I’d say we generally understand “fear” to be a dirty, little, four-letter word. As mompreneurs, it tends to present in our businesses looking something like this: “I am scared I’ll look stupid” or “I don’t know how to do that” or “I’m not good enough at that yet to get paid what I want.” These are all fears that we have. They typically show up as a little voice inside our heads that we may not even realize we’re listening to. It’s really sneaky sometimes. And even though we probably feel like we’re ignoring them a lot of the time, these fears have a loud way of showing up in our lives because they keep us from doing the things that we really want to do. Marketing is one of those things that we know we need to do, and we know we want the results, but oftentimes are just too afraid to do it, at least in a powerful way. If you’re someone who struggles with this, I’m hoping I can give you some tools to help.
Here are three solutions to overcoming the fear of marketing:
1. Know your target market. Underneath it all, if you understand your target market—their top priorities, challenges, and what keeps them up at night—then you can become an expert at what your prospective clients need. If you become an expert on what your prospective clients need, then you’ll gain some confidence in providing solutions that add value to their lives. When you feel that confidence, it will be so much easier for you to market yourself—to share who you are in this world and what you have to offer.
2. Create your 10-second elevator pitch. This unique business statement (around ten seconds, hence the name) tells your niche market who you are, what you do, and why they should care. You’re going to practice this statement again and again and again so that there is absolutely no doubt, even in your most panicked situations, who your target market is, what value you bring to that market, and how to describe yourself in a way that makes that value evident. This is a practical tool to help you get out of your own way and overcome some of the fears you may have around marketing yourself.
3. See yourself as valuable. Yes, you are a mom, and a good one at that! And any time we put the word “mom” in front of “entrepreneur,” that says something about our priorities. But just because your first priority is being an awesome mom does not mean that you can’t contribute to the world in other ways. You can do it. You are smart enough. You deserve it. Those fears inside us that talk to us about “But what if…?” and “But I’m not…”—they’re just fears! Fears are not the truth about who we are and what we’re capable of, and if we’re going to be successful and if we want to share the wonderful work that we’re up to in the world, we’re going to have to stop them in their tracks.
I love to hear from you, so leave me a comment!
Do you have a 10-second elevator pitch? Share it with us!
In what ways can you speak truth to yourself instead of fear?