promoting women? There is growing evidence that in today’s marketplace the female management style is not only distinctly different but also essential. Studies from Cambridge University and the University of Pittsburgh suggest that women manage more cautiously than men do. They focus on the long term. Men thrive on risk, especially when surrounded by other men. Wouldn’t the economic crisis have unfolded a bit differently if Lehman Brothers had had a few more women on board?

Women are also less competitive, in a good way. They’re consensus builders, conciliators and collaborators, and they employ what is called a transformational leadership style — heavily engaged, motivational, extremely well suited for the emerging, less hierarchical workplace. Indeed, when the Chartered Management Institute in the U.K. looked ahead to 2018, it saw a work world that will be more fluid and more virtual, where the demand for female management skills will be stronger than ever. Women, CMI predicts, will move rapidly up the chain of command, and their emotional-intelligence skills may become ever more essential.

That trend will accelerate with the looming talent shortage. The Employment Policy Foundation estimated that within the next decade there would be a 6 million – person gap between the number of college graduates and the number of college-educated workers needed to cover job growth. And who receives the majority of college and advanced degrees? Women. They also control 83% of all consumer purchases, including consumer electronics, health care and cars. Forward-looking companies understand they need women to figure out how to market to women.

All that — the female management style, education levels, purchasing clout — is already being used, by pioneering women and insightful companies, to create a female-friendly working environment, in which the focus is on results, not on time spent in the office chair. On efficiency, not schmoozing. On getting the job done, however that happens best — in a three-day week, at night after the kids go to bed, from Starbucks.

And here’s the real kicker. When a company gives employees freedom, it doesn’t just feel good or get shiny, happy workers — productivity goes up. Ask firms like Capitol One, which runs a company without walls or mandatory office time. Or Best Buy, which implemented a system called ROWE — results-only work environment — and found that productivity, in some cases, shot up 40%. Flexibility is no longer a favor to be handed out like candy at a children’s birthday party; it’s a compelling business strategy.

So we need to get rid of the nutty-crunchy moral component of the work-life balance and make a business case for it. It’s easy to do. In fact, a decade from now, companies will understand that hiring lots of women, and letting them work the way they want, will help them Make More Money.

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What about you? In what ways are you doing business “differently” from the way you did it in Corporate America? Or how is your strategy getting things done in unconventional ways? What are the benefits of being a WAHM when it comes to creating success in your business? Please share your story by leaving a coment, and help inspire all of us mompreneurs who sometimes get stuck on the setbacks that juggling work and motherhood can bring.

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5 Myths That Can Kill Your Marketing Copy

Guest post by Susan Gunelius from Entrepreneur.com

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In my book, Kick-ass Copywriting in 10 Easy Steps, I teach small and mid-size business owners who can’t afford to hire professional copywriters how to write effective copy that will bring the results from their marketing efforts that they want and need. However, just as there are steps you must take to write great copy, there are also mistakes you can make that can destroy your marketing messages and reduce your ROI to a fraction of what it could have been. Whatever you do, don’t believe the five myths described below.

1. Consumers care about me and my business
No, they don’t. They care about what’s in it for them if they pull out their wallets and hand over their hard-earned money to buy your product or service. They don’t care that you’ve been a member of the local Chamber of Commerce for 20 years, and they don’t care how cute your kids are (so leave them out of your commercials, please). Consumers care about having their needs and wants fulfilled. The goal of copywriting is to convince consumers that the product or service you’re selling will meet their needs and desires, even if you have to create perceived needs and desires for them. In other words, your copy must focus on the benefits consumers will receive if they buy your product or service. It’s great that your business has operated from the same location for 10 years, but for the most part, consumers only truly care about what your business can do for them and how your business can make their lives easier or better. Those are the messages your copy should focus on in order to drive results.

2. I can use the same copy everywhere
No, you shouldn’t. Your copy should change depending on the medium where you’re using it. For example, if you’re writing copy for an outdoor billboard that consumers are likely to have only seconds to view while driving 65 miles per hour on a busy highway during rush hour, your message must be short and to the point with no room for confusion. However, if you’re writing copy for a direct-mail piece that will be sent to customers who have requested to receive information about your business, your copy should be far more detailed with messages that explain, answer questions, and create a sense of urgency to boost response rates.

3. I can use the same copy for everyone
No, that’s not a good idea. Different audiences will respond to different messages depending on their demographics, behaviors, experiences and so on. For example, if you’re writing copy for a direct-mail piece that will be sent to prior customers, your messages should be very different from those that would appear in a mailing to prospects. One audience is already very familiar with your products and services, while the other has no prior experience to draw from. Clearly, the messages to both audiences must be different to achieve the maximum response rates possible.

