First, let’s define ideal client: the person who most needs what you have to offer, recognizes your value, and
happily pays what you’re worth, according to your terms.
Seems simple enough, right?
Take a moment and think about who this person is to you. What does this person need? What would make his or her life better? If you can really wrap your head around this and truly understand your ideal client, you can create and modify your products and services to address their top challenges. It’s critical for you, as a mompreneur, to be able to define who your ideal client is, along with their pain points, so that you can understand them and then market to them.
If you can solve someone’s problem, they will buy what you’re selling!
So, now you can dig a little deeper: What does your ideal client read? How do they spend their money? How do they use their time? Where do they congregate? If you know what they do and where they are, you can position yourself directly in their path, so that you become the obvious solution to their problems as they come across your products and services naturally, in their daily goings-on. Networking groups, blogs, and social media platforms like Facebook and Twitter are all great “places” to learn more about your ideal clients, because that’s where they’re asking their questions and looking for answers.
The next step is to take a look at your unique business statement. Does it specify who your ideal client is? And does it
state how your product or service can add value to their life? If not, consider changing it. Your ideal client is a big part of identifying who you are as a business, and ultimately makes you better at what you do best.
And that’s it! Getting that locked down will help you streamline your offerings and your marketing, so it’s an important exercise to take on. As always, you can find me on Twitter if you have questions!