Why Blogging Is Critical for Small Businesses

Are you a blogger?

Well, I have been a little slow to realize it, but I am.

I resisted this term to describe myself for a long time. I mean, I have a blog, and I do write the posts that show up on it, and I have repeatedly heard others refer to me as a blogger … But I’m not one of those people who blogs because they love to write (I don’t). Or because I have an incredible circumstance or experience that I’m dealing with that is valuable for others to learn from. So I just didn’t feel like the term fit. I’m a business owner.

And you may be sitting there, thinking that you run a business, not a blog, just like I did. Or perhaps you have clients you work with, and you’re trying to get them to blog, but they keep telling you they’re busy running a business, too.

Here’s the deal: I blog because I run a business. I blog to build my business. No matter what your business is, blogging is something all small business owners must do to build their businesses. It’s the secret weapon to shutting out your competition. And it’s not hard to be effective if you follow some blogging for business best practices.

I had the pleasure of sharing these ideas in a talk I gave this past weekend at WordCamp Detroit. WordCamp is a conference that brings together WordPress designers, developers and users (bloggers) to share all there is to share about this powerful platform. Many thanks to Deborah Edwards-Onoro and Anthony Montalbano for organizing such an amazing event!

Deborah even put together a Storify post of my talk. Many thanks to her for being such an awesome note-taker.

 


story “WordCamp Detroit 2012: Use Your Blog to Build Your Business” on Storify]

 

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About Lara Galloway

As the Mom Biz Coach, I am a speaker, business coach and mentor to mom entrepreneurs and small business owners. My passion is helping entrepreneurs create and run businesses that honor their priorities and values. Together with Shelagh Cummins, I co-founded MomBiz.com to provide business planning, marketing, project planning and operations solutions to entrepreneurs who want to work less, make more, and love the work they do. I live with my husband and three kids in Bloomfield Hills, MI.

I am frequently interviewed for my expertise on work/life balance, starting and running a successful small business, marketing your business on Social Media, and creatively managing your time by media like Forbes, Crain’s Business, The Chicago Tribune, and More Magazine.

When I'm not working, I'm wrangling my three kids with my husband, drinking good wine or microbrewed beer, and baking something with lots of calories since food is my love language. I love living in Michigan, especially when it's 80 degrees and sunny.

Find me on Google+and on Twitter.

Comments

  1. Wonderful advice as usual Lara!  Wish I could have been there to hear your talk!

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