Cliché? Maybe. But I think there is something to be said for fearing the fears that frighten us into self-limiting beliefs, indecision, or inaction. Today I want to talk to you just a little bit about our fears of marketing ourselves—selling ourselves—especially in casual or social situations. This is a common fear for mompreneurs and one that can be absolutely paralyzing, so we’ve got to take an honest look at ourselves and head this stuff off at the pass, in order to really overcome these obstacles and do what we want to do.
So let’s take a look at some of the most common issues we, as mompreneurs, face when it comes to the fear of marketing ourselves:
1. We tend to downplay ourselves and our businesses in casual conversation. Am I hitting a nerve yet, girls? It goes like this: You’re at the park and a fellow mommy asks, “Hi, so nice to meet you. Oh, me? I’m just a stay-at-home mom. What do you do?” and you answer, “Oh, I stay at home too. That and I have this little business thing I do on the side, but you know…” See how we just downplayed that? Your little “business thing” doesn’t sound very significant, does it?
2. We are scared of what people think. Let’s face it; we all know somebody who is just in nonstop used car sales mode, don’t we? You know the one. She is constantly promoting herself and generally annoys everyone around her. We don’t want to be that person! And so we are afraid that if we are open and expressive about our passions and what it is we do, we will be perceived as pushy—so instead, we keep our mouths shut.
3. We are afraid we won’t say the right thing because we don’t have a unique business statement, a.k.a. the “10-second elevator pitch.” Because we don’t have a clear and concise way to communicate what it is that we do, we are left with the anxiety of not knowing what will come out of our mouths when asked, and the very real possibility of stumbling over our words.
4. We don’t know what message to deliver if we don’t know for absolute certain who we are delivering it to and what they need. This is the question of “Why would they care anyway?” Who are we targeting and what are that niche market’s top pain points. Once we know that, we can speak confidently about what we do and why it’s important.
5. We have a mindset of insignificance. Sometimes we moms just forget that we are very valuable humans in and of ourselves, not just as mothers, and not just compared to what we did before we had children.
Do you recognize yourself in some of these common fears? Are you letting limits you’ve placed on yourself keep you from pursuing what it is that you really want and have worked so hard for? It’s critical that we recognize these beliefs in ourselves so we know what it is that we’re overcoming!
I love to hear from you, so leave me a comment!
Which of these issues do you identify with most?
What can you start doing today to move away from fear and toward success?