Let’s barter our way out of this recession

Happy New Year, Folks!

The New Year just about squeaked past me unnoticed since I’ve been travelling and visiting with family for the last two weeks. We just arrived home late last night after a sometimes thrilling trip across 750 miles of icy roads. Time spent relaxing, resting, eating, connecting, playing with family and friends caused a bit of a time warp.

One of the first blogs I read today was The Mogul Mom, authored by Heather Allard. I am so inspired by what this mom entrepreneur is doing to help other mom business owners. Heather has created a “Helping Out Directory” of mompreneurs who are willing to barter or trade their products and services in exchange for other products/services they need. What a brilliant idea!

As business owners, we all have to make choices about our priorities and what we can afford to spend on them. I know that I have a long list of business tasks I’d like to pass off to a VA, but haven’t done it yet for a number of reasons. I would gladly trade my coaching services in return for some VA assistance. I imagine that there are those of you whose businesses are in need of some marketing, web design/maintenance, bookkeeping, organization, etc. Would you be willing to exchange your services to get what you need?

If so, visit Heather’s blog, read about the “Helping Out Directory,” and add your name and information to her growing list. You might find something you need, and you might be able to lend a hand to someone else, all without exchanging a single penny.

Bartering is a great way of doing business when the economy is unstable. A sensible gut reaction to the recession is to tighten the belt and not spend if you can avoid it. But, putting off expenditures (especially investments, which pay you back in time) has its costs, too.  You owe it to yourself to get your business needs met, and bartering is a creative way to do just that. Consider what a system of bartering could make possible for you that you currently believe won’t happen given the circumstances.

Have you bartered for goods/services in the past, or are you bartering now? If so, let me know how it’s working for you and what sort of things you’re trading.

Got other creative ideas for meeting business needs in a recession? I’d love to hear them! Please share your comments here and consider subscribing to my blog (upper right hand corner of this page) to follow the responses of others.

If you enjoyed this post, make sure you subscribe to my RSS feed!

You may also like


  1. Hi Lara, I have been bartering for years! It is great for everyone involved, when everyone gets what they want and don;t have to spend a dime!

    A few years ago there was a wahm barter website, which it is now gone, but it was great for women business owners to use to find people to swap products or services with.

  2. AWESOME POST! I think this is extremely valuable in these economic times and we FREQUENTLY barter design, PR and SEO services anytime we can find something mutually beneficial! We are also a HUGE advocate of only outsourcing to US based companies. Anything to support our economy and help in any way we can.

    Keep up the great blogging and feel free to reach out if you need help with anything!

    Best of success in 09,

    Joe – CEO Zealous Marketing

  3. Joe,

    Thanks for the feedback. I am hearing from a lot of service professionals like yourself that they’ve been bartering for a while, and there’s no time like the present for others to jump on board. I already follow you on twitter, so I know where to find you if/when I am ready to swap!

  4. Tara,

    Thanks for your comment. It’s great that you’re already bartering, and I’m glad it’s working well for you. I, like probably many other entrepreneurs, see bartering as a way out of the crunch we’re all under in this recession. Too bad that other WAHM site has disappeared. If you haven’t already done so, do check out Heather Allard’s Mogul Mom site. She’s getting a lot of responses!

    Best wishes to you.