5 Ways Twitter Changed My Business

twitter businessLittle did I know, back in October of 2008, my first 140-character tweet would be the catalyst that would one day transform Twitter into my “office” and eventually generate 95% of my qualified leads. As passionate, spirited, proactive entrepreneurs, perhaps you’re like me and will give anything a try once. And with Twitter’s low barrier to entry, once you hear how it’s changed my business, if you haven’t taken the plunge, maybe you’ll do just that.

1. It’s fast! Twitter has given me immediate access to people and information unlike anything else. It used to be I would go directly to Google with my problems and questions. Now I just pop on Twitter and tweet about it and within moments I get really personalized responses with exactly what I was looking for.

2. It’s convenient! I really have neither the desire, much less the time to arrange for childcare, get all gussied up, and then commute to a networking event that really doesn’t fit my schedule. With Twitter, I am marketing myself ALL THE TIME. Thanks to automation, I’m live, even when I’m busy with the kids and away from my computer.

3. It’s relational! Twitter has facilitated relationships that have really helped build my business. Mentors, colleagues, friends, teachers, joint venture partners, not to mention clients—all on Twitter!

4. It’s comfortable! One of my favorite things about Twitter is that it provides a really comfortable, low-pressure environment for my future clients and me to get to know each other. We can chat back and forth for days or weeks or months without feeling pressed to push a sale, which is not my bag of tricks anyway. In this way, they begin to trust me and I get a lot more insight into what they’re up to before we ever get down to business.

5. It’s efficient! When I think back on my pre-Twitter days, I am truly amazed that I ever completed a sales cycle. The effort and time it took to establish the seven to ten touches or points of contact recommended by the marketing gurus before the average person is ready to buy was insurmountable. With Twitter, I can accomplish those touches in an hour if I want to and more often than not, prospective clients come to me.

So you wondered why I’m such a Twitter evangelist? There you have it! And these are only five of the ways I love Twitter. Stay tuned for a future post on “5 MORE Ways Twitter Changed My Business.”

Until next time, you know I love to hear from you, so shoot me a line!

How has Twitter changed YOUR business?
If you’re NOT yet sold on the wonders of Twitter, what’s holding you back?

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