We talked in a PREVIOUS POST about how in order to be successful, we as mompreneurs need to learn to recognize when comfort is driving the choices we make. Staying comfortable, or in our comfort zones, is something we all struggle with as we juggle all the responsibilities of business and family life. Well, today we’re going to talk about making that shift to basing our choices on our goals, which are rooted in the values, priorities and vision we’re committed to. I like to refer to these choices as “high payoff actions,” or HPAs. HPAs utilize your top moneymaking talents and your very best gifts, deserve your utmost attention, and result in you creating the opportunity and life that you want.
Let me give you some examples of what I consider high payoff actions:
Directly asking a client to hire you.
Creating a service or product to market to your clients.
Making a follow-up call to someone who has already expressed interest.
Fulfilling a customer order or completing a customer project.
Researching your niche market for awesome ideas to emulate.
I would suggest that you aim to do between one to three HPAs each day, at the beginning of the day. Do what’s most important first, and don’t allow yourself to get distracted along the way by something easier or by what we sometimes refer to as “bright, shiny objects.” Sure, it’s interesting, but it’s not necessarily going to help grow your business. Sure, it’s comfortable, but if you’re feeling too comfortable, take a look at your day and be sure you’re incorporating some of these high payoff actions that will ultimately drive you toward success.
Now I know that some of you are squirming right now, and if you are, that’s a really good indicator that you’ve probably identified an HPA worth doing. Some momentary discomfort is so worth it, girls. You are choosing to act on your goals, deliberately and intentionally, in order to grow, and that’s the reward! And the really cool thing is that every time you grow outside your comfort zone, you are effectively pushing those boundaries outward to increase the total area of what will feel comfortable to you in the future. Each time you try something new or accomplish something bigger, you make that circle wider. So what feels uncomfortable in the beginning will feel successful later, and how sweet that success is!
I love to hear from you, so leave me a comment!
What “bright, shiny objects” pull your attention away from high payoff actions?
What HPA really makes you squirm? How can you incorporate that into your day?