4. I need to sound smart in my copy
Not always. The language and tone of your copy should speak directly to the people who are likely to see it. For example, if you’re writing copy for teenagers, your copy should be quite different from copy targeted at senior citizens. Consider McDonald’s, which goes so far as to change references to its brand name depending on the audience. Turn on MTV and you’re sure to see a McDonald’s commercial referencing the fast food chain as “Mickey D’s”. It’s also important to omit jargon unless your copy is intended for an audience that will understand and expect it. For example, a business-to-business ad might be an appropriate place for jargon. Again, it always depends on the target audience that you ultimately want to respond to your marketing message.

5. It’s easy to write copy
Never. Writing marketing copy is like no other form of writing. It defies many of the rules you may have learned in English class, and it relies more on subtle persuasion, psychology, creativity and an understanding of your specific business and consumers than any other type of writing. Not all writers are good copywriters, and not all copywriters are good writers. If you decide to write your own copy, study the craft prior to putting pen to paper. And if you decide to hire a copywriter to help you, remember that not all copywriters are the same. Only invest in a copywriter who has experience and takes the time to understand your business and your customers.

Susan Gunelius is president and CEO of KeySplash Creative Inc., a full service marketing communications provider and branding consultancy, and owner of WomenOnBusiness.com, one of the leading blog communities for business women. Susan is a marketing, branding, social media and copywriting expert with nearly 20 years of experience in the field. Her clients include small and large businesses around the globe. She is the author of several marketing, branding and social media books, including Kick-ass Copywriting in 10 Easy Steps published by Entrepreneur Press.


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My favorite marketing tools for mompreneurs

In one of my mom entrepreneur coaching groups, I was recently asked the following question:

Of the various marketing tools and methods you use, which has yielded the best financial return?

Can you guess my answer? I bet you can.

My favorite marketing tool is TWITTER. I get several leads a day directly from twitter. That’s why I’m so passionate about it. Let me expand a little on that, though. Twitter_Button_8

I just hosted a teleseminar yesterday with my coach, Rhonda Hess, about automating your sales process to attract thousands of ideal clients. (You can click here if you’d like to listen to the podcast on-demand.)

In that teleseminar, Rhonda explained how we should all focus on a BLOG as our centerpiece. Write in your authentic voice, share your thoughts, wisdom, opinions, photographs of your work or products, lessons learned from a situation or experience that is relevant to your target market, etc. and you’ll start attracting readers who want to spend more time with you and ultimately purchase what you sell. Then everytime you post to your blog, you share it on twitter (and facebook and LinkedIn, etc.) with a link back to your blog. By doing this, along with asking for and responding to comments to your blogposts, you are building relationships and increasing the “stickiness” of your blog. Internet marketers use the term “stickiness” to refer to how compelling your website or blog is and how long your prospects “stick around” to read more on it. I use twitter as a vehicle to connect with people, to build relationships, and to deliver prospects back to my website and blog so they can learn more about what I do. Upon checking my blog statistics, the top referrer to my blog and website is almost always twitter.

Twitter is, of course, a free tool, but it does cost me my time. As a mompreneur, time happens to be my most expensive and valuable asset.  That said, I spend very little time on twitter most days. I usually pop on and off for 1-5 minutes at a time several times a day. There are days I never logon to twitter, and then there are times when the kids are in bed that I’ll spend two hours on twitter chatting with friends and potential clients. I also use several twitter integration tools so that lots of what I tweet can occur automatically, saving me a lot of time.

As a return on my investment, I am currently getting a couple of warm leads each day from twitter. Given my very limited work schedule of only 10 hours a week (client-facing time), this is more than enough to fill my pipeline.

My second favorite marketing tool is my BlogTalkRadio Show. I’m finding that people all over the world are hearing me on the internet and already feel related to me because of this. As a result, my prospects are ready to hire me before we ever speak in person.

People like to consume their information in different formats, so if you’re not currently using audio or video as part of your marketing strategy, it would be worthwhile to consider adding these options. If you have no clue how you could integrate audio and video into an effective marketing strategy for your business, let’s set up a free 20-minute brainstorming session and get you started.

So what are your favorite marketing tools? Do you enjoy marketing or prefer to delegate it to someone else? Do you spend most of your marketing budget on traditional (print, radio, tv) methods or on Social Media Marketing?  Please join the discussion and leave a comment below.

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