Last week, I sent out a survey asking mompreneurs what their top challenges were, how they were handling them, and what’s in the way of them solving their challenges.
The findings were not terribly surprising, but they are clear: Mom entrepreneurs need lots of help!
Every entrepreneur needs advice, resources, and help of one sort or another. Running a family while running a business presents a unique set of circumstances for mompreneurs. And it can be difficult to get the help they need due to a mindset that puts the needs of the family above all else.
I’ll share the highlights from the survey here with you, and I’ll announce the two mompreneurs who won a private business coaching session with me to help them achieve the success they deserve!
Most of the moms surveyed (44%) have been in business for 1-3 years. This is the critical start-up phase for a company when help is most needed, yet finances are limited. Many reported that the upside of running their own company is the freedom and flexibility it gives them to be there for drop-off and pick-up, as well as after school with their kids. They also love the fulfillment they get from the work they do and the clients they serve.
With regards to the tough parts of the job, their answers were fairly consistent. I asked: “What areas of your business are challenging for you?”
Here are the top three responses:
- managing my time
- finding more clients
- marketing my business
These moms also say they are struggling to make enough money to justify help with their business or for childcare, and that they don’t know how to balance doing both well. And it’s not for lack of trying to solve these problems that they persist. Most moms report having tried to solve them by researching, reading and signing up for programs to address them. Many wish they could hire a mentor or a coach to help them work through their particular set of circumstances and to teach them how to do the parts of their business (and their life) they don’t know how to successfully manage.
The biggest hindrance to getting the right support?
- 75% I can’t afford to spend the money to get the help they need.
- 64% say they just don’t have enough time to get help.
- 39% report not knowing where to find the help they need.
- and 32% say they’re just too burned out to deal with it.
I know how hard it is to focus on your needs as a mompreneur when you’re also the full-time problem-solver for your family. I was in the same boat when I started my business over five years ago, and it has been my mission to help women like myself get what they need to run successful families and businesses.
To that extent, I am thrilled to announce that, as promised, two of the 50 women who answered the survey have been chosen to receive a private, 60-minute business coaching session with me to get them the help they need.
And the winners are…
Charmin Calamaris, of www.TheMomiverse.com and
Helen Coronato, of www.TheWeekendPublicist.com
I am grateful to all the moms who took the time to answer the survey! Please know that I am working hard to find ways to help as many of you as I can, at a price you can afford. I’ll be using the findings from this survey to create the coaching offerings that you’ve said are most important to you, including one-on-one coaching, coaching groups, and short teleclasses that provide a solution to a specific issue.
I welcome your comments and requests in the comments section below.