I bet you didn’t think you were going to get a science lesson today, did you? “Every action has an equal and opposite reaction.” It’s Sir Isaac Newton’s Third Law of Physics, but today we’re going to apply it to your MomBiz. We’ve done the hard work of identifying some of the key ways we sabotage our productivity and hopefully you have begun to notice some of the harmful patterns that you’ve let creep into your business. Now for the fun part! Today we’re going to apply some “equal and opposite reactions” to that self-sabotaging behavior and create a system for effective and efficient time management, a.k.a. productivity.
Effective (adjective): adequate to accomplish a purpose; producing the intended or expected result
In other words, being effective is about doing things right, which I think we all can agree happens best when we are doing the things we’re good at and delegating the things we’re not good at or don’t have time for. This means that spending 15 minutes on a phone call with your team—managing your team—may be a more effective use of your time, gifts and talents than say 15 hours of fumbling around with something like web design, which if we’re honest with ourselves may end up in the hands of someone more capable anyway, when all is said and done, just to repair the damage we’ve managed to do. Stick to what you’re good at. Delegate the rest.
Efficient (adjective): performing in the best possible manner with the least waste of time and effort
Budgeting our time is truly the gateway to productivity and perhaps one of our biggest challenges as mompreneurs. Just like we budget our finances for a project as relates to what resources we have and how far we need to stretch those resources, our time is a resource as well and we need to recognize that there are limits to what we can accomplish with the time that we have available to us. Limiting distractions, making appointments with ourselves and “time chunking” are all ways of increasing efficiency.
It’s much easier to delegate (be more effective) and to budget your time appropriately (be more efficient) when you have systems in place for things. We will continue to dig more deeply into time management and setting business goals to increase productivity in the future, but in the meantime I want you to think about what systems you have in place and where you could create systems that allow you to be more effective and efficient.
Do you have a system for social media engagement? Do you have a system for posting to your blog or managing your guest contributors? Do you have a system for meeting with your team each week and making sure that you guys are on the same page and focused on the same priorities? Do you have a system for sales proposals? When someone makes an inquiry and wants to know a little bit more about you, do you have a system for following up and making sure that you move that prospect through your sales funnel?
Having these systems in place pave the way for effectiveness and efficiency, empowering you to productivity in your MomBiz.