I think it’s fair to say that most of us either are now or started out as solopreneurs in our small businesses. If you’re not familiar with the term, simply put, we’re talking about a “company of one”—a company of one where YOU are the ONE. If you’ve been around MomBiz now for a while, you have probably heard me refer to you as being CEO of your company. Well, when you are a solopreneur, CEO stands for Chief Everything Officer! Now if we’re really honest with ourselves, most of us, at least in the beginning, try our best to obscure the fact that we’re “going it alone” from our market, prospective clients, and competition. I’d like to make an argument today for some compelling reasons to stop the madness and own up to the way things really are. I think the potential outcomes of authenticity just may surprise you.
Here are some signs you’re struggling with “just” being you.
Let’s go to your business website and take a look at two details. Answer these questions for me. Do you have an “About Me” page or an “About Us” page? How about your contact form? Does it promise to “Contact Me” or “Contact Us?” Use of the “royal we” is one of the main signs that authenticity is a challenge for you. Now if this is you, and you’re really identifying with what I’m saying here, there is no condemnation! When I created my very first website I used that royal we EVERYWHERE. I talked about myself as though I were multiple people. And certainly, I do juggle a lot of roles that can make me nearly schizophrenic at times. But it’s not real, is it? It’s not honest.
Why in the world do we do this?
If you’re using the royal we at every opportunity, chances are you may be concerned that you won’t be viewed as credible or professional or established enough in comparison to your competitors. First of all, let me tell you it is okay to feel that way. Of course you want to create an image that people can trust. Your motivation is spot-on. But let me remind you for a moment that creating that image—that not quite you image—is an action based on fear. And any time we make choices based on fear, crazy stuff happens. Bottom line is you are trying to be something you’re not, and in turn, the foundation you are building from is the self-limiting belief that you are not enough—not good enough, not worthy enough, not credible enough, not big enough. All of that is just fear talking. None of that is true.
Why it’s worth it to let your clients get to know the real you:
The real you is a lot more interesting than that image of what you think you should be. If you believe that about yourself, so will others. I invite you to just consider authenticity. Be enough. When you trust you, when you decide that you’re good enough, when you know you have something of value to offer… something kind of magical begins to happen. Your potential clients get to know you. They like who you are. They trust you, because you’re someone like them. You’re real.
I love to hear from you, so leave me a comment!
Do you struggle with letting your market get to know the real you?
How can you demonstrate to others your faith in yourself that you are enough?