Day Two of EVO 2010

Day two of EVO 2010 has concluded and I wanted to quickly pop in to wrap things up for Lara via her Twitter and Facebook stream and to also post this fantastic video that Lara did this morning about her thoughts and intentions on what she wanted to accomplish during day two.

“@hypeparkmom Says when looking for guests on @Oprah, they first go looking for them on FB and twitter and blogs.”

“Fascinating! Listening to folks from Oprah / Harpo Keyote at #EVOconf talk about getting @oprah on twitter and facebook.”

“Out of 300 people in the room listening to keynote from Oprah/Harpo producers, just learned only 1 person watches Oprah show live.Others DVR it”

“Key to pitching to a PR agency: SASS (gr8 Story, how u can Activate it, how2 measure Success,Sustain relationships) via @ssmirnov

“@ssmirnov is a fabulous speaker–smart, funny, related and engaged with her audience. Not to mention gr8 storyteller.”

I know that Lara can’t wait to catch us up on all of the information that she wasn’t able to tweet out! So, until next week when she catches us all up, enjoy this great video!

Rebecca Buscemi

Business Manager of the Mom Biz Coach Company

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    Day One of EVO 2010

    Hey there everyone! This is Rebecca Buscemi, the business manager of The Mom Biz Coach. I’ve stepped in for a few days to fill you in with all of the fantastic information and tips that Lara is picking up as she is having a blast both participating and speaking at the 2010 EVO conference. So here is some of the wonderful information that she wanted me to share with you.

    Lara had the pleasure to hear @caroljsroth @lizstrauss and @ghennipher speak on Doing Business in a Social Media World. Here are some of the highlights.

    From @lizstrauss:

    • “Loving what you do is irresistible.”
    • “If you make a promise to yourself and keep it, it builds integrity.”
    • “Why is it that givers don’t get paid? Because we think it’s mean to want to get paid?” Wow! Thought-provoking Question!
    • “Know your value, and get a clear mindset on diff between helping & doing. Get PAID for the work you do!”
    • Mompreneurs–re: outsourcing: “If anybody can do it, then let anybody do it.”
    • “Knowing where you’re going is irresistibly attractive.

    From @caroljsroth:

    • “There is no “working for free”…it’s called “volunteering”
    • Warning=strong language: “Don’t be a business slut. If U give away the milk 4free, no one wants to buy your cow.”
    • “A job-business: a business entirely dependent upon one or two people (can’t survive when you’re not there).”
    • “Jobbie: a hobby disguised as a job or business.”
    • @caroljsroth pointed out all the hobbies that COST $ rather than MAKE $. Depends on goals!
    • “A bona-fide business: a business not dependent upon any one person for its success and longevity.”

    And from @ghennipher:

    • She shared the findings from a study on how we use social media: find people, invite others to join your network, manage access to your network, connect people to your networks, manage relationships across these networks, collaborate and share content
    • Here are some tools that she recommended to begin to build a social media customer relationship strategy:
    • helps you see what positive and negative things are being said about you online
    • tracks you and all your comments and gives you feedback/score on certain metrics
    • is another tool for metrics and analytics to monitor how ppl feel about you online
    • tracks what people are saying about you
    • tells you about your customers’ interests, if/where they’re active on social media.

    And a few last miscellanious things that I thought were cool to share:

    • Oh goodness. This might be another new favorite tool of mine: Try it! via @centsiblelife (cool new #EVOconf friend 🙂
    • It’s irresistible to do work you love and be successful on your own terms. Yeah. That’s mine! #EVOConf (Lara’s quote)
    • Many mompreneurs I know have a “job-business”–they’re working more hours for less $ than they did when they worked for someone else.
    • Networking: check out this amazing “SMS Biz Card” service from I’m going to use it today!
    • “Showing genuine vulnerability is better than false strength.” (via @skinnyjeans at #EVOconf).

    Lara has also promised to upload some videos that she taken at the conference to her Facebook Business Page. So makes sure you check it out over the weekend: The Mom Biz Coach on Facebook

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    It’s hard to stay focused when you’re excited

    It’s hard, really hard, to stay focused when I’m excited about something.

    But I’m gonna do it.

    Those of you following this blog or who follow me on twitter (@mombizcoach) know that I’m going to my first live event in a couple of weeks. I’ll be speaking on the Small Business Success Panel at EVO ’10: The Evolution of Women in Social Media Conference in Park City, Utah June 24-26. I have had a strict “no-travel-for-business” policy since I started my company due to the fact that we have three small children and no family nearby (nor even in the same country) to care for them if I’m gone for a few days. But the time has finally come that I can get out of town to go speak without causing too much hardship on my family! Yippeeee!

    This conference represents many good things for me:

    • The chance to get out of the house and go on vacation in the mountains!
    • Time to meet and mingle with my kinda people, people I truly “get” and who “get” me
    • Lots of opportunities to talk about and learn about small business topics that are important to me
    • I get to speak in person (not just over the phone, via a webinar, or on my radio show–wowwee!)
    • I’ll be part of a five-person panel, with some amazing cool chicks I am simply honored to share the room with (Stay tuned for a list of all the cool panelists I get to rub elbows with coming in a future post… See me making sure I keep up with this whole blogging commitment?).
    • I get to dress up and wear pretty clothes around other women who will be so kind as to tell me I look cute (don’t you just love dressing up and going out with your girlfriends?).
    • The chance to belt out some serious tunes on karaoke with a bunch of the other speakers and participants during the evening activities
    • An opportunity to meet people I likely wouldn’t meet otherwise
    • The chance to show up and present myself and my brand the way I really want to be seen and heard
    • Countless collaboration opportunities
    • Hopefully find a few cool mompreneurs who are looking for a mentor or a business coach to help them create the businesses they really want

    I’m sure you can tell that all this possibility has me bouncing off the walls these days. So the thing for me to do to manage all that energy is to find a way to harness it and focus it so I can be sure to get the results I want. After all, I’d hate to let the emotions cause me to miss out on any one of the opportunities I listed above.

    Check back in a couple of days when I post about what I’ll be doing to create some good intentions for my first live conference. I’ve been reading lots of great blogs and tweeters (especially Market Like a Chick, @shawnmdriscoll and @ShellyKramer) to get some ideas about how to organize myself for the conference. There’s a lot more to it than prepping my talk and packing my new clothes. I’m happy to share what I’m learning with you.

    Got a live event coming up that you want to be sure you maximize? Tell me about it in the comments below. I’d love to hear what sort of intentions you have for it.

    Better yet, wanna join me at EVO ’10? There’s still time. Click the button at the top to get discounted registration and leave a comment below to let me know you’re coming!

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