We all love a good dare, don’t we? Remember when we were kids, how those simple words, often delivered with a smirk and a twinkle in the eye—“I dare you”—were all it took to bring us to action? Well, I’d like to challenge you with a little dare today. Feel free to let it take you back to the days when you just couldn’t resist. This is one dare that I believe has the power to change the course of your business and your life. Are you ready for it?
I dare you to reach out and connect with three of your past clients or customers today in a meaningful and authentic way.
What—you thought there would be more?
Okay, admittedly there is more to this dare than initially meets the eye, because this really is a loaded challenge if you’re paying attention.
In this age of social media, we connect with so many people on a daily (or even hourly) basis. But these connections are for the most part brief, shallow, and when you’re in business for yourself, ultimately with sales in mind. So when I say “reach out and connect,” I’m not talking about “liking” a status on Facebook; I’m not talking about re-tweeting something a past customer posted on Twitter; and I’m not talking about sending a canned sales proposition via email.
I’m talking about reaching out to someone you have lost touch with in a meaningful and authentic way. This could be a handwritten letter on beautiful stationary just to let someone know you’re thinking of them, a card that you take the time to choose just especially for that person, even a heartfelt, personal email to follow up on something you saw they were up to on Facebook lately. I’m talking about fostering real relationships just for the sake of fostering real relationships. I’m talking about staying connected to the world in an authentic way just because we are humans and that’s what we’re made to do. I’m talking about putting aside the business to be about the business of life… just because. No business card. No coupon. No call to action—just because.
As entrepreneurs, so much of our lives is automated. We have systems and processes in place for nearly everything we do. And that’s great and necessary and efficient. But today is a gift I’m giving you, should you choose to accept it. Today I dare you to just be a good human. Today I dare you to rekindle that little magical spark that happens when you reach out with genuine affection and a desire to just connect with another person in this great big automated world that we share. Did you take the dare?
Leave me a comment about your experiences. We can all use a little encouragement in this business of being human!