That Mike Dooley…
His “Notes From the Universe” have inspired me again!
I just finished my group coaching call with the Mom Biz Makeover Program gals, and one of the mompreneurs was discussing how her business seemed to continually evolve. She was telling us how hard it was to let go of the brand (name, logo, website, etc.) that she has worked so hard to build, yet that she knows doesn’t represent where her business is heading and where she wants it to go anymore.
She’s not the only one. It happens to all of us mom entrepreneurs: you have to put a stake in the ground, give your business a name, and start building your message, your platform and your brand. But over time, you grow, get better at doing certain things, find that your market wants more of something and less of something from you, and if you’re going to thrive, you evolve to meet these changes.
So you wind up with a brand, a logo, a blog and a website that has cost you tons of time and money, but doesn’t convey the message you know will take you forward. And so you wind up doing something totally normal, but totally wrong: you attempt to straddle both. Or to put it another way, you say something like this: “Well, I really want my business to be X, but I’m not sure that I can get it there, so I figure I’ll keep holding onto my old stuff.”
Here’s the quote that I got from Mike Dooley today:
If someone wants “A” to happen, Lara, yet they prepare for “B,” they will always get “B.”
Prepare for “A”
Simple, isn’t it?
Take a look at what you’re committed to. Are you planning and preparing for that, or are you planning for it not to work out?