Now I joke about it all the time in the MomBiz community that we are Chief Everything Officers—that’s our play on the term CEO—and you’ve heard me say time and time again that one of the critical keys to success as a mompreneur is recognizing that you are not capable of doing it all yourself. So let’s talk a little bit today about the six roles or the six hats you need to wear as a CEO no matter what sort of business you’re in. I was inspired to talk about this while reading at TheAmericanCEO.com, written by Joel Trammell, so thanks to Joel for some of the information I’m going to share with you today.
The Six Hats Every CEO Must Wear:
1. Architect. In this role, guys, your job is to design the business model because this is the foundation for the entire business. My business model is that MomBiz is a coaching and training company. That’s what I do. So you, as a business owner, have to really own this architecting role that is yours. It is not up to anybody else in your business. Everything grows out of this.
2. Engineer. Your job is to build the systems and processes that grow the business. These systems and processes are the things that we must teach to our staff. Joel says, “The engineering process involves defining a goal, creating metrics related to the goal, analyzing those metrics, and improving the process.” These are things we must own and get clear on that we choose how it goes and then we can put the staff in place to execute it.
3. Coach. Now the coach’s job in any business is to work with your employees to get the maximum value from your team. Now we’ve talked a lot about how to hire the right people and how to fire people when it doesn’t work out, but here is this interim piece where you’ve got to show up and take ownership for how you tell people what it is you want, how you engage and motivate them, how you enroll them in your vision and how you get them to do the best they can for you and for the business. That’s your job as a coach.
4. Player. The player is what I refer to as a “technician.” This is the person actually doing the work. Now you may be saying, “But wait, Lara. You’ve told us we’re not supposed to be the players. We’re not supposed to be the doers. We’re supposed to be the CEO and manage and lead and delegate” and that’s true… except listen to this definition of player: “The role of the player is doing work where you can make a difference at a discrete point in time.” This doesn’t mean we do the job all the time. But perhaps it is important at a certain time for a CEO to show up and be a player in a specific place. You show up and do that powerful thing that you need to do—closing a sale on occasion, for instance.
5. Learner. As CEO, you’ve got to remain the visionary. You’ve got to remain innovative. You need to stay related to what’s going on in the competition, in the industry that you’re in. In order to keep sight of all that, you must always keep learning. Make sure, as CEO, that you own your role as learner. Keep learning. Keep expanding your knowledge both inside and outside the business.
6. Priest. Joel Trammell says, “This is the job of keeping morale high.” Throwing out directions and goals and deadlines and checking in to see how a project is moving along—that’s not always going to be enough. It really isn’t. You’ve got to stay connected with those people that are supporting you and ultimately making the business what it is. You’ve got to look for ways to give back and to mentor them and to help them where they’re stuck.
I’d love to hear back from you!
Which roles are you currently owning as a CEO?
Which roles do you struggle with?