Forbes Thirty Women Entrepreneurs to Follow on Twitter

Guest post by Natalie MacNeil of Forbes.com

ForbesWoman Views

Thirty Women Entrepreneurs To Follow On Twitter

Natalie MacNeil, 11.24.09, 01:50 PM EST

These business-savvy tweeters are all excited about helping you grow your company, create buzz for your brand and stay inspired.


 
 

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Twitter has been an incredible tool for connecting with like-minded people from around the world. I am always on the lookout for women entrepreneurs and women in business to follow, connect with and learn from. The following 30 women entrepreneurs have excellent Twitter feeds to follow:

@alevit: Alexandra Levit is a best-selling business author and WSJ columnist who tweets valuable articles and advice. 4,346 followers. @Bernadeen: Bernadeen McLeod is a business coach who tweets small business tips, articles and resources. 3,116 followers.
@BrandYou
: Cindy Ratzlaff is a marketing strategist who tweets about how to create buzz for your brand. 9,419 followers.
@ClareLancaster
: Clare is an Internet marketer who shares online strategies and resources for women in business. 2,127 followers. @Entreprediva: Mirie Fraser is a life design coach who tweets inspirational quotes and insights for entrepreneurs. 11,910 followers. @JackieBiz: Jackie Burgoa is a business owner and blogger who tweets about business resources, inspiration and opinions. 7,336 followers.
@JillFoster
: Jill tweets about the power of communities, social media and other business resources. 3,382 followers.
@KairaRouda
: Kaira is an award winning author who tweets about how to build a unique and genuine brand. 4,510 followers.
@leawoodward
: Lea runs her business from places around the world and tweets about how you can make your business location independent too. 5,560 followers.
@LeilaSamoodi
: Leila is an accountant who will help you better understand the financial side of your business. 9,416 followers.
@LenaWest
: Lena is a social media strategist and writer who tweets about the impact of social media and other business tips. 761 followers.
@LindaCSmith
: Linda has an excellent feed for entrepreneurs because she constantly tweets quality resources, tutorials, tips and articles. 1,424 followers.
@ManishaThakor
: Manisha is a personal finance expert and author on women and money. Her tweets are geared toward helping you meet financial goals. 755 followers.
@MarketLikeAChik
: Coree Silvera is a marketer who shares tips and resources in social media, branding and positive marketing mindset. 21,434 followers.
@mombizcoach
: Lara Galloway helps mom entrepreneurs grow their businesses and tweets about small business tips and resources. 9,167 followers.
@NancyFClark
: Nancy is an advocate for women in business who tweets business and career resources as well as facts about women in the workplace. 2,584 followers.
@NicoleSimon
: Nicole is a sought after social media consultant in Europe who tweets about the latest social media happenings. 10,827 followers.
@NikkiPilkington
: Nikki owns an Internet marketing company and tweets about search engine optimization. 8,884 followers.
@NinaKaufman
: Nina is an award-winning business lawyer who tweets legal tips and other resources for entrepreneurs. 219 followers.
@sheconomy
: Stephanie Holland tweets about advertising, social media, branding and marketing to women. 5.988 followers.
@
ShellyKramer
: Shelly owns a marketing agency and shares branding and marketing strategies that work as well as those that don’t work. 22,466 followers.
@ShoestringGal
: Jessica Swanson is a marketer who tweets about promoting your business on a shoestring budget. 18,446 followers.
@simplicityinc
: A. Michelle Blakeley helps solo entrepreneurs develop micro business plans and tweets useful business advice. 2,082 followers.
@smallbiztrends
: Anita Campbell is an expert on small business trends and her tweets will help you be more successful as a business owner. 30,869 followers.
@SmartWoman
: Vicki Flaugher is an entrepreneur who tweets about women, business and events for women entrepreneurs. 11,084 followers.
@startupprincess
: Kelly King Anderson’s goal is to empower women entrepreneurs and she tweets about various small business topics. 14,825 followers.
@TamiMcCarthy
: Tami is CEO of TMG Brand Communications and tweets interesting articles and comments on advertising and branding. 665 followers.
@TheBizWoman
: Patricia Sutton is a U.K. entrepreneur and writer who tweets tips and tidbits for women business owners. 4,953 followers.
@TiffanieTillman
: Tiffanie is an entrepreneur who helps small-business owners outsource work to have more time to grow their businesses. 5,426 followers.
@WomenWhoTech
: Allyson Kapin champions women in the tech industry and tweets her opinions and helpful business resources. 8,137 followers.

I realize there are many more amazing women entrepreneurs on Twitter who are missing from this list, and I invite you to share some of your favorites. For more women entrepreneurs on Twitter, visit my list of women entrepreneurs. And don’t forget to follow me, @nataliemacneil, for insights on women in business, resources for entrepreneurs, and interviews with successful women.

ForbesWoman Views is a series of reader-created conversations.

 

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10 Ways Twitter Changed My Business

 

In celebration of my one year anniversary of using Twitter this month, I took some time to consider the impact this fabulous tool has had on my business.

canstockphoto0597045You can listen to my Audio Blog by clicking here!

How has Twitter changed your approach to your business? Are you using it for some things that I didn’t mention here? I’d love to hear your ideas, so leave a comment below.

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How to Reach Your Target Market

 

 

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If you’re like many of the work-at-home-moms and mompreneurs I know and coach, you probably got into business for yourself despite your lack of an MBA in marketing. So figuring out how to get people to buy what you sell can be a bit like explaining what galaxies are and where they exist in time and space to an inquisitive seven-year-old.

how to grow your businessI don’t have an MBA, either, but I’ve learned a lot from the school of “learning by doing.” Here is the methodology I teach my mom entrepreneurs to use to get more clients and make more money, without spending much of their money or time.

Make Sure Your Niche Is Narrow Enough

Most of the mom entrepreneurs who hire me as their coach are extremely resistant to choosing a narrow niche market. They want to market themselves to “moms” or to “parents” or to “middle-aged women” or “empty-nesters.” It’s always better to be the big fish in a smaller pond (i.e. “I coach mompreneurs who have been in business less than five years and are raising small children”) than a tiny fish in a big pond (i.e. “I’m a business coach for entrepreneurs.”). Simply put, you can make a much bigger splash in a little pond and get visibility you would be hard-pressed to earn in the big pond.

Identify Your Ideal Client

Once you have a narrow niche, you can focus on the individuals in it. Think of your ideal clients. How old are they? Where do they live? What do they read? What do they spend money on? Where do they shop? Do they buy for themselves or for family members? Do they hold the purse strings? Do they make enough money to afford your product/services? Are they the type people who already value what you have to offer?

Identify Their Top Challenges and Needs

Now, with as specific a person in mind as you can muster, think about their life. What’s good about it? What’s not? What do they keep tolerating? What drives them nuts? What would make their life better, easier, more fun?  If you can identify their biggest problems, then you can tailor your products and services to solve them. People want to feel better, be happier, live longer, be healthier, etc. What can you and your business do to help them with this?

 

Create Products and Services That Solve Their Problems

Knowing this, you’ll be on your way to creating valuable content in the form of products and services your clients will willingly pay for. You’ve tailored your business solutions to meet their top needs and challenges. This isn’t just marketing–you’re listening to your market, doing market research within your specific niche, and you’re creating solutions to their problems. Your clients will pay for people and things that make their problems go away. With this understanding of your client’s needs, you’re well on the path to creating a great marketing funnel.

Go Where They Are and Share Your Powerful Message

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You may be wondering why the title of this post is “How to Reach Your Target Market” when I haven’t talked at all about traditional methods and venues for finding clients. That’s not an oversight; I promise. Now that you’ve customized your offerings and made them solutions to your ideal customer’s problems, you’re ready to reach out and start attracting them to you. I’ve said many times before, “I’d rather attract my clients to me than have to go hunting for them.” Show up/present yourself, your business and your marketing message to them where they are (in the print publications they read, in the blogs to which they subscribe, in the organizations to which they belong). Do so in a way that shows you know who they are, what they need, and that you understand them.  Saying: “I help families and children who struggle with chronic problems like headaches, ear infections and dizziness” is much more powerful than “I’m a chiropractor.”

Learning how to reach your target market isn’t rocket science, but there is definitely a strategy involved. Entrepreneurs who truly understand their ideal clients and who learn how to create solutions to their customers’ needs will have little trouble growing their businesses!

Want to get some more suggestions about how to reach your target market? My business coach and mentor, Rhonda Hess, has agreed to join me  for a 75-minute teleseminar to share with you some of the same proven strategies she shared with me to rapidly grow my coaching business. If you are an entrepreneur in a services business, this is the information you’ve been looking for to understand how to finally get your clients to come to you!  Please join us tomorrow night!

Here are the details:

Title: “When a Niche Is Not Enough–Three Steps to Become Essential to Your Target Market (and Win Raving Fans for Life!)
Date:  Thursday, October 1
Time:  8pm-9:15pm ET
Where:  On your phone and computer (bridgeline details and PowerPoint presentation will be sent to you when you register)
Register:  Click here!

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10 Time Management Tips for Mompreneurs

If you feel like you’re constantly juggling motherhood and running a business, it’s time to take a hard look at how you spend your time. And in the interest of brevity, I’m making this post just a list of bullet points. If you’d like to hear a little more detail on my suggestions, you can tune into my Audio Blog on the Mom Biz Coach Radio Show by clicking here.

10 Time Management Tips for Mompreneurs

  • Create a schedule for Monday through Friday.
  • Create blocks or “chunks” of time in each day.
  • Make appointments for yourself in your calendar (such as Google calendar) just as you would schedule meetings you have with other people.
  • Buy a kitchen timer—Set it for a specific amount of time to accomplish a certain task. Stop doing the task when your time is up and move to the next task in your schedule.
  • Consider when you feel most energized, and when you need to slow down or take breaks. Create your schedule for the day accordingly.
  • Do HPAs (High Pay-off Actions–the ones that give you the most bang for your buck) in the morning.
  • Alternate between mental focus and physical movement.
  • Include your household tasks as part of your day—laundry, grocery shopping, meal planning and prep, signing papers, doing homework with children.
  • Develop a routine with your children so they know what to expect and are prepared for it each day.
  • Get the hard stuff out of the way, and then give yourself a reward (take a healthy snack break, take a walk, do a yoga class, read a magazine, call a friend to chat. If you enjoy reading email, surfing the web, browsing around twitter and facebook but feel these things take up too much of your time, give yourself 15 minutes of one of these as a reward after doing your tough tasks/HPAs a couple times per day)
    Got some tips of your own to share? Please leave a comment!
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