We’ve talked a lot about figuring out what your target market is, today we’re going to cover reaching that market. I’ve got two ways to help you think about reaching those perfect clients.
The Law Of Attraction Meets Marketing
Learning how to present yourself to the world so that you attract your clients to you can be done in lots of different ways, but it’s really effective in your personal networking. Networking can be as simple as talking with other moms at the park while watching your kids play—managing your answer to “So what do you do?” in such a way that you show up powerfully and make them interested in what you offer.
And don’t count out your “personal” social media accounts. By putting your best face forward when it comes to all of your social media is another opportunity to show that you’re authentic, trustworthy, helpful, and willing to share. Letting your target market know who you are is really attractive to those who need your services.
Take The Low Hanging Fruit
Go where your clients are and be accessible to them in ways that are relevant to them. If they read the newspaper, print advertising may be the way to go. Are they online? Then consider a business website, blog, social media. What kinds of causes matter to your target market? Get involved with a charity event and do a press release. What would they like to hear about? Try hosting a teleseminar, webinar, or podcast that addresses their top concerns or interests.
There are many ways to reach your target market. And a little bit of planning and research will save you countless hours and maybe even dollars in wasted marketing efforts.
Today I’d like to you imagine that you’re meeting someone at a PTA meeting or another soccer parent. They ask “So what do you do?” and you have to answer. This is kind of like your elevator pitch, but tailored for a different audience. Don’t waste an opportunity to tell people what you do, out with it! They aren’t going to think you’re trying to sell them something, they’re the ones who asked.
As always, you can contact me with any questions or ideas. I’d love to hear what your answer is!