Many of us mompreneurs try to protect or hide the fact that we’re also solopreneurs, a company of one.
For most, we’re concerned that we won’t be seen as credible, professional, established, or simply “big enough” as compared to our competitors who have whole departments working for them.
But is this necessarily true? What if the thing that’s most appealing to your potential clients is your uniqueness? Are you trying to conceal that uniqueness in your marketing efforts?
If you’re using the “royal we” on your website rather than speaking straight from your heart and gut, chances are you’re not attracting your ideal clients and you’re spending a lot of time and energy trying to be something you’re not. I’m going to talk more about this on my BlogTalkRadio show in a few minutes. You can click here to listen live or on-demand (whenever it fits into your schedule) to learn how being real speaks a lot louder and sends a better message than believing that what you are isn’t enough.