What Are You Afraid Of?

What Are You Afraid Of“The only thing we have to fear is fear itself.”  ~Franklin Delano Roosevelt

 

Cliché?  Maybe.  But I think there is something to be said for fearing the fears that frighten us into self-limiting beliefs, indecision, or inaction.  Today I want to talk to you just a little bit about our fears of marketing ourselves—selling ourselves—especially in casual or social situations.  This is a common fear for mompreneurs and one that can be absolutely paralyzing, so we’ve got to take an honest look at ourselves and head this stuff off at the pass, in order to really overcome these obstacles and do what we want to do.

 

So let’s take a look at some of the most common issues we, as mompreneurs, face when it comes to the fear of marketing ourselves:

 

1.  We tend to downplay ourselves and our businesses in casual conversation.  Am I hitting a nerve yet, girls?  It goes like this:  You’re at the park and a fellow mommy asks, “Hi, so nice to meet you.  Oh, me?  I’m just a stay-at-home mom.  What do you do?” and you answer, “Oh, I stay at home too.  That and I have this little business thing I do on the side, but you know…” See how we just downplayed that?  Your little “business thing” doesn’t sound very significant, does it?

 

2.  We are scared of what people think.  Let’s face it; we all know somebody who is just in nonstop used car sales mode, don’t we?  You know the one.  She is constantly promoting herself and generally annoys everyone around her.  We don’t want to be that person!  And so we are afraid that if we are open and expressive about our passions and what it is we do, we will be perceived as pushy—so instead, we keep our mouths shut.

 

3.  We are afraid we won’t say the right thing because we don’t have a unique business statement, a.k.a. the “10-second elevator pitch.”  Because we don’t have a clear and concise way to communicate what it is that we do, we are left with the anxiety of not knowing what will come out of our mouths when asked, and the very real possibility of stumbling over our words.

 

4.  We don’t know what message to deliver if we don’t know for absolute certain who we are delivering it to and what they need.  This is the question of “Why would they care anyway?”  Who are we targeting and what are that niche market’s top pain points.  Once we know that, we can speak confidently about what we do and why it’s important.

 

5.  We have a mindset of insignificance.  Sometimes we moms just forget that we are very valuable humans in and of ourselves, not just as mothers, and not just compared to what we did before we had children.

 

Do you recognize yourself in some of these common fears?  Are you letting limits you’ve placed on yourself keep you from pursuing what it is that you really want and have worked so hard for?  It’s critical that we recognize these beliefs in ourselves so we know what it is that we’re overcoming!

 

I love to hear from you, so leave me a comment!

 

Which of these issues do you identify with most?

 

What can you start doing today to move away from fear and toward success? 

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2 comments

  1. Lara,

    I have been guilty of downplaying more times than I care to admit. What has really helped me is attending a local networking groups where at each meeting you are encouraged to stand up and introduce yourself. We each get the opportunity to say our elevator speech and often they will ask us to answer a question. Maybe for instance tell something about our industry that wouldn’t be common knowledge, etc. So they will throw in an extra little something for each of us to get practice talking about ourselves. It’s a great way to get used to talking about yourself. Your typically in front of the same people. You can ask for feedback and they’ll gladly give it. Once you get comfortable with your little group then you can branch out and start using it all over the place and the next time someone asks what you do it will just come out like it was a natural extension of you.

    Thanks for bringing this serious problem forward. As woman we need to learn it’s okay to stand up and be heard and that we are IMPORTANT to!

    Rhonda

  2. I think downplaying our business is so prominent. I’ve done it, and still catch myself doing it. I have to constantly shift my mindset! And I totally agree with #2- we are afraid of what people think. For a very long time I held back on my biz ideas and getting out there to launch and move forward- all because I was afraid of what people in my life would think. Good points! You really made me think